The course is taught by skilled faculty from IIDE and KES, with IIDE noted for its engaging and practical approach. Student feedback can prompt faculty changes if needed. Exams occur twice a semester: an online unit test and a written semester exam, with varying marks based on credit. Generous grace marks are given for good conduct. Internships are offered in digital and non-digital marketing sectors, with companies ranging from agencies to personal brands.
Onsite internships provide stipends of 5,000 to 10,000 INR per month, while work-from-home roles offer 3,000 to 7,500 INR monthly. Internships last 2 to 6 months, allowing flexibility in role and project selection. The annual course fee is 1,50,000 INR, though it varies by institution. At KES, the cost is 75,000 INR per semester, previously available in smaller installments, which is no longer an option. Fees cover all except a mandatory laptop for digital marketing.
The course is available at Thakur, Pillai, and Jai Hind Colleges, with fees differing due to college-managed subjects.
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