How to Become a Link Builder: Career Guide, Courses, After 12th, Jobs, Scope, Salary

What does a Link Builder do?

Link Builders specialize in creating websites and linking websites for easy visibility through engine search with the help of analytics. They are responsible for the company’s publicity, site advertisements and promotion through backlinks to improve the rankings of websites in search results.

Some of the responsibilities of a Link Builder are :

• Developing a strategic plan for website optimization.
• Combining with other websites and advertising websites for link exchange and backup links.
• Promoting the pages and websites of clients through forums or emails or campaigns or blog outreach or advertisements.
• Identify potential websites and link with them.
• Research keywords and include them in the content of the websites through SEO optimization.
• Link with high-quality websites to create backup links for the clients page to improve accessibility.

Steps to Become a Link Builder

While choosing a career is one of the crucial decisions, finding the right path to follow your career is also quite important. Here are some steps you need to follow to have clarity on the path you are travelling towards your career:

• Step 1: To follow your career as a Link Builder you should know what your interests are, what you are passionate about and the subject requirements with relevant educational qualifications. So choosing wise streams and making decisions on the courses to study helps you impart skills required to be a good Link Builder.
• Step 2: Candidates aiming for a career in link building must develop the skills that are required in the field. They should research what skills and work on them through their time in schools and college
• Step 3: Choosing the right college will help you gain a quality education and provide you with good placement opportunities. Good teachers can also guide you in the field. Hence, making sure that you are studying in a good college is important
• Step 4: For a good career, candidates must be sure that they develop their interpersonal skills and score good marks. They must have a good networking system and make good connections.
• Step 5: After gaining experience and good marks in college, candidates must work in entry-level jobs and gain experience. Link Builder is a career that includes experience, practice and lots of studies.

Types of Link Building

Given below are some types of link building, link builders do. 

White Hat Link Building

In this technique, link builders drive traffic to the website through search engine optimization (SEO) techniques, such as linking to other, relevant content on the web to increase the ranks of their business in organic searches.

Black Hat Link Building

Black Hat Link Building is a technique used by link builders to build traffic for their websites by taking advantage of loopholes. They give the site a higher rank than it should be in organic search. The practice is penalized and websites like Google have algorithms to track this kind of activity. 

How to become a Link Builder in India?

Students aspiring to become Link Builders must have to study, research, practice and gain experience. Only required knowledge and skills can help the candidates become good Link Builders.

School Level Preparation

• Students aspiring to become Link Builders can start the preparation from the school level itself. Although there are no major subjects dealt in the school it’s wise for the students to know about Physics, Mathematics and Chemistry.
• Eligibility criteria for BBA in Digital Marketing are both entrance and merit-based. Some accepted entrance exams are PESSAT, DSAT, JUEE, DU JAT, ITM NEST, etc.
• At the school level, candidates can research the required skills and start developing those skills.
• Candidates can join different clubs and work on extracurricular activities to help their resumes.

How to become a Link Builder after the 12th?

Candidates are rightly supposed to prepare for link building from their college level.

UG level Preparation

• On the completion of 12th students can pursue various undergraduate courses from Marketing would help them get well versed in the subjects to become a Link Builder. 
• Candidates will be required to prepare for and apply to the entrance examinations PESSAT, DU BBA, DU JAT to qualify for admissions into certain colleges. 
• After the completion of a Bachelor’s degree apply for various job roles that you are interested in or even continue studying by pursuing a Master’s in the field to have good job roles.
• While studying for a UG program, candidates can develop their communication skills, CV writing skills and more. 
• Candidates must develop their writing skills and make connections through networking in the placement during their college times. 
• Candidates can also learn courses like web design or more to help with their advancement.

PG level Preparation

• Though most of the companies and organizations prefer Bachelor’s degree as the educational qualification for a Link Builder job. Students with a PG degree get better jobs with better pay. However, for admissions, candidates may have to write entrance exams like CAT, XAT, MAT and CMAT.
• Candidates can develop their interpersonal skills, portfolio, and more networking to work on their careers. 
• PG courses help prepare and develop the student’s skills and provide with the latest industry-driven practises in the field.

Courses to Become a Link Builder

The candidates willing to become a Link Builder must have to study a bachelor degree in the field. It may be a three year or four years UG degree from a reputed college. Some of the courses the students can pursue at the UG level are as follows :

BBA in Digital Marketing

BBA in Digital Marketing specifically concentrates on the techniques and methods involved in digital marketing. Various concepts of Marketing and sales conversions are included in the course work. The basic skills in internet things and operations involved in digital marketing can be studied by the students. BBA in Digital Marketing teaches about marketing products, services, technologies and innovative methods to promote businesses through digital marketing. It is a combination of the usage of the internet and advertisements for the growth of companies online.

Admissions Process

Admission to the course is based on entrance and merit as well in some cases. It depends on the college and the admission process.

Eligibility Criteria

• The minimum eligibility for the students is that they must have passed 10+2 or its equivalent with a minimum of 60% aggregate marks from a recognized board.
• Candidates must have studied Mathematics, Physics and Chemistry as main subjects in 10+2.

BCom in Marketing

BCom in Marketing is a three-year course that includes managing and planning methods along with the Techniques required for marketing. It focuses on plans, practices, research, management, laws and ethics in the marketing field. BCom in Marketing teaches about services, technologies and innovative methods involved in marketing. The course follows a curriculum with both theory and practical knowledge to explain marketing principles and strategies for the students to improve their skills and knowledge.

Admissions Process

Admissions to the BCom in Marketing is based on entrance exams and merit as well. It depends on the selection criteria of the college. 

Eligibility Criteria

The minimum eligibility for the students is that they must have passed 10+2 or its equivalent with a minimum of 50% aggregate marks from a recognized board.

MBA Digital Marketing

MBA Digital Marketing is a 2-year postgraduate course that deals with online branding and marketing products through digital platforms. The course teaches subjects on internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, and more. 

Admissions Process

Admissions to the course are based on the MBA entrance exam and the merit of the qualifying exams. 

Eligibility Criteria

Candidates must have a minimum of 45% marks aggregate in a bachelor's degree from a recognised university or college.

How to become a Link Builder Abroad?

Given below are colleges to study link building abroad in countries like the UK, US, Australia and Canada.

UK

The UK offers various Marketing and SEO-based courses that can be pursued by Indian students.

Educational Requirements

• Candidates must have passed 10+2 or its equivalent with a minimum of 60% above as aggregate from a recognized board.
• The candidates need to pass English proficiency tests such as IELTS and TOEFL, CAE or CPE.
• For most postgraduate courses students must have a Bachelor’s degree in Marketing or other related courses with minimum marks ranging from 60-85% aggregate marks.

Top Colleges

Admission Process

• Each college follows a specific process for applications. So, students can visit the official website of the desired college and get to know the application process in detail.
• Applications can be submitted online. There might be a pre-assessment or pre-interview conducted by some of the colleges that must be submitted within the deadline.
• Follow the instructions as mentioned in the university guidelines, on the official website. 

USA

The USA provides students with various options of Marketing and SEO courses. Given below are the requirements before opting for admissions.

Educational Requirements

• Candidates must have passed 10+2 or its equivalent with a minimum of 60% aggregate marks from a recognized board.
• The candidates need to pass English proficiency tests such as IELTS and TOEFL, CAE or CPE.
• A valid score in ACT or SAT is considered by some colleges for merit-based admissions.

Top Colleges

Admission Process

• Students must visit the official website of their preferred college and follow the application process provided. 
• Some of the colleges conduct a pre-assessment or pre-interview that must be submitted within the deadline.
• While some colleges prefer SAT or ACT scores some colleges prefer GRE or GMAT scores. So mark sheets along with letters of recommendation to study in the USA and the required documents must be uploaded.

Canada

Canada offers multiple courses that can be pursued by Indian students. Students are required to follow the instructions below to apply.

Educational Requirements

• Candidates must have passed 10+2 or its equivalent with a minimum of 85% aggregate marks from a recognized board.
• The candidates need to pass English proficiency tests such as IELTS and TOEFL, CAE or CPE.

Top Colleges

Admission Process

• Visit the official website of their desired college to submit the application form. As a part of the application process, a pre-assessment or pre-interview will be conducted by some of the colleges and that must be submitted within the deadline.
• Each college follows a different process for admissions. Students must follow the admission procedure set by the university or college. 
• They can also attend the orientation class and the financial aid required before joining the college.

Australia

Australia offers excellent Marketing courses that can be good to start your career. Given below are the requirements for admissions to the courses in Australia.

Educational Requirements

• Candidates must have passed 10+2 or its equivalent with a minimum of 60% aggregate marks from a recognized board.
• The candidates need to pass English proficiency tests such as IELTS and TOEFL, CAE or CPE.

Top Colleges

Admission Process

• Each college follows a different process for admissions. To follow the application process students must visit the official website of the preferred college.
• Some of the colleges conduct a pre-assessment or pre-interview that should be submitted within the deadline.
• Marksheets, English proficiency test scores, recommendation letters and transfer certificates are some of the documents required to be uploaded at the time of application.

Benefits of a Career as a Link Builder

Digital Marketing is a continually growing field with the increased digitization in the economy. With the businesses expanding online increases ample opportunities for aspiring students. Over 1 billion websites are created for companies and firms every year. There are many other benefits to being a Link Builder. Given below are the few:

• Salary: At entry-level a Link Builder earns INR 2,50,000 to INR 4, 00,000. While the annual salary can vary based on the firm and organization. Experienced employees can earn more than INR 12,00,000 per year. Candidates may also get bonuses and allowances according to the company and their work.
• Job Security: Digitalization grows constantly and with this growth in the expansion of business online. Increasing digitalization leads to Link Builders being always in demand and an increase in business and growth. This in turn leads to demand in employees for maintaining the online marketing platforms and promoting the websites.
• Positive Impact of the Career: Be it a small or large business, the companies and organizations all have websites or backlinks. Connecting these links and promoting the websites in search engines promotes the businesses and leads to the growth of usage of websites. This growth can have a positive influence on your career growth and adaptation.
• Unique Experience: Link Builders can spread awareness and guide people to choose the best services. They provide accurate and absolute information online for content or designing or advertisements.

Skills Required to be a Link Builder

Salary of a Link Builder in India

The Link Builder has a salary according to their qualification and experience. It also depends on the organization and bank they work for.

Average Annual Salary

Gender wise

Experience wise

Top Recruiters for Link Builders

Mostly various companies, firms and organizations that use SEO for their businesses and promote through online websites recruit Link Builders. All the companies look forward to expanding their companies through digital marketing so not only the people in local areas of the company but also people all over the world can know about various companies and products. Some of the topmost companies that recruit Link Builders are,