Great Lakes Institute of Management, established in 2004, is a private institute that offers a flagship Online PGDM program in three disciplines: Marketing, Data Science, and Operations Management. Admission to the PGDM program will be based on Academic qualification and a screening call with the Admission Director's office.
The Online PGDM program in Great Lakes is open to all freshers and professionals. Hence, Professionals from several reputed firms also enrol in the course. Joining this program entails access to a pool of industry experts and dedicated career assistance. Exclusive job boards, e-portfolio, resume building, interview preparation, and career guidance are all part of this program. Their job board includes a plethora of job opportunities shared by 13000+ organizations..
Eligibility Criteria
Aspirants seeking admission to the PGDM course are required to fulfill the below-
Applicants must hold a bachelor’s degree or equivalent in any discipline with a minimum of 50% marks (45% for SC/ST/OBC candidates) from a recognized university or institution.
Course Details
The total fees for the PGDM program is INR 3,50,000 (inclusive of taxes) for two years.
Syllabus
The year-wise syllabus of the PGDM program at Great Lakes is given below:
Year I | Year II |
---|---|
Core | Production and Operations Management |
Financial Accounting and Decision Making | Business Law |
Micro Economics | Innovation and Entrepreneurship |
Marketing Management I | Financial Management |
Organizational Behavior and HR | Specialization Capstone Project |
Statistical Methods in Decision Making | Specialization Project |
Effective Communication | |
Cost and Managerial Accounting | |
Macro Economics | |
Marketing Management II | |
Business Ethics & Corporate Governance | |
Strategic Management | |
Business Analytics | |
Business Capstone Project | |
Core Business Project |
Specializations Offered
The course is offered in three specializations: Data Science and Analytics, Marketing and Operations. Mentioned below are the details of the same:
Data Science and Analytics
- Web and Social Media Analytics
- Data Visualisation
- AI for Business
- Machine Learning for Business Applications
- Marketing Analytics
- Financial Analytics
- Predictive Analytics & Forecasting
- Advanced Machine Learning
Marketing
- Product and Brand Management
- Digital Marketing
- Marketing Analytics
- Consumer Experience Management
- Web and Social Media Analytics
- Intergrated Makreting Communications
- B2B Marketing
- Sales and distribution Management
Operations
- Business Excellence
- Project Management
- Enterprise Resource Planning
- Total Quality Management
- Digital Transformation
- Service Operation Management
- Strategic Sourcing Management
- Supply Chain & Logistics Management
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