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Should I spend 2 lakhs on a certification course from IIM Lucknow and Wiley in Product Management? However, I would want to change my job role from Business Development to Product. Is this a good way?
You should not spend 2 lakhs on a product management certification course from IIM Lucknow and Wiley. There are several reasons for this:
- A certification course only provides you with a certificate, not actual skills.
- Product managers are never hired based on their certifications. That is something that no company ever does.
- Theoretical skills are frequently taught in most B schools. Companies today have little time and patience for such talent unless you want to start as a fresher.
- Consider the product management certificate to be an add-on rather than a core feature. This is the most important mental shift to make to get things started right.
- Learn the fundamentals.
- Begin observing your surroundings.
- Begin to wonder why some things work and others don't.
- Begin writing. Writing clarifies things. A product manager's most important skill is writing.
- Next, analyze a product (any of your favorites) to understand the user experience and product decisions (for example, why did WhatsApp launch the basic group admin feature after so many years, why did hike shut down despite massive funding/userbase, and so on).
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I have 6 years of work experience in IT and wish to get into product management. Which is a better course to join - ISB's PGP or IIM Bangalore's EPGP
There are two scenarios for product management
- B2B: Business to Business product management does not necessarily require MBA
- B2C: Business-to-customer product management is better with an MBA degree. The placements for MBA will get you a high-paying job in B2C product management. B Schools like ISB prefer a work experience of at least 4-6 years. Roles offered through placements include senior product manager to product manager.
The fact is no matter what your skills are, this industry is biased towards MBA. So the final decision should depend on what you are going for.
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