Bachelor of Engineering [B.Eng] [Electronic and Electrical Engineering with Business Studies] From University of Strathclyde

The Êprogramme offered by the Êdraws on the expertise of our globally recognised academic staff in the University of StirlingÕs Behavioural Science Centre Ð the only behavioural economics group in Scotland. ItÕs a research hub which enables economics, psychology, management and policy-design to be integrated into the course.

YouÕll explore the core theory and methods of behavioural science and behavioural economics, and how these can be applied to business and policy-relevant issues and critical problems in the business world. Graduates with these relevant behavioural science skills are highly valued in management roles.

Careers

The MSc Behavioural Science for Management is designed to help you pursue a career in business in areas such as:

• implementation of public policy

• regulation and policy development

• survey research

• advertising

• consumer and social marketing

• human resource management

The course also provides an excellent entry point if youÕre considering progressing to PhD research in this area.