This is a really nice question to ask. IITs only focus on developing good engineers, it does not focus on the mindset of people.
For a moment, let us forget about the packages and only focus on popularity. The popularity of an institute depends on how old it is because this impacts the alumni network, its history, and oral communication which contributes to publicity.
In the coming years, IIIT Allahabad will surely be among the top popular institutions in India. IIITS are central government-funded institutes that specialize in Information Technology, which the IITs do not provide.
Harsha Suryanarayana, one of India’s first Red Coders, was from IIIT Allahabad and every IT person must have heard of him. He also represented IIIT Allahabad in the ACM ICPC World Finals. When it comes to regional rounds, many teams from the institutions win in comparison to teams one or two teams from MNNIT.
Talking about rankings and placements, IIIT Allahabad is above about 25 NITs and many new IITs.