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IIM Calcutta has a digital marketing certification, is it worth doing?

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Sai Rahul Meda Posted On : November 28th, 2022
Studied at Indian Institute of Management Lucknow (Graduated 2019)

Getting certified from any IIM in any course is definitely an achievement. But the selection process is not easy and requires more time and effort than you think. If you want to get a digital marketing certification from IIM Calcutta, you should have the proper knowledge to crack its entrance exams. Also, you should be confident to excel in the industry. Only then is the certification worth it.


If you are unable to make it into IIM don’t go for any other Institute for pursuing a digital marketing course. The reasons for this are:

  • Colleges offer digital marketing courses for a minimum of 2-3 years. This is unnecessary as digital marketing courses can be completed within 3-6 months

  • Colleges offer these courses are high fees whereas you can learn the course from an industry expert for less than half of the actual fees

  • Colleges focus more on theoretical knowledge. Whereas a course like digital marketing requires a more practical approach. This can be made possible only through an industry expert.

  • MBA colleges do not guarantee placements. 

So we can say that a digital marketing course from IIM is not as valuable as one you can get from a Digital Marketing institute. The high fees, duration, and lack of placements don’t make it worth spending so much time on.

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Which one is better, MICA or IIM Raipur for digital marketing?

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Amal Prabhakaran Posted On : January 21st, 2023
Studied at Indian Institute of Management Raipur (Graduated 2021)

The question should be which one is better for me. Because one course might be good for you but not for others while the same course might be good for others but not for you. So check what you want from the course and then decide which one is best for you. 

If you are just passionate about digital marketing and are serious about working in an organization for the same, then the MICA program is the best one for you.

But if you want to broaden your options and look everywhere at once, then IIM Raipur is a good choice for you. It’s a good choice because

  • The IIM tag
  • Best faculty 
  • Much better placements 
  • Student Exchange Programs 

IIM Raipur is however not a probable option if you are just into digital marketing. This is because it’s not definite if the placement opportunities offered by the visiting companies match your interests. So make a choice after thorough research and thinking.

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