Master of Arts [M.A] (Advertising and Marketing)
₹19.1 L/Yr
- Master of Arts in Advertising and Marketing at Coventry University is a 1-year program.
- It is an on-campus program offered on a full-time basis.
- This program is also offered on a part-time basis for a duration of 2 years.
- The course aims to prepare students to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills, and personal attributes needed to become a manager in the field.
- The students benefit from industry-relevant teaching, and resources and support designed to help them succeed.
- The course module of the program are:
- Marketing Communications
- Global Advertising Management
- Digital Marketing Strategy
- Advertising Psychology
- Crisis Management and Public Relations
- Marketing Strategy Planning and Control
- Sales Management
- Creative Advertising
- By studying MA Advertising and Marketing, students will be given the opportunity to gain an understanding of a variety of topics related to marketing communications, with specific reference to the advertising industry.
- This course is accredited and recognized by the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM).
- Some of the recent marketing graduates from similar courses working with organizations such as Valeo, McCann-Erickson, Minority Group Support Services, Danco, IPU (Inter-Parliamentary Union), King Power, Dongguan Television, BMW, Dyson, IKEA, SmartSpotter (Hamilton Bright Group), etc.
- Students can also apply for the courses such as:
- Digital Marketing Management
- MA in Brand Management
- MSc International Marketing Management
Important Dates
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | ₹1914790 (GBP 18250) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Housing | ₹974497 (GBP 9288) |
| Food | ₹324832 (GBP 3096) |
| Total Cost | ₹1299329 (GBP 12384) |
Eligibility & Entry Requirement
Academic Eligibility:
- Students must hold honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree
- Students with a degree in another discipline may be admitted after consideration on a case-by-case basis.
- Applications from students with relevant experience are eligible to apply and will be considered on an individual basis.
- Accreditation for prior learning (APL) is in accordance with University regulations.
Indian Student Eligibility:
Indian students are eligible to apply if they complete one of the following eligibility criteria:
- Completed a 4-year bachelor's degree with first-class in a relevant field from a recognized institution.
- Or, completed a B.Sc/B.Com/B.A (3-4 year) degree from well-ranked institutions with an overall grade of 70%.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/PTE or any equivalent test to get admission to this program.
Scores Required
6.5 / 9
Avg. Score in
IELTS
Required Document List
The Documents required are:
- Resume/CV - This provides a summary of a student's experience and skills.
- Higher Secondary School Certificate - The certificate provided by the education board after completion of the Higher secondary education.
- Statement of marks - The marks statement provided by the education board.
- Letter of Recommendation - This shows who recommended the student to pursue the degree.
- Statement of Purpose - This is an essay or any written statement written by the student while applying.
- Financial Documentation - The Proof that shows the financial background of the student.
- English Language Requirement - This shows the test score of English Proficiency Exams such as IELTS, TOFEL, PTE, etc.
Similar Programs
| Program | Important Date | Total Fees | Median Exams Score | Action |
|---|---|---|---|---|
| INR 19.1 L/Yr GBP 18,250 /Yr |
|
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Career and Placement after Course
The job opportunities after completion of the program are:
- Account Executive
- Advertising/Promotion Manager
- Marketing Manager
- Market Research Analyst
- Media Planner
- Production Manager
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| JN Tata Endowment Scholarship | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
| Commonwealth Scholarship | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
| Deutschland Stipendium Program | Scholarship per student₹ 4.6 L/Yr$4,363 | Level Of StudyBachelor | TypeCollege-Specific | |
| Forte Fellowship | Scholarship per student₹ 25.8 L/Yr$24,623 | Level Of StudyMaster | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| Paul Foundation scholarships | Scholarship per student₹ 21.2 L/Yr$20,174 | Level Of StudyDiploma | TypeMerit-Based |
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