Bachelor of Mass Communication is an undergraduate degree which is of 3 year duration. The course covers the philosophy of the mass media, techniques of advertising, and strategic communication.
Mass communication is a fascinating and challenging field with a large range of occupations in fields such as advertising, public relations, television broadcasting, and radio. Mass Communication is the study of how content relating to organizations and individuals simultaneously communicates or passes to the entire world.
Candidates who have passed Class 12 or equivalent from a recognized board with an aggregate of at least 50% marks from a recognized board are eligible to apply for BMC course.
Admission to this course will be done based on the performance of candidates in the qualifying exam or entrance exam.Students having a Bachelor’s degree in Mass Communication can generally pursue entry-level positions in the field. However, experienced students can also get some highest paid jobs in the industry.
The course aims at enhancing the capacity of a student as a TV anchor, Journalist, Screenwriter, News editor, Video Jockey, Radio Jockey, Cameraman, Photographer and many more in top firms.
The initial average BMC salary stands in the range of INR 2,00,000 to INR 10,00,000, increasing with the candidate’s experience and skills. The top recruiting areas include TV Channels, Publishing Houses, Broadcasting Corporations, Radio Stations, Advertising Agencies, Legal Affairs Departments, Periodicals and Magazines, Press Information Bureau and numerous others.
On completion of Bachelors of Mass Communication degree, if a candidate wants to attain higher education or a deeper understanding of the subject then they can opt for a Masters of Mass Communication. If the candidate is interested in research, he/ she can pursue a Ph.D. and MJMC.
Table of Content
2.1 Why Study?
3.1 Eligibility
3.2 Entrance Exams
- Bachelor of Mass Communication Syllabus
- Course Comparison
- Bachelor of Mass Communication Job Prospects
7.1 Future Scope
Bachelor of Mass Communication (BMC): Course Highlights
The basic information about the Bachelor of Mass Communication course is mentioned in the table below:
| Course level | Undergraduate |
| Duration | 3 years |
| Examination Type | Semester |
| Eligibility Criteria | 10+2 |
| Admission Process | Merit Based / Entrance Test |
| Course Fee | INR 50,000 - INR 20,00,000 |
| Average Salary | INR 2,00,000 - INR 10,00,000 |
| Top Recruiting Companies | The Hindu Group, BBC, Viacom, Times Group, ZEE Network, Star Network, UTV, Eros International and many more. |
| Top Recruiting Areas | TV channels, Publishing Houses, Broadcasting Corporations, Radio Stations, Advertising Agencies, Legal Affairs Departments, Periodicals and Magazines, Press Information Bureau, and more. |
| Job Positions | TV Anchor, Journalist, Screenwriter, News Editor, Video Jockey, Radio Jockey, Cameraman, Photographer, Producer, Publishers etc. |
Bachelor of Mass Communication (BMC): What is it about?
Given below are details about the Bachelor of Mass Communication program:
- The study of mass communication includes the empirical study of multiple forms of communication.
- Specialized Mass Communication courses provide students with an in-depth knowledge and operation of various media such as television, radio, and the internet.
- It provides students with an interdisciplinary foundation in the basic concepts and skills needed to become media professionals and more educated media users.
- It offers knowledge of rhetorical concepts and strategic marketing strategies for broad, targeted audiences to create, exchange, and analyze successful messages.
- Students learn to use telecommunications software in bachelor degree programs and explore different aspects of live-broadcast production.
- This course specialization covers Public Relations, Journalism, Human Relations, Advertising, and Film or Video Productions.
- The variety of mass media platforms and networking methods enables job selection to be innovative and versatile.
Why Study Bachelor of Mass Communication (BMC)?
The reasons to study a Bachelor of Mass Communication course will differ from candidate to candidate. Some of the reasons why most choose this field of study have been elaborated below.
- This program is ideal for those with inquisitive minds and a passion for storytelling, studies in mass communication, investigating the mechanisms and impacts in various media outlets on local and global cultures.
- It enables professionals in mass communications to contribute to the steady stream of media that inform, educate, and entertain millions of people around the world.
- It helps to have an exciting and fulfilling career in mass broadcasting but needs dedication and a passion for the media industry.
- Bachelor's degree students in the field can also pursue their doctoral studies and progress into academic and research careers.
- Successful completion of mass communication courses gives students a variety of opportunities in different fields including the advertisement, news, public relations, event management, broadcast news, internet, and radio.
- On completion of this course, students can easily get a job with handsome salary packages ranging between INR 2,00,000 and INR 10,00,000.
Bachelor of Mass Communication (BMC) Admission Process
Bachelor of Mass Communication admissions are done through entrance examination mode or direct admission. The step by step process to get admitted through entrance examinations are given below.
Entrance Exam Based Admission
- Candidates need to register to the official website by providing their email id, mobile number and password.
- Fill up the online form with personal and academic details and course details.
- Upload all the scanned documents like Candidate’s Photograph, Signature, Photo Identification, Mark Sheets, Caste Certificate etc.
- Payment of the application fees using a Net banking, Debit/Credit card.
- Submission of the application fee and form, submit, and download the form for future references.
- Admit cards will be issued to the eligible students based on the information provided by candidates.
- On the given exam date, candidates will have to appear for the same.
- On the announcement of results, based on the marks obtained by the students and institutes cut off, seats and academic records of the candidate’s seats are allocated.
Merit Based Admission
- Application forms can be obtained from the college sales office/website.
- The application should be filled with personal details and academic details with required documents and submit the same alongwith the application fee.
- The Selection Committee will call eligible candidates possessing the minimum educational qualifications and satisfying additional and stiffer criteria set from time to time.
- Based on the academic record and the performance of the candidates in selection criteria, candidates found suitable for admission will be accepted.
- The names of the shortlisted candidates will then be notified on the college site.
Bachelor of Mass Communication (BMC) Eligibility
Candidates who wish to pursue Bachelor of Mass Communication program need to have completed the below-mentioned eligibility criteria:
- Candidates must have passed Class 12 or any other equivalent exam from a recognized board in any stream.
- The age requirement is 17 years of minimum age and maximum age limit is 25 years.
- Candidates appeared for 10+2 and waiting for results can apply given they complete their requirements.
- In case of reserved category SC / ST / OBC / PH candidates relaxation of 5% marks or equivalent grade is given as per UGC guidelines.
- Candidates should be medically fit and sound as certified by the competent authority.
- Candidates should have good communication skills.
Bachelor of Mass Communication (BMC) Entrance Exams
Candidates need to qualify the entrance exam conducted by the State, or University to secure a seat in the Bachelor of Mass Communication course. Below is a list of some entrance exams applicable for BMC programs:
-
PUCET : This is a national level exam which is conducted by the Patna University for admission to various UG and PG courses.
Click here to Apply Online for PUCET
-
SUAT: The Sangam University Admission Test is an entrance examination which is conducted by the Sangam University for admission to various undergraduate and postgraduate courses.
Some of the Top Mass Communication Entrance Exams are listed with their details of application dates, conducting body, exam date, and so on.
| Exam Name | Registration Date | Exam Date |
|---|---|---|
| PUCET | 4th week of June 2023 | 2nd week of July 2023 |
| SUAT | January 2023 | June 2023 |
| XET | To be announced | To be announced |
| CUET | th week of March 2023 | May 21 – 31, 2023 |
How to prepare for the Bachelor of Mass Communication (BMC) Entrance Exams ?
Some of the important points that candidates can keep in mind while preparing for the exam are given below:
- The entrance test is generally based on the basic knowledge of Mass Communication and aptitude.
- Mostly based on MCQ, the examination covers topics such as General Knowledge, Current Affairs, Logical Reasoning, Data Interpretation, General English, Creative Thinking and so on.
- Practicing sample question papers and model tests certainly offers students an advantage because they can learn the exam's style and layout well beforehand.
- Short tricks should be applied while solving paper as it will give you ample time to solve the paper.
- To improve your General Knowledge, start reading a newspaper daily.
How to get admission in a top Bachelor of Mass Communication (BMC) College ?
To secure admission into a top-ranking BMC college, a number of factors come into play. Some of the following tips will be helpful in that regard.
- To secure a seat in a good college for a Bachelor of Mass Communication course, candidates must hold an exceptional academic record.
- Candidates need to score high marks in entrance tests or qualifying exams to secure a seat in a good college.
- Candidates should put their time and effort while preparing for the entrance test as well as be prepared for a personal interview round.
- Preparing for the entrance exam well in advance and solving mock tests before the test day will also help students in preparing well for the exam.
- Be thorough with Mass Communication subjects to have an edge in the entrance tests.
- Look out for the eligibility, cut-offs, selection criteria, admission process, application procedure, and other updates to benefit you for better preparation.
Bachelor of Mass Communication (BMC) Top Colleges
Here are the top colleges offering Bachelor of Mass Communication course for your reference. These colleges show the admission process, location, and average fee charged for Bachelor of Mass Communication course:
| Name of the Institute | City | Admission Process | Average Course Fee | Average Annual Placement Package |
|---|---|---|---|---|
| School of Broadcasting and Communication | Mumbai | Entrance Test | INR 60,000 | INR 2,50,000 |
| Aryabhatta Knowledge University (AKU) | Patna | Merit Based | INR 12,000 | INR 3,30,000 |
| RKDF University | Ranchi | Merit Based | INR 60,000 | INR 3,40,000 |
| International Institute of Management Media and Institute Technology | New Delhi | Merit Based | INR 75,000 | INR 2,50,000 |
| Patna University | Patna | PUCET | INR 15,000 | INR 1,80,000 |
| Mohammad Ali Jauhar University | Rampur | Merit Based | INR 25,200 | INR 2,00,000 |
| Dev Bhoomi Institute of Technology | Dehradun | Merit Based | INR 66,700 | INR 5,70,000 |
| IES University | Bhopal | Merit Based | INR 40,000 | INR 5,85,000 |
| BR Ambedkar Bihar University | Bihar | Merit Based | INR 10,000 | INR 2,00,000 |
| Jai Prakash University | Chapra | Merit Based | INR 1,150 | INR 2,00,000 |
The comparison of the average annual placement packages of top colleges is provided in the chart below:
Source: College Websites
Bachelor of Mass Communication (BMC) College Comparison
Below given is the college comparison of the top colleges offering Bachelor of Mass Communication programs in terms of several parameters like average fee, college overview, admission process, top recruiter, and many others.
| Parameters | School of Broadcasting and Communication | Aryabhatta Knowledge University | RKDF University |
|---|---|---|---|
| Overview | It was established in the year 2002, located in Mumbai, and it is affiliated with Makhanlal Chaturvedi National University of Journalism, Bhopal. | It is a State University located in Patna and established in 2010. | It is a private university, established in 2018 and located in Ranchi also accredited by University Grants Commission. |
| Location | Mumbai | Patna | Ranchi |
| Eligibility Criteria | 10+2 with 50% Marks | 10+2 with 50% Marks | 10+2 with 50% Marks |
| Admission Process | Entrance Test | Merit Based | Merit Based |
| Average Annual Fees | INR 60,000 | INR 12,000 | INR 60,000 |
| Average Annual Salary | INR 2,50,000 | INR 3,30,000 | INR 3,40,000 |
| Top Companies Visited | Discovery, IBN 7, ZEE Network, Star Network, e4m, Balaji Telefilms’, etc. | Coca-Cola, Wipro, HCL, Sai Infotech, etc. | Cognizant, HSBC Bank, Lupin, etc. |
Source: College Websites
Bachelor of Mass Communication (BMC) Syllabus
Bachelor of Mass Communication is a 3-year course which is divided into six semesters. This specialization covers subjects such as Public Relations, Journalism, Human Relations, Advertising and Film or Video Productions. Here is semester wise syllabus of Bachelor of Mass Communication :
| SEMESTER I | SEMESTER II |
|---|---|
| English I | English II |
| Fundamentals of journalism | Introduction to reporting |
| Mass communication | Photography |
| Disaster management | Environment science |
| Current affairs I | Current affairs II |
| Indian political system | Development communication |
| SEMESTER III | SEMESTER IV |
| English III | English IV |
| Introduction to radio | Media laws |
| Print editing | Introduction to television |
| Cybersecurity | Human rights |
| Current affairs III | Current affairs IV |
| Introduction to advertising | Online journalism |
| SEMESTER V | SEMESTER VI |
| English V | Minor project |
| Radio specialization | Major project |
| Television specialization | Industrial training |
| Current affairs V | - |
| Advertising | - |
Some reference books that will help to understand the Mass Communication concepts and theories :
| Book | Author |
|---|---|
| Mass Communication in India | Keval J. Kumar |
| Cases in Communications Law | John D Zelezny |
| Media Planning: A Practical Guide | Jim Surmanek |
| Mass Communication Theory: Foundations, Ferment, and Future | Stanley J. Baran |
| Mass Media And Communication In Global Scenario | Ratnesh Dwivedi |
| Media Impact: An Introduction to Mass Media | Shirley Biagi |
| Introduction to Mass Communication: Media Literacy and Culture | Stanley J. Baran |
Bachelor of Mass Communication (BMC) vs Bachelor of Mass Media (BMM)
Bachelor of Mass Communication and Bachelor of Mass Media are almost similar courses except for a few differences. The below-given comparison is given keeping in mind all the important parameters of differences :
| Parameters | Bachelor of Mass Communication | Bachelor of Mass Media |
|---|---|---|
| Degree Type | Undergraduate | Undergraduate |
| Overview | The course deals with the principles of mass communication. The key concept behind this course is to gain practical experience in transmitting knowledge through different media. | It deals mainly with the ideas of the mass media. It aims to cover information-sharing medium awareness and experience. This course has a close relationship with the areas of publicity, public relations, and communication. |
| Examination Type | Semester | Semester |
| Average Annual Fees | INR 50,000 - INR 20,00,000 | INR 60,000 - INR 2,00,000 |
| Duration | 3 years | 3 years |
| Eligibility Criteria | 10+2 with 50% marks | 10+2 with 50% marks |
| Admission Process | Entrance Test / Merit Based | Entrance Test / Merit Based |
| Top Colleges | School of Broadcasting and Communication, Aryabhatta Knowledge University, RKDF University, IMMIT, Patna University, etc. | St. Xavier’s College, KJ Somaiya College of Arts and Commerce, Mumbai University, Satyam Fashion Institute, Ruia College, etc. |
| Top Recruiting Companies | The Hindu Group, BBC, Viacom, Times Group, ZEE Network, Star Network, UTV, Eros International and numerous others. | Hindustan Times Group of Publication, NDTV Network, Zee TV Network, Times of India Publication Group, Viacom, BBC, TV 18 Group, Big Entertainment, Newspapers, Periodicals, and Magazines etc. |
| Job Positions | TV Anchor, Journalist, Screenwriter, News Editor, Video Jockey, Radio Jockey, Cameraman, Photographer, Producer, Publishers etc. | Critic, Photojournalist, Copywriter, Film Director, Art Director, Photographer, PR, etc. |
| Average Annual Salary | INR 2,00,000 - INR 10,00,000 | INR 3,00,000 - INR 6,00,000 |
| Further Studies | MA in Mass Communication, PG Diploma in Mass Communication | MA in Mass Media, PG Diploma |
Bachelor of Mass Communication (BMC) Job Prospects and Career Options
Here are some job positions that students can opt for after completing Bachelor of Mass Communication course:
| Job Profile | Job Description | Average Salary |
|---|---|---|
| News Anchor | A News Anchor is a broadcast news journalist who invites audiences to a regular news program on television, puts out the best news of the day to the audience, delivers live or taped news stories, and maintains the viewers' experience before the end of the broadcast. | INR 10,00,000 |
| Journalist | A Journalist 's main goal is to collect facts, write news reports, and present news in an accurate and fairway. Researchers also consult on blogs and apps that update and impact public opinion, in addition to researching and reporting on current affairs. | INR 5,80,000 |
| Screenwriter | Screenwriters develop scripts that come from their own ideas or other ideas or work that already exist. Screenwriters are responsible for detailing the stories when writing scripts, including the physical environments and the character's moods. | INR 4,00,000 |
| News editor | Editors of newspapers appoint, review, edit, rewrite, and layout all copies of a newspaper except for advertising. They scan and copy the editorial page, written by staff or syndicated columnists. A large daily newspaper workforce in the metropolitan area may include multiple editors who process thousands of words into print daily. | INR 3,50,000 |
| Radio Jockey | Radio Jockey is responsible for playing music, speaking with the listeners, and holding radio interviews. These professionals use specially designed equipment to broadcast a range of audio content including, among others, songs, news, debates, promo events. | INR 9,00,000 |
Source: College Websites
Bachelor of Mass Communication (BMC) Future Scope
Students can prefer to do jobs after completion of Bachelor of Mass Communication course or can go for further studies in the same field. The most popular choices of education post completing a Mass Communication degree are as follows.
- After completing a Bachelor of Mass Communication course, if a candidate wants to attain higher education or a deeper understanding of the subject then they can opt for Masters of Mass Communication.
- Candidates interested in college-level teaching may enroll in a doctoral program in a related communications field.
- The degree choices include a Ph.D. in Marketing, interpersonal communication, communications theory and science, and mass communication.
- Earning a Ph.D. may also lead to an advanced study or academic career.
- A bachelor's degree in communications studies offers outstanding job training in marketing, advertising, and public relations.
- Graduates of such programs may serve as broadcast news analysts, television reporters, or advertisement managers; they can also find similar positions in media.
- Although these professions are very different from each other, they all involve good skills in communication, writing, and speaking.
Bachelor of Mass Communication (BMC) FAQs
Some of the most frequently asked questions pertaining to Bachelor of Mass Communication course are as follows:
Ques. What is the eligibility to pursue a Bachelor of Mass Communication ?
Ans. A candidate who has passed Higher Secondary School Certificate 10+2 securing a minimum of 50% of marks in any discipline are eligible to apply for Bachelor of Mass Communication. The minimum age to pursue BMC is 17 years and the maximum limit is 25 years.
Ques. Is it necessary to pursue a Master of Mass Communication after Bachelor of Mass Communication ?
Ans. No, it is not necessary to pursue a Master of Mass Communication after Bachelor of Mass Communication. Many degrees in the field, especially those at the master's level, also offer specialization options which include television production, sports communication, international communication, and film.
Ques. What is the difference between Bachelor of Mass Communication & BMM ?
Ans. In terms of content or choices available upon completion of the course, there is an almost negligible difference. In BMM, you get a choice between advertising or journalism while in Mass Communication covers all the topics.
Ques. Is there any extension for the application procedure?
Ans. Yes, most of the institutes have extended the application procedure. You can check the official website to be updated with the new dates for the application process. The admission committee monitors the announcements from the authorities.
Ques. What is covered in Mass Communication ?
Ans. The study of Mass Communication includes the empirical study of multiple forms of communication. Bachelor of Mass Communication degree specialization covers Public Relations, Journalism, Human Relations, Advertising, and Film or Video productions.
Ques. Is the Internship required to complete the course ?
Ans. It depends on the college. By producing material for campus television and radio stations, writing for a college newspaper, or doing internships at commercial media outlets, students may gain hands-on experience. It is highly recommended and encouraged to experience an internship during the course.
Ques. Is it necessary to qualify the entrance exam?
Ans. No, general admission to the Bachelor of Mass Communication course is done on merit basis. However, some colleges and universities do administer entrance exams to offer a seat in the program.
Ques. What is the duration of Bachelor of Mass Communication ?
Ans. The course duration for Bachelor of Mass Communication is 3 years divided into 6 semesters with the encouragement of internships during the last year.
Ques. Why should one pursue a Bachelor of Mass Communication ?
Ans. Mass communication is a fascinating and challenging field with a large range of occupations in fields such as advertising, public relations, television broadcasting, and radio. Students who obtain a bachelor's degree in mass communications can generally pursue entry-level positions in the field; however, experience also plays an important role in the field of employment.
Ques. When will the classes start for Bachelor of Mass Communication (BMC) ?
Ans. It varies from college to college. Given the continuing Covid-19 crisis some colleges are opting for online classes.
Ques. What are higher education options after completing a Bachelor of Mass Communication ?
Ans. After completing Bachelors of Mass Communication, if a candidate wants to attain higher education or a deeper understanding of the subject then they can opt for a Masters of Mass Communication. If the candidate is interested in research, pursue a Ph.D. or M.Phil.
Ques. Is it a good option to pursue a Bachelor of Mass Communication (BMC) ?
Ans. Yes, BMC course aims at enhancing one’s capacity as a TV anchor, Journalist, Screenwriter, News Editor, Video Jockey, Radio Jockey, Cameraman, Photographer, Producer, Publishers at BBC, Viacom, Times Group, ZEE Network, Star Network, UTV, Eros International and many more.
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