What is the process of securing admission at MICA, Ahmedabad?

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Aritri Mukharjee Posted On - Oct 4, 2023
studied at MICA, Ahmedabad

MICA Ahmedabad follows a generic process of admission for every applicant. So, you're eyeing admission at MICA, the prestigious B-School known for Marketing and Communication excellence. Fantastic choice! Here's your ultimate guide to getting in:

  1. Eligibility: First things first, you need a Bachelor's Degree recognized by AIU (even if you're in your final year). Check that box!
  2. Selection Criteria: Brace yourself; this is where the adventure begins:
    • Hit the minimum CAT, XAT, or GMAT cutoff scores.
    • Shine in MICAT's Section A, show them what you've got.
    • Secure impressive CAT/XAT/GMAT scores to unlock Section C of MICAT.
    • Ace Section C, and then gear up for Section B evaluation.
  3. Sectional Cutoffs: Keep your eyes on the prize – there are cutoff scores for both Sections C and B.
  4. Final Step: If you've conquered the selection criteria, you're heading into the GD & PI round.
  5. GD & PI Shortlist: Your ticket here depends on a formula: 50% CAT/XAT/GMAT and 50% MICAT Scores. So, give it your all.
  6. Expert Panel Thumbs-Up: Now, this is where you shine – in the Group Exercise and Personal Interview. Impress the experts, and you're well on your way to the final merit list.

Remember, practice makes perfect. Solve those previous year papers, put in the hard work, and you'll crack the admission test. But it's not just about aptitude; MICA values your creativity too. So, keep those creative juices flowing by diving into books, newspapers, and blogs. 

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Tanya Mehta Posted On - Aug 14, 2020
Studied at MICA, Ahmedabad (2016)

Mudra Institute of Communication, Ahmedabad (MICA) is a premier autonomous B-School in the field of Marketing and Communication. Apart from its well-known interdisciplinary PG Diploma courses, it also offers a number of online programmes in subjects such as Digital Marketing, Media and Entertainment, Advertising and Public Relations Management.

To be eligible to apply for admission to MICA, one needs to have secured less than 50% throughout his academic career and have completed graduation from an AUC accredited university. Other notable features about the admission procedure are:

  • Valid score in CAT/ XAT/ GMAT
  • 30% weightage of CAT/ XAT/ GMAT scores
  • MICA Admission Test (MICAT) held twice a year, in October and December
  • MICAT has 3 sections for evaluation: a) Psychometric Test b) Aptitude c) Descriptive Test
  • MICAT has a weightage of 30%
  • After qualifying the MICAT, candidates are further shortlisted based on their performance in Group Exercise (GE) and Personal Interview (PI)
  • GE and PI have weightage of 20% each

With the help of regular practise, solving previous year papers and hard-work, one can easily ace the admission test. The personality and thought process of a candidate is judged through the GE and PI. Thus, along with preparing for the aptitude tests, one also needs to focus on his/ her creative aspects by continuously reading books, newspapers, blogs.

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