With travel bans being slowly uplifted, people’s need for leisure trips is at its peak. While the tourism and hospitality industry has been one of the worst-hit industries during the pandemic, its revival looks promising. With a graph of the reviving tourism economy, the hotel industry in the US alone is likely to open around 2,00,000 direct hotel operation jobs in 2021 which is sure to affect the job scenario on the home front as well. This article will help you discover the various possible opportunities that are emerging post-COVID-19 to ensure you a flourishing scope of a career with a BBA in the Tourism & Hospitality sector.

The effects of the COVID-19 pandemic were felt across all the industries amongst which, tourism & hospitality was the worst hit. Ban on travel and tourism led to the closure of many hotels and created employment-related uncertainties amongst people working in this industry. However, after the lockdown, people are now looking for an escape from the monotony. In a survey conducted by AHLA, 2021, it was found that despite the threat of the virus, 56% of consumers say that they expect to travel for leisure. This percentage is roughly the same as in an average year. This is a clear indication of a positive change in the job scenario and the entire tourism & hospitality industry at large. Having said so, it is to be known that this change won't come that easy. With changing consumer behavior, the hospitality industry will have to adapt to the emerging trends and upscale to new standards of hygiene and hospitality.

Why do BBA in Tourism & Hospitality from Jettwings post COVID?

If you are willing to pursue a career in tourism & hospitality but have any fear of psychosis regarding the market value post-pandemic, read further to know why it is the best time to invest in a career like hospitality management.

  • Domestic tourism is at a boom: Now with the lift of the travel ban, the domestic tourism sector makes ways to breathe mask-free. What it means is that approximately 50 million Indian tourists are planning nationwide and local trips. People are now more comfortable in resorting to nearby places, going on road trips, and exploring undiscovered Incredible India. These travel patterns of people indicate booming domestic tourism, which in turn means local employment avenues.
  • Today's population is driven by digital vagabonds: Blessed to live in an era of digitalization, life is no longer confined to a working table or a real classroom. With concepts of "work from home" and "online classes" gaining momentum as solutions to fight the challenges of COVID-19, time is not an issue to travel anymore. With a good internet connection, one can now travel the world with work or academics safe in gadgets. This means people can travel and work from anywhere they please and therefore travel longer distances for longer periods today, indicating more demand for professionals in the Tourism & Hospitality sector. 
  • People taking to hotels in search of "me time": In search of an escape from the mundane of regular life and the monotony of living at home, people are in absolute need of solitude. For this, people see hotels as places for "me time". Be it for studying in an exam, reading a book, or a much-awaited fitness regime, hotels have emerged as places for rejuvenation. This creates a demand for more hospitality professionals by the hotels and restaurants to meet the demands of the growing client base.
  • Government policies put into place to boost tourism: To boost the tourism & hospitality sector, the government has been introducing various schemes and implementing policies. By providing a free, month-long tourist visa to 5 lakh tourists until March 31, 2022, the government is facilitating new avenues for jobs in the sector. Also, Mr.Prahlad Singh Patel, Union Tourism and Culture Minister, on January 25, 2021, announced a plan to develop an international-level infrastructure in Kargil (Ladakh) to promote adventure tourism and winter sports. This, naturally means even more avenues are to open up in the years ahead. 
  • An expected boom in tourism: According to IBEF, India's tourism sector is expected to grow by 6.7% to reach Rs. 35 trillion (the US $ 488 billion). This will account for 9.2% of the total economy. In India, by 2028, international tourist arrival is also expected to be around 30.5 million. This again points toward a promising future in the sector. 

Career Prospects of BBA in Tourism & Hospitality

BBA graduates of Tourism & Hospitality have multiple career options in both the Private and Public sectors. Some of the top career options are:

  • Product Manager
  • Digital Marketer
  • Hotel Management

Check: BBA Tourism and Hospitality

About Jettwings Group of Institutes (JWGI)

Emerging as one of the premier academic conglomerates in India, Jettwings Group of Institutes (JWGI) comprises seven state-of-the-art academic institutes promoting quality education through its transformative and futuristic curricula in the domain of Aviation, Hospitality, and Tourism sectors. The institutes under the group are:

  1. Jettwings Institutes of Aviation and Hospitality Management
  2. Jettwings Business School (JBS)
  3. Jettwings School of Aviation (JSA)
  4. Jettwings Hotel, and Travel School
  5. Jettwings Fashion Design and Architecture
  6. SIHM- Manipur
  7. SIHM- Tripura

Jetwing's Group of Institutes is also in collaboration with International ivy-league colleges viz. Webster University, Thailand, Quality College, Australia, leverages its expertise to translate classroom teaching into real-life problem-solving acumen. Recognized by a group of renowned entities such as NSDC, Gauhati University, TISS-SVE, Assam Science and Technology University (ASTU), Jettwings Group of Institutes intends to create a premium niche in the higher education segment in India including the Northeast, and promote employment of the educated youths of the nation.

BBA is the best graduate course that a student should pursue even in this Pandemic Times to get the best job roles. The Popularity of the BBA program is growing at an alarming rate because of the above-mentioned reasons. Pursuing BBA from a college like Jettwings Group of Institutes (JWGI) is just like a dream come true for the aspirants. Now, with so many reasons that indicate a promising future in the tourism & hospitality industry, you need not doubt the potential this sector holds to ensure you a flourishing career. If you still have any relevant queries, you can reach out to the academic counselors at info@jettwings.com.