The following review is based on personal experience with my sister who got enrolled in the current batch.

The following points will surely change your mind regarding the executive diploma in digital marketing at IIM Calcutta:

• Quality of the batch is extremely poor. It is more like a money making program than a knowledge imparting one.

• The fee for this program is exceptionally high. The course is priced at 3,28,000 for just 6 months. Whereas digital marketing institutes offer better courses at fees as low as INR 5000.

• The quality of the curriculum is below average. Rather than focusing on the main topic they are stuck to age old basic concepts of traditional marketing.

• No placement assistance is there for this programme.

• Lastly, this certification adds no value to your CV.

Don’t go for this program. The time and money are not worth investing in. Rather go for digital marketing institutes where industry experts will teach you better skills at low fees and less duration.