Firebird Institute of Research in Management, Coimbatore

Firebird Institute of Research in Management (FIRM) is located in Coimbatore, Tamil Nadu. Established in the year 2017, the two-year full-time PGDM programme at Firebird Institute of Research in Management is approved by the All India Council for Technical Education (AICTE) and is fully linked with the industry. At FIRM, every student in the programme works under the mentorship of a corporate executive to learn the practical side of management from experienced professionals throughout their two years of study.

The Firebird students engage in internships under the 70/30 model with industry partners to bridge the gap between theoretical learning and practical application.

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The institution accepts CAT/ XAT/ MAT /ATMA/ TANCET/ GMAT for admission. The highest placement package offered at FIRM was INR 21 LPA and 6 LPA was the average package offered. Some of the prominent recruiters include Ramco Cements, Federal Bank, WildCraft, Coffee Day, Beroe, HFFC, India mart, Voltas, CII, Pinclick, JPencil, Texmo Aquas Group, Systel, Sporfy, BNP Paribas, Arcana Analytics Savio, Quadra Systems, Kondas, Park Global, IDFC First bank, Reliance Retail, Manchester Logistics, Equistas bank, Cavinkare, Redington, HDFC Ergo and many more.

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Firebird Institute of Research in Management Highlights

Firebird Institute of Research in Management Program Highlights

• Experiential & Action Learning - 70:30 Model: From the very first day of their programme, all Firebird students engage in internship under 70/30 model with industry partners. This provides them with exposure to the practice of management through their corporate mentors, while internalizing management concepts from faculty members. By bridging the gap between theoretical learning and practical application, the students are prepared to take up challenging roles in the ever-changing corporate world and society at large.
• Value based Leadership: The Post Graduate in Management Studies programme at FIREBIRD is designed to develop young, value-based leaders who balance profit and social responsibilities. The curriculum aims to inculcate deeply ingrained value systems in the students, ensuring that they are equipped to lead with integrity and empathy.
• Student’s overall growth: The full-time PGDM programme is developed in a way that ensures the overall growth and development of the students. The institution strives to offer a greater learning experience through teamwork and facilitating experiential learning through the 70/30 Action Learning Program (ALP). By combining classroom learning with practical application, Firebird enable the students to develop a holistic understanding of management and leadership.
• The Firebird Niche - 70% Time and Space - Industry Engagement
  • Internships and projects with the industry.
  • Mentorship by faculty and industry experts.
  • Live Industry Interactive sessions.
  • Exposure to guest speakers from the industry.
  • Placement Assistance from FIRM - CDC.
• 30% Time and Space - Academic Rigor: Firebird is a prestigious institution that is renowned for its academic structure in management education. The institution places a strong emphasis on conceptual learning through the use of case methods and extensive research references. These principles serve as the foundation for Firebird’s core management courses, which cover a wide range of subjects, including Marketing, Finance, Human Resources Management and Operations. In line with Firebird’s commitment to staying at the forefront of the industry, the institution has also adopted the latest course curriculum in various fields, including Business Analytics,Fintech, Digital Marketing, and Logistics and Supply Chain Management. By incorporating these cutting-edge courses into the curriculum, Firebird ensures the students are equipped with the most relevant and up-to-date knowledge and skills necessary to excel in today’s business landscape.
• Industry Integrated Extensive Training of 450 hrs
  • Business Analytics - 450 hrs in collaboration with Imarticus Learning, Mumbai.
  • Fintech - 450 hrs in collaboration with Imarticus Learning, Mumbai.
  • Digital Marketing - 450 hrs in collaboration with IIDE, Mumbai
  • Logistics and Supply Chain Management - 450 hrs in Collaboration with Avaan Intellect, Hyderabad.
  • Experiential & Action Learning Two Full Years Half day Internship with Stipend.
• PGDM – Approved by AICTE, Ministry of HRD, Govt of India
• MBA - Multimedia University, Malaysia
• PGP - From Academic partners for Industry integrated specializations
• Industry ready Curriculum
• Case Study Based Learning
• Daily Internship during 2 years of Study period - 4 to 5 Hours
• 2 Months full time Summer Internship
• 1 Month International Exposure [Academic, Research, Industry and Tourism]
• Excellent Placement Opportunities from TopCompaniess
• Highest CTC 21 LPA | Average CTC 6LPA| 100% Placement Opportunities
• International Placement opportunities
• In House Entrepreneurial Ventures
• International Mentorship
• Scholarships up to 1.20 Lakhs
• Cost of Food and Accommodation for 2 Years is sponsored by our parent organization