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NMIMS School of Branding and Advertising - [SOBA], Mumbai

Q: What are the options available after pursuing a BBA at the School of Branding and Advertising?

A student can pursue a Masters in Business Administration in the relevant field of study or they can begin a professional career in Branding/ Marketing/ Media/ Ads/ Production. The job opportunities available in the industry include Brand Strategy, Production Houses, Sales Management, Marketing Management, Advertising Agencies, Event Management Companies.

Q: What is the admission process for enrolment into BBA in Branding and Advertising?

Step 1: Visit www.npat.in to Register for the NPAT Entrance test.Step 2: You must complete the registration process by filling in the Branding & Advertising School form.Step 3: Based on the NPAT score, students will be called for a school-level entrance. School-level entrance:a) Divergent Thinking Testb) Personal Interaction

Q: What is the syllabus of NPAT?

NPAT syllabus is listed below:Testing AreasNo.of QuestionsProficiency in English Language40Quantitative & Numerical Ability40Reasoning & General Intelligence40Total120 (100 mins)

Q: What exactly is the course structure and curriculum for this kind of program.

Click on this link,https://advertising.nmims.edu/program.php#progstruct-sect to find a detailed structure year-wise along with the Curriculum.

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Courses Offered By SOBA

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Bachelor of Business Administration [BBA] (Advertising & Branding)

1st Yr Fees:₹594,400

1 Courses3 YearsFull Time

Eligibility:

10+2 with 50%

Application Date:

6 Dec - 20 May 2024

BBA Specilization	Fees
Advertising & Branding	₹594,400 1st Yr Fees

What is the admission process for enrolment into BBA in Branding and Advertising? What is the eligibility criteria for the same?

Ekta RaoStudied at The LNM Institute of Information Technology (2020)

Step 1: Students must visit www.npat.in to register for the NPAT Entrance test.

Step 2: The students must complete the Registration process by filling in the Branding & Advertising School form.

Step 3: The final selection is done on the basis of NPAT score. Students will be called for a school-level entrance which will be comprised of the following

Divergent Thinking Test
Personal Interaction

Eligibility Criteria:

The candidate must have passed 10+2 or its equivalent with a minimum 50% aggregate marks.

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About SOBA

School of Branding and Advertising (SOBA), Mumbai is a private institution under the top-rated university, NMIMS, Mumbai. The institute offers an undergraduate program in the field of business administration. Admission to the course is offered through a university-level entrance test, namely NPAT. The program presents a balanced combination between humanities and the world of commerce.

Table of Content

NMIMS SOBA Important Dates
NMIMS SOBA Highlights
NMIMS SOBA Courses
NMIMS SOBA Admission
NMIMS SOBA FAQs

Important Dates

Event	Date
Online registration for NMIMS NPAT	Dec 23, 2021
Last date of online registration of NMIMS NPAT	Jun 5, 2022
Online Computer based test at test centres	Apr 1, 2022 - Jun 10, 2022
Exam Date scheduling window availability	Feb 1, 2022 - Jun 5, 2022

NMIMS SOBA Highlights

Established \| Type	2016 \| Private
Approved by	All India Council for Technical Education (AICTE)
Affiliated to	NMIMS Deemed-to-be-University
Course offered	BBA
Admission Criteria	Entrance Test: NPAT
Seats Intake	180
Application Mode	Online
Official Website	https://advertising.nmims.edu/

NMIMS SOBA Courses

NMIMS School of Branding and Advertising offers an undergraduate course in the field of Business Administration namely BBA in Branding and Advertising. To be eligible for this course, the students must be intermediate graduates in any discipline with a minimum of 50% marks. For admission, it is necessary for each candidate to appear in the institute-level entrance test namely NPAT.

Check: NMIMS School of Branding and Advertising Fees

NMIMS SOBA Admission

Candidates seeking admission in must fulfill the eligibility criteria as per the course offered in the Institute. Mentioned below is the step-wise procedure for the admission process:

Step 1: Register and pay the fees of NMIMS-NPAT 2022.

Step 2: Appear for NMIMS-NPAT 2022 test.

Step 3: Appear for Personal Interview round.

Step 4: Merit list declaration.

Selection Criteria

Based on the score obtained in NPAT, students will be called for a written test conducted by the School of Branding and Advertising (SOBA). It will include the Divergent Thinking Test and Personal Interview conducted at the Mumbai campus. The final selection will be purely on the basis of merit obtained in the entrance test.

Weightage Criteria

The NMIMS - NPAT Exam for BBA (Branding and Advertising) Program will comprise of the following sections:

Testing Areas	No. of questions
Proficiency in English Language	40
Quantitative & Numerical Ability	40
Reasoning & General Intelligence	40
Total	120

NMIMS-NPAT Entrance Exam

NMIMS NPAT (NMIMS Programs After 12th) is the authorized entrance exam that will be conducted from April 1, 2022 – June 10, 2022 through computer-based mode. The basic eligibility criteria to apply for NMIMS NPAT requires a candidate to have passed class XII with 50% marks. Candidates who are still in 10+2 can also apply for the exam. It is necessary to fulfill NMIMS NPAT 2022 Eligibility Criteria laid down by the NMIMS University before applying for the entrance exam.

NPAT Admit Card
Candidates are advised to download their admit cards from the official website of the NMIMS NPAT 2022 exam. They have to enter the ID and password to get the admit card. The authority doesn’t send any call letters to candidates through post or any other physical means. NMIMS NPAT 2022 Admit Card is available to download one week before the exam. It is published in the second week of May.

NPAT Exam Paper I Pattern
There are only multiple-choice questions in the exam. No special type of questions are there.

A total of 120 questions makes up paper I.
NMIMS NPAT Exam Pattern is divided into three sections.
They are- Quantitative and Numerical Ability, Reasoning & General Intelligence and Proficiency in the English Language.
There are 40 questions in each section.
The medium of the NMIMS NPAT paper is English.

NPAT Exam Paper-II Pattern
There is a Paper-II for students taking admission into B.Design.

It has three sections- Spatial Ability and Visualization Skills, Observation & Problem Solving and General Awareness & Design Sensibility.
There is a total of 60 questions, each section contains 20 problems.
90 Minutes are given to solve the paper.

NMIMS SOBA FAQs

Ques. What are the options available after pursuing a BBA at the School of Branding and Advertising?

Ans. A student can pursue a Master’s in Business Administration in the relevant field of study or they can begin a professional career in Branding/ Marketing/ Media/ Ads/ Production. The job opportunities available in the industry include Brand Strategy, Production Houses, Sales Management, Marketing Management, Advertising Agencies, Event Management Companies.

Ques. What is the fee structure of BBA at the NMIMS School of Branding and Advertising?

Ans. The students enrolled in the program will be required to pay INR 3,25,000 per annum.

What is the admission process for enrolment into BBA in Branding and Advertising?

Step 1: Visit www.npat.in to Register for the NPAT Entrance test.

Step 2: You must complete the registration process by filling in the Branding & Advertising School form.

Step 3: Based on the NPAT score, students will be called for a school-level entrance. School-level entrance:

a) Divergent Thinking Test
b) Personal Interaction

Ques. What is the syllabus of NPAT?

Ans. NPAT syllabus is listed below:

Testing Areas	No.of Questions
Proficiency in English Language	40
Quantitative & Numerical Ability	40
Reasoning & General Intelligence	40
Total	120 (100 mins)

Ques. Do IB students have a different process?

Ans. No, they follow the same admission procedure.

Ques. What exactly is the course structure and curriculum for this kind of program.

Ans. Click on this link, https://advertising.nmims.edu/program.php#progstruct-sect to find a detailed structure year-wise along with the Curriculum.

Ques. Are there any specific subjects required at School Level in grade 12 to be eligible for being admitted to the course?

Ans. Not really. For this course, a student may apply from any stream of Grade 12. The candidate must have passed the 10+2 or equivalent examination with min 50% aggregate marks.

Ques. What can the student pursue after this course?

Ans. Students can pursue a Master's/ MBA degree in a field of study of their choice or they may begin their professional career in Branding/ Marketing/ Media/ Ads/ Production.

Ques. Does the course include fees of the activities mentioned under the curriculum?

Ans. Only Tuition fees are included in the course fees. Activities other than academic classes and teaching require additional funding. This depends on the kind of study tour the School undertakes for the students.

Ques. Where can I view the gallery of Student Activities and Workshops?

Ans. Log on to the School Website www.advertising.nmims.edu for such coverage

Ques. What if I choose to withdraw my admission from the program, what is the process of refund of the Institute?

Ans. If a student chooses to withdraw from the program in which s/he is enrolled, the institute will follow the following system for the refund of the fees:

Percentage of Refund of Aggregate Fees	Point of time when notice of withdrawal of admission is served
100%	15 days or more before the formally-notified last date of admission
90%	Less than 15 days before the formally notified last date of admission
80%	15 days or less after the formally notified last date of admission
50%	30 days or less, but more than 15 days, after formally notified last of admission
0%	More than 30 days after formally notified last date of admission