MBA Marketing Management: Colleges, Course, Distance, Admission, Syllabus, Jobs, Salary

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Sounak Banerjee

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MBA Marketing Management is one of the oldest MBA courses and one of the most popular disciplines among students. This 2 year long course is divided into four semesters. The major subjects of MBA Marketing Management includes consumer behavior, advertising management, business marketing, digital marketing, service marketing, etc.

See Also: MBA Marketing Management Syllabus

Note: Students who wish to pursue their education in Management field or get a career boost, can check MBA course.

Candidates must have completed graduation in any stream with a minimum of 50% aggregate marks to be eligible for MBA Marketing Management. Some prestigious institutions demand an undergraduate course for a minimum of 4 years duration or a certain minimum work experience of the candidates. Check MBA Full Form 

The admission to MBA Marketing Management course is granted on the basis of entrance exam scores. Most colleges also call the shortlisted candidates for a Written Test and Personal Interview after entrance exams.

Go through the full list of MBA Marketing Management Colleges in India.

The average annual fees for MBA in Marketing Management ranges INR 3,00,000 - 10,00,000 per annum depending on the university or the college you select. The top colleges and universities offering MBA Marketing Management are listed below.

The average annual salary for MBA Marketing Management candidates is between INR 5,00,000 to INR 20,00,000, depending on the skills of the candidates.

Some universities like Christ University- Bangalore, Doon Business School- Dehradun, IIT- Kanpur offer dual degrees like MBA with MS Business, BBA and MBA integrated, B.Tech and MBA courses.

After completing MBA Marketing Management, a candidate can also go for higher studies like PhD in Marketing.

MBA Marketing Management: Course Highlights

Course Level Post Graduate
Full-Form Master of Business Administration in Marketing Management
Duration 2 years
Examination type Semester Based
Eligibility Bachelor’s degree in any discipline with a minimum of 50% aggregate marks
Admission Process Entrance Exams followed by Group Discussions, Written Analysis Test and Personal Interview.
Course Fee INR 3,00,000 - 10,00,000
Average Salary INR 5,00,000 - 20,00,000
Top Recruiting Companies IBM, Tata Consultancy Services, Cognizant Technology Solutions, Microsoft, Wipro, Capgemini, Accenture, Ernst & Young (EY), etc.
Job Positions Market Analyst, Sales Manager, Public Relations Director, Brand Manager, Product Manager, Marketing Strategist, Digital Marketing Executive.

What is MBA Marketing Management?

  • MBA Marketing Management is a postgraduate course which is for the duration of 2 years.
  • Marketing is the heart of any organization and its trend has changed and augmented with the technological evolution
  • MBA Marketing Management mainly focuses in the domain of marketing, sales, executive and leadership skills, product management, etc.
  • The MBA Marketing Management subjects included Managerial Economics, Financial Management, Consumer Behavior, Advertising Management, E-commerce, International Business, Total Quality Management, etc.
  • Apart from the above mentioned subjects, Communication Skill, Analytical Skill, Integrating Skills and Leadership Skills are the skills taught in MBA Marketing Management course.
  • Students also have to undergo projects and internships during the period of study for effective completion of the course.
  • After completing an MBA Marketing Management, one is able to identify the market choice through analysis of demand, competition, Economics, etc.

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Why MBA Marketing Management?

  • The candidates with MBA Marketing Management get jobs in MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, etc.
  • These candidates are offered job roles like Sales Manager, Public Relations Director, Market Analyst, Brand Manager, etc.
  • One can find immense placement opportunities with world class companies like Google, Microsoft, Deloitte, etc.
  • One can also avail opportunities in the Fast Moving Consumer Goods sector with excellent salary, incentives and perks.
  • One can also make use of tools like market research, pricing, advertising and sales promotion to ensure day-to-day success of the organization one would work in.
  • The highlight of the course is that it has a number of presentations, projects and internships to be done which gives practical experience apart from theoretical knowledge that will really help in the workplace.
  • On the whole, an MBA in Marketing is one course which provides all the needed skills to shine in one’s work place.

See Also:

MBA Marketing Management: Admission Process

The admission process always depends on the university or college one chooses to pursue, but in general the admission process is broken down in three to four parts.

Check:

The admission procedure for MBA Marketing Management is as follows:

  • Step 1: After confirming the eligibility, submit the application and pay the fees either online or offline within the last date for submission.
  • Step 2: Marks scored in the relevant management entrance test like Common Aptitude Test (CAT), Graduate Management Admission Test (GMAT), Graduate Record Examinations (GRE) will be taken into account for the selection process.
  • Step 3: After the entrance exam results, cutoffs will be declared by the colleges on their official websites. The cut-off required for selection varies according to the universities and the category you belong to.
  • Step 4: Students who have successfully achieved the required entrance exam cut-off will be called for a Personal Interview. Some institutes may conduct a group discussion or even a Written Analysis Test before conducting a personal interview.
  • Step 5: Overall ratings would be given and the candidate will be either selected or rejected with the cumulative scores.

Check the Admission Process for Vinod Gupta School of Management, IIT Kharagpur.

MBA Marketing Management: Eligibility

Though the eligibility criteria varies from college to college, the minimum eligibility criteria set by most of the colleges for MBA Marketing Management is discussed below.

  • Candidates aspiring to seek an admission in MBA Marketing Management must have completed graduation in any stream with a minimum of 50% aggregate marks.
  • Some prestigious institutions demand an undergraduate course for a minimum of 4 years duration or even a masters degree in science or commerce stream.
  • They must also appear in relevant management entrance examinations like CAT(Common Aptitude Test), GMAT (Graduate Management Admission Test), GRE(Graduate Record Examinations), CMAT (Combined Management Admission Test) or similar examinations.
  • Executive MBA (EMBA) which is basically for professionals would require a work experience which may range between 3 to 5 years depending upon the universities or institution you prefer to join.

Check the eligibility criteria for the CAT exam.

MBA Marketing Management: Entrance Exams

Most prestigious institutions admit students on the basis of entrance exams. Here are some most common and most popular entrance exams in order to get admission in MBA Marketing Management for Indian Universities and Institutions:

  • CAT - Common Aptitude Test is conducted by the IIM Council for admission to PGPM courses in all the IIM's of India. The CBT exam which takes place in more than 350 centers across the nation.
  • GMAT - Graduate Management Admission Test is an online test conducted by GMAC for admission to MBA courses all around the world. It's score is valid in many nations 9f the world including India.
  • CMAT - Combined Management Admission Test is conducted by NTA. It is mainly followed by the AICTE approved colleges including IIT, NIT, etc. for admission to management courses.
  • MAT - Management Aptitude Test is conducted by AIMA for admission to various management colleges in India.
  • XAT - Xavier Aptitude Test is conducted by XLRI Jamshedpur for admission to its own MBA courses along with admission to all the other management colleges in its bracket.
Exam Name Application Period Exam Dates
CAT 2023 August 3 – September 21, 2022  November 27, 2022
CMAT 2023 December 26 – February 25, 2023 March 26, 2023
MAT 2023 (February Session)

December 27 – February 14, 2023 (PBT Mode)

December 27 – February 21, 2023 (CBT Mode)

December 27 – February 27, 2023 (CBT Mode) 

February 19, 2023 (PBT Mode)

February 26, 2023 (CBT Mode)

March 04, 2023 (CBT Mode)

XAT 2023 August 10 – December 12, 2022 January 08, 2023
ATMA 2023 December 26 – February 18, 2023 February 25, 2023

In case you want to know more, you can visit the MBA entrance exams page for every piece of information such as important dates, exam centers, exam duration, etc of all the important MBA Entrance Exams.

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How to Prepare for MBA Marketing Management Entrance Exams?

Most of the management entrance exams test candidate’s quantitative aptitude, written ability skills, verbal ability and logical reasoning skills. It is advisable to be strong in all the above mentioned fields in order to secure good scores in the entrance exams. Some of the vital details regarding GMAT and CAT are given in the table below.

Details GMAT CAT
Number of Questions 80 100
Exam Frequency Throughout the year Once in a year
Duration 3 hours 30 minutes 3 hours
Exam Pattern Analytical Writing, Integrated Reasoning, Quantitative Reasoning and Verbal Reasoning. Three sections- Verbal Ability, Quantitative Aptitude and Data Interpretation & Logical Reasoning.
Score Validity Valid for 5 years One year

The most important points to be remembered while taking these exams or preparation tips are as follows:

  • The students must prepare well for the Data Interpretation and Logical Reasoning Section of these exams. Most of the time this section proves to be the toughest.
  • Break down the preparation either into section wise or topic wise.
  • Take regular mock tests, at least once in a week and have a personal tutor to help in your preparation.
  • Practice to solve the mathematical questions within a stipulated time period. This will help you to manage time effectively.
  • For improving your writing and comprehension skills, read newspapers daily and try to write something on a regular basis, eg: Diary.

How to Get Admission in Good MBA Marketing Management Colleges?

  • To get admission in top MBA Marketing Management colleges, you will have to score very high in Entrance Exams.
  • The overall marks required for SC or ST category is 50 percentile whereas it is more than 90 percentile for General category.
  • The cutoffs of most of the topmost colleges like IIMs, IITs, etc lie in the range of 95 to 98 percentile.
  • The candidates should have a track on important dates like the last date to submit an application and the date of examination.
  • Fix a goal to achieve a particular score in the exam you attend.
  • Keep updated with the exam center.
  • Never forget to take the admit card in case of computer based examinations in a particular venue.
  • There are some restrictions like one shouldn’t carry a calculator, or mobile phones. Please check the do’s and don'ts before attending the exam.

Check the cutoff marks of the CMAT exam.

MBA Retail Management vs MBA Marketing Management

Both MBA Retail Management and MBA Marketing Management are postgraduate courses which are for the duration of two years. Both the courses are different specializations under management studies which have immense career opportunities post graduation. Obviously one has to pass CAT/MAT/XAT/GMAT in order to seek admission in the course. Here are some key differences between the courses:

Parameters MBA Marketing Management MBA Retail Management
Course Aim MBA in Marketing would give you a 360 degree coverage of marketing and all contents of it. MBA in Retail Management would be very specific because it would cover only the whole retail process.
Duration 2 years 2 years
Course Overview You would study things from the perspective of a manufacturer, wholesaler, retailer and customer. Subjects covered in the curriculum include Digital Marketing, Social Media Marketing, Marketing Management, Product and Brand Management. In MBA Retail Management, you don’t have the whole picture of the market and would learn from the perspective of the manufacturer. Subjects covered in the curriculum of Retail Management include Stock Management, Customer Management, Financial Management, Retail Marketing, Retail Sales and Customer Service, etc.
Eligibility Graduation with minimum 50% aggregate marks Graduation with minimum 50% aggregate marks
Admission Process Through Entrance Exams Through Entrance Exams
Average Annual Fees INR 3,00,000 - 10,00,000 INR 5,00,000 - 15,00,000
Major Recruiters The major recruiters include IBM, Capgemini, Ashok Leyland, CTS, Tata Group of Industries, etc. The major recruiters include ITC Retails, Spencers, Colleges & Universities, Retail Industries, etc.
Job Profiles Marketing Manager, Marketing Executive, Public Relations Director, Product Manager, etc;. Floor Manager, Retail Manager, Store Manager, Supply Chain Distributor, etc.
Average Annual Salary INR 5,00,000 - 20,00,000 INR 4,00,000 - 20,00,000

Source: College Websites

Go through the full list of MBA Retail Management colleges in India.

MBA Marketing Management: Syllabus

The common subjects of study are mentioned below. There may be regular updates in the subjects as per the guidelines issued by UGC or the university it is deemed to. It is always better to refer to the official website of the particular college to have the exact syllabus of the course. See: MBA Syllabus

SEMESTER 1 SEMESTER 2
Management Concepts Accounting And Managerial Decisions
Business Environment Computer Application-?
Managerial Economics Sales Management
Statistical Analysis and & Operations Research Consumer Behavior
Financial and Cost Accounting Agricultural And Rural Marketing
Marketing Management Marketing Research
Financial Management Advertising Management
SEMESTER 3 SEMESTER 4
Retailing Strategic Management
Entrepreneurship Development Marketing of Non profit Organization
Service Marketing And CRM Logistics And Supply Chain Management
E-Commerce Computer Application- ?
Product And Brand Management Management Information System
International Business Industrial Marketing
- Total Quality Management

Which are the Important Books for MBA Marketing Management?

Here are some of the books along with their authors which would be helpful in pursuing MBA Marketing Management:

BOOKS AUTHORS
Essentials Of Management Kootz,O'Donnell , Weighrich
Business Environment K. Aswathappa
Managerial Economics Varshney & Maheshwari
Business Statistics Gupta , S.P. & Gupta , M.P.
Marketing Management Kotlar, Philip
Managerial Finance Weston and Brigham
Successful Selling F.L. Lobo

The above mentioned books are suggested readings for aspirants who choose to study MBA Marketing Management.

MBA Marketing Management: Top Colleges

There are almost 2,273 colleges in India offering MBA Marketing Management. Most of the colleges, universities and business schools follow high class syllabus, real time projects, presentations for an effective outcome of the course.

Check: MBA Marketing Management Top Colleges

College Name City Average Annual Fees
Vinod Gupta School of Management, IIT Kharagpur Kharagpur INR 5,00,000
Indian Institute of Management Indore INR 7,50,000
Department of Management Studies - IIT Roorkee Roorkee INR 4,10,000
Department of Management Studies, IIT Madras Chennai INR 4,00,000
Indian Institute of Management Tiruchirapalli INR 5,50,000
Indian Institute of Management Udaipur INR 4,20,000
SP Jain Institute of Management and Research Mumbai INR 18,65,000
Great Lakes Institute of Management Chennai INR 16,00,000
National Institute of Technology Trichy INR 1,30,000

Source: College Websites

In order to have a complete knowledge about all the colleges, its ranking, fees structure, etc visit Top MBA Marketing Management Colleges.

MBA Marketing Management College Comparison

The top IIT, IIM and NIT offering MBA Marketing Management have been compared on the basis of fees, placements, rankings, etc.

Parameters Vinod Gupta School of Management, IIT Kharagpur Indian Institute of Management, Indore National Institute of Technology, Trichy
Overview Vinod Gupta School of Management is the management school of IIT Kharagpur. It is one of the oldest B-schools within the IIT system. It is one of the top ten management colleges in India. IIM Indore is one of the old IIMs and was established in 1996. It offers a full time PGP course in Management. It is one of the top 10 management institutions in India. It is one of the best NITs in India providing UG, PG and PhD across various streams including Engineering, Humanities, and Management.
Location Kharagpur Indore Tiruchirappalli
Admission Process CMAT followed by Personal Interview CAT followed by WAT and PI rounds CMAT followed by Personal Interview
Average Annual Fees INR 5,00,000 INR 7,50,000 INR 1,30,000
Major Recruiters Accenture, Deloitte, Amazon, Vedanta, Ford, Mahindra, etc. Abbott, Flipkart, Accenture, Network18, Novartis, etc. Mindtree, Air India, Genpact, Cognizant, etc.
Average Annual Salary INR 17,50,000 INR 30,00,000 INR 6,50,000

Source: College Websites

MBA Marketing Management: Distance Education

As businesses are adopting a very professional and dedicated approach to marketing, MBA Marketing Management is one of the most preferred specializations across the globe. Check: MBA Distance

The distance MBA Marketing Management course is a 2 year program which is divided into 4 semesters with the last two semesters focusing exclusively on aspects of marketing and sales.

See Also: Distance MBA Admission

The subjects which are included in the curriculum of the course are:

  • Sales Distribution and Supply Chain Management
  • Consumer Behavior
  • Marketing Research
  • International Marketing
  • E-Marketing
  • Advertising Management and Sales Promotion

Some of the most popular colleges offering Distance Education Program in MBA Marketing Management are:

College Name Duration City Average Annual Fees
Institute of Management Technology 2 years Ghaziabad INR 3,25,000
IIBM Institute of Business Management 2 years Meerut INR 35,000
Indian School of Business Management 2 years Hyderabad INR 25,900
Regenesys Institute of Management 2 years Navi Mumbai INR 14.95,000
Amity Center For E-Learning 2 years Noida INR 1,15,000

MBA Marketing Management: Jobs

In recent times, business firms and organizations have a unique approach towards marketing. The most prominent and growing field after graduation in the stream of marketing would be Digital Marketing which requires knowledge on social media marketing, pay-per-clicks, google ads, search engine optimization, etc.

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As Management and Marketing are the two pillars which holds the organization strong, a candidate with proficiency in both is sure to have enormous placement opportunities like:

  • Marketing Manager
  • Brand Manager
  • Public Relations Director
  • Sales Manager

Some of the most prominent job profiles with their annual salary is given below:

Job Role Job Description Average Annual Salary
Marketing Analyst A market analyst is responsible for studying market conditions to assess the potential sales of products and services.The goal of a market analyst is to assist companies to determine what products are in demand, who will purchase the products and the price they are willing to pay. INR 4,53,000
Sales Manager A sales manager is someone who is responsible for leading and guiding a team of sales people in an organization. They set sales goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process. INR 4,57,700
Public Relations Director The roles of public relations director include setting goals for the PR team and monitoring it, cultivating and maintaining relationships with media and influential personalities, maximizing the brand's presence on various channels. INR 5,85,000
Marketing Executive Marketing Executive is a marketing professional who manages and oversees execution of marketing strategies. Marketing Executive supports the work of marketing teams on projects and activities aimed at developing marketing strategies and campaigns with the overall goal of maximizing company profit. INR 2,88,000
Digital Marketing Executive A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space. Their main aim is to establish and manage the business’ online presence. INR 3,11,000
Brand Manager A Brand Manager is responsible for adapting a brand strategy for a company's target market. Brand managers must have strong communication skills and need to maintain good relationships with colleagues and external contacts. INR 10,77,700
Product Manager A product manager is responsible for the development of products for an organization, known as the practice of product management. Product managers own the business strategy behind a product (both physical and digital products), specify its functional requirements, and generally manage the launch of features. They coordinate the work done by many other functions like software engineers, data analyst, data scientist and product designers and are ultimately responsible for the business success of the product INR 12,52,000
Market Research Analyst Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. INR 3,56,000

MBA Marketing Management: Scope

  • There are immense job opportunities with most satisfying salaries post graduation of MBA Marketing Management, some of which are mentioned above.
  • One can even own his/her business in future as the course teaches both marketing and management which are the most essential parts of a business.
  • If the students are interested in higher studies, they can pursue a PhD in Marketing.
  • After completing PhD Management, the candidates will be able to join as faculty members in various management colleges.
  • The students can also pursue various certification courses like Certificate in Digital Marketing, etc which will help them upgrade to higher positions.

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MBA Marketing Management: FAQs

Ques. What is the career scope after MBA in Marketing?

Ans. One has immense job opportunities and offers post graduation of MBA in Marketing as Marketing has been the heart of any business. One can find placement opportunities in IT firms, Event Management Companies, Public Sector, Private Sector, Multinational Corporations, etc.

Ques. What are the job roles one can perform after MBA in Marketing?

Ans. One can take up job roles like Sales Manager, Sales Executive, Product Manager, Digital Marketing Executive, Marketing Executive, Brand Manager, Public Relations Officer, etc.

Ques. What is the average salary for a MBA in Marketing fresher?

Ans. It all depends upon the sector you enter and the job role you undertake. The most common average annual salary post graduation in MBA in Marketing is 8,00,000.

Ques. Is MBA Marketing costly?

Ans. The answer lies in the institution you prefer to study. The annual fees for the course varies from 30,000 to 12,00,000 INR depending on the quality of the institutions.

Ques. What are the entrance exams one should take in order to get an admission in MBA in Marketing?

Ans. Some institutions offer admissions on the basis of merit while some institutions demand for particular management entrance exams. The most common entrance exam for MBA in India is CAT (Common Aptitude Test), MAT (Management Aptitude Test), GMAT (Graduate Management Admission Test). Some institutions conduct their own entrance exams like XAT (Xavier Aptitude Test).

Ques. What is the difference between MBA and PGDM?

Ans. MBA is a postgraduate degree in a particular field of study offered by universities and colleges whereas PGDM is a Postgraduate Diploma offered by AICTE approved institutes.

Ques. Is it advisable to pursue MBA immediately after graduation or we can pursue it after gaining some work experience?

Ans. The choice depends upon your needs and your aim. However, it is advisable to gain some experience in work and then one could opt for MBA as to have a better understanding about the job scenario. Most of the foreign universities demand a minimum of 3 to 5 job experience as an eligibility to seek admission into the course.

Ques. Is CAT acceptable for pursuing an MBA abroad?

Ans. No, most of the abroad universities, institutions and business schools prefer GMAT or GRE to provide admission on a particular course.

Ques. What is the admission process for MBA Marketing Management?

Ans. One must have scored the required marks in the particular entrance exam as suggested by the university/institution. Once the marks are to the expectation, one will be called for a Personal Interview. Some universities also conduct Group Discussions or WAT before Personal Interview.

Ques. What is the minimum CAT score to get an admission in IIM?

Ans. It depends on which IIM you choose to study and the student’s profile. However, most IIMs expect 85-90 percentile while there is some relaxation to SC/ST candidates.

Master of Business Administration [MBA] (Marketing Management) : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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