Bachelor [Mass Communication Advertising] From Universiti Teknologi MARA

This programme covers the three important aspects of advertising: creative development, media planning and client servicing. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.

This three ? year programme adopts a professional approach to advertising, providing theoretical background and practical knowledge. Students are exposed to the principles of advertising and persuasion, the art of writing copy and script for the print and electronic media, storyboarding work, marketing, understanding the strengths and limitations of the various media and computer technology applications. The programme is designed to encourage creativity and innovation through critique sessions, proposal writing, and deliberations as students present their creative and mass media recommendation to the class.

Graduates can expect to joint the workforce as account executive, copywriter, media planners of advertising agencies and media specialist firms and marketing executives in media organizations.