Bachelor [Integrated Marketing Communications - Strategic Management] From Webber International University

In today?s digital age, marketing products to consumers involves a multitude of selling channels and communication methods. Students in the strategic marketing path learn how to optimize analytics and metrics to sell a product to the right person, at the right time, and at the right price. Through study in advertising and consumer behavior, you will understand your customer?s needs and develop marketing strategies to meet those needs at a profit.