Mr. Aravindan Soundararajan is a Founder & CEO of the Clusters Media College, Coimbatore, Tamil Nadu. He did BCA from SNMV College of Arts and Science, Coimbatore and MCA from PSG College of Arts and Science, Coimbatore. He also completed M.phil from Bharathiar University, Coimbatore. He is a member of the Board of Studies, PSG College of Arts and Science, GRD College of Science and Commerce and Amrita Institutions. He is a managing partner of Clusters Educational Trust, Agam Technologies, Pix‐ox Animation Studio and Drumsticks Productions. He has professional experience as Visiting Faculty, Process Associate in CTS, Chennai, Programmer and Consultant. He received Young Achiever Award 2013 by Coimbatore Welfare Association and Golden Hands Award by BCB. 

Clusters Media College

You have held key positions at education institutes throughout your professional career. What are the key factors that keep you connected with the education sector?

“My teaching passion and professional path connects me with the education sector”

Marketing a unique education path for the students towards their interest in the Media Industry.

I strongly work on the vision of taking the media education and profession to a new era by giving industry-oriented hands-on training experience. Today’s world completely relies on design and media. I assure that this educational approach will make a remarkable identity in the industry. I would say that following your passion and making that your professional path will be the main factor in the education sector.

What is your philosophy of leadership? How would you describe your leadership style?

“Mentoring the team and making them follow me is my leadership's strengths”

Leadership can be better explained as mentoring. One can become a leader when he/she can be a good mentor. I think my leadership strengths are mentoring and making the team follow me as an example. When you really believe in yourself, and have a strong thought that your way of taking your profession is to be known by the world. Then, you mentor your team and ensure that they set your style as an example for making the vision into reality.

Any insights into how Clusters Media College could be more welcoming to students of different races or economic backgrounds?

“Placement training, and industry integrated courses are available to all without any variance”

Clusters is an industry-integrated institution. We have our air-conditioned classrooms, our own shoot floor, dance floor associated with Sridhar master, dubbing studio, animation studio, Preview Theatre with Qube’s 360 sound effect, photography studio and our own production house. Drumstick productions which has already released some familiar movies, and have few more lined up to be released. After successful completion of their curriculum, students get placement-oriented training and they are making a remarkable entry in the film industry working with top animation designers and filmmakers.

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What are some plans that you are currently or will be designing for students?

“Introduce flip-classroom method, projects, powerpoint presentations and more for pupils”

As we are an industry-integrated institution, we always give students a lot of projects in each subject for their hands-on practice. As part of this approach, we have introduced the flip-classroom method which means giving the students more projects each session in every subject. It assists in getting their portfolio submitted at the end of each semester. Their theory questions and topics will be given to them as PowerPoint presentations, videos and notes respectively. This will allow them to develop themselves to be industry ready at the end of their course.

How do you tend to establish a healthy relationship and environment in Clusters Media College?

“Maintain a friendly environment on campus and support each other”

We at Clusters strongly envision bringing out strong students for the media and design career. Our campus do not forget to have a friendly and supportive environment for the students from the period of admission to course completion. Even after their course completion, we have them in our Alumni community and be in touch which would also be supportive for the following degree holders. We ensure to give our students the best education or experience and let them shine in their career.

How does your college prepare students for placements?

“Provide chances from MNCs and update students' skills on campus”

Our college has a unique community called “Alchemy” exclusively structured to make the students placement ready. In this Alchemy, we provide students opportunities in working with top directors in movies and reality shows. We are also design-oriented MNC companies. Based on their skills and interest, they will be put into groups or trained with live shoots and projects to prepare them to create their own best portfolio.

What are the strengths of Clusters Media College?

“Faculties, industry connected programs and live projects are our greatest strengths”

We have so many visiting faculty that have very good industry experience like we have a national award winning editor here to teach the students. Our faculty is very well versed in what they do. We also have a very good industry connect program that students learn a lot by being directly involved in live projects. Our college timings are from 9AM to 1:30PM. This gives students flexibility and time to focus on what they want. They can stay at college and dedicate themselves to some projects or do some internships or part time jobs to gain real world experience.

What advice would you give to students?

“Build a portfolio, focus on projects and get real world experience”

Students have to be unique in their own ways. They should experiment and find out what interests them and what they want to do in life. You should focus on that goal and build a portfolio around that. Getting good marks is not enough. Students should focus on doing projects and getting real world experience related to their field.

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How do you try to bring in a practical approach towards subjects and make it industry oriented in Clusters Media College?

“Organize events, festivals, exhibitions, and more for pupils from the campus”

At Clusters Media College, we focus on building a practical learning environment. We are completely industry integrated. Our campus organizes so many events with leading technology companies, photography and camera companies along with leading people from the cinema industry. We arrange many short film festivals, Theatre festivals, student exhibitions and expos.

Our campus maintains a nice food court where artworks and project works by students are displayed. It helps them get real time feedback from the general public. We also have 4 different companies: Studio 2.0, Drumstick Productions, Wildcave Records, PIX-OX Animation, and Production studios. Through these companies, the students can get exposure to real world projects.