Has anyone completed executive development program in digital marketing from XLRI Jamshedpur? If yes, how was your experience? Do you really suggest this course?

XLRI Jamshedpur is among the best B-schools in the world. According to recent NIRF's ranking of the best business schools in the country, it ranks at 8.

As a multi-award-winning E-learning firm, TalentEdge is renowned for simulating authentic classroom environments within its proprietary software. They work together with prestigious educational institutions such as XLRI, IIMs, MICA, etc. to provide a wide range of management courses.

XLRI and TalentEdge have partnered to provide an Executive Development Programme in Digital Marketing.

Consider these lesson plan details:

• This 6-month, 70-hour course is taught.
• Marketing, HR, PR, customer service, product development, IT, business ownership, and entrepreneurial professionals will benefit from this course. Before entering, you must have three years of professional experience.
• Live classes delivered via the TalentEdge direct-to-device platform, along with accompanying case studies and a culminating project, make up the pedagogical framework.

Topics covered in the course are as follows.

1. Promotion in the Information Age
2. Paid Search Marketing
3. Online Display Marketing
4. Video Marketing
5. Search Engine Optimization
6. Strategic Brand Communication
7. Social Media Marketing
8. Content Marketing
9. Remarketing & Conversion
10. Digital Media Analytics
11. Mobile & E-mail Marketing
12. Digital Asset Monetization
13. Digital Marketing Plan

Even though the course is good, here are some situations in which it might not be the best choice.

• The course is made for business people. Thus, the course may emphasize running a digital marketing department rather than understanding the concept.
• Freshmen without 3 years of experience may not be admitted.
• XLRI is more of a business school and hasn't done much training in digital marketing.