M.B.A from Coventry University

You will have the opportunity to develop knowledge and skills in traditional and contemporary tourism planning approaches, such as Environmental Impact Assessment, monitoring and forecasting demand, and increasing tourist satisfaction.Ê

The Master of Business Administration - Sustainable Tourism at Coventry University will embrace contemporary debates and challenges, and facilitate implementation in destinations and industry.

This pathway includes two sustainable tourism specialist modules and your project will also be in this field. There will be no reference to sustainable tourism on your degree certificate, however your transcript will show all the modules you took and the grades you received.

Career prospects

The wide-ranging content of this MBA offers considerable flexibility, whether you decide to specialise in one of the management disciplines or take an overview of them all.

One of the course learning outcomes relates to professional and personal development. This is central to the course design and is reflected in module content and assessment. You will be expected to maintain a reflective professional development log and will be encouraged to actively use these as a basis for your career development.Ê

The course aims to develop reflective practitioners,this is particularly beneficial to careers in sustainable tourism.ÊThe course will benefit career development and progression into management roles in a wide variety of sub-sectors of tourism, including tour operators, air transportation, visitor attractions, hotels, resorts, conference and events, government ministries, destination marketing organisations and NGOs.