Bachelor of Commerce Marketing Top Colleges, Syllabus, Scope and Salary

Bachelor of Commerce (B.Com) Marketing is a three year course. Eligibility for the course is HSC with 45 % aggregate marks.

This is a three-year full-time program, spread over five semesters of teaching and final semester of training based on their choice of the streams.

The average tuition fees for Bachelor of Commerce (B.COM) Marketing comes between INR 5,000 to INR 2 Lakh for the span of three years.

Admissions for such course are on the basis of counselling after clearing entrance tests depending on the colleges.

Top Institutes offering B.Com (Marketing) are:

• Poona College of Arts, Science and Commerce, Pune
• Symbiosis College of Arts and Commerce, Pune
• JD Birla Institute , Kolkata

Major Job profile and designations for these graduates are Trade mark manager, product and innovation manager, Market development manager, Distribution manager, Research project manager, Marketing manager, Market research analysts, advertising managers and Public relations managers etc. Graduates with this degree have opportunity for the industries like Business Consultancies, Educational Institutes, Industrial Houses, Public Accounting Firms, Policy Planning, Foreign Trade, Banks, Budget Planning, Inventory Control, Merchant Banking, and Marketing.

The average salary for B.Com Marketing graduates is around INR 2 Lakh to 10 Lakh but this can be higher on the basis of experience and other factors.

Bachelor of Commerce (B.COM) Marketing: Course Highlights

Bachelor of Commerce (B.COM) Marketing: What is it about?

The Bachelor of Commerce in Marketing is an undergraduate programme that prepares students for professional careers in the field of marketing.

B. Com Marketing degree emphasises the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment.

The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations.

The programme aims at developing hard core marketing strategists and marketing entrepreneurs. The department offers specialized papers in marketing which is a combination of both theory and practical sessions. Subjects like Creative Advertising and Integrated Marketing Communication introduces the students to the practical world of marketing and advertising and provides them hands-on experience through workshops conducted by industry experts.

Marketing is the process through which companies create customers interest in their products and services. Subjects studied under this degree are Financial Accounting, Business Economics, Mathematics & Statistics, Financial markets, Marketing and Consumer behavior.

Top Institutes Offering Bachelor of Commerce (B.COM) Marketing

Eligibility for Bachelor of Commerce (B.COM) Marketing

Candidates eligible for this course must have completed HSC with 45 % aggregate marks.

Entrance examination is required to enroll for marketing management courses. The exam is followed by group discussion and interview. A career in the field will require your possess a graduate degree with a minimum of 50% marks.

Bachelor of Commerce (B.COM) Marketing: Admission Process

The admission process of this course is on the basis of the marks that are obtained in 12^th class examination. The better marks obtained by the student will have more chance for getting admission than the student with average marks.

At the beginning of each academic year, the notification of admission is usually published in all the leading newspapers. The notifications are also issued in the official website of institutions offering this course or in education dailies and magazines. The candidates willing to seek admission to this course must read and understand all the details carefully before filling the application form. The application form can be obtained from the colleges or institutes or from other designated centers as mentioned in the application form. After obtaining the application form, the candidates have to fill it completely and submit the same to the designated centers before the last submission date.

List of Entrance Exams

• Narsee Monjee Institute of Management Studies, Mumbai
• Jamia Milia Islamia University, Delhi
• Banaras Hindu University, Varanasi
• Guru Gobind Singh Indraprastha University, Delhi

Bachelor of Commerce (B.COM) Marketing: Syllabus and Course Description

Bachelor of Commerce (B.COM) Marketing: Career Prospects

B.Com Marketing Graduates have career scope in any industry where marketing activities are undertaken.  Career matters occur where businesses market products and/or services to each other, or to consumers.

After pursuing a course in sales and marketing from a reputed Institute, a student has an option to build a lucrative career in this field. Sales involve meeting and fixing targets and work on strategies. They take on distributors and plan sale outlets. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer.

Sales and Marketing sector includes pricing, product development, sales promotion, market research and distribution. Almost in all companies sales or marketing managers are being employed.

Sales and marketing managers usually work in advertising, manufacturing, finance and insurance, retail, publishing etc. The majority of public relations managers work in insurance, scientific, technical services, professional, and educational institutes and in health care services.

Examples of business and careers where students are typically employed, include:

For Business:

• Product manufacturers
• Distribution businesses
• Advertising agencies
• Banks
• Insurers
• Research houses
• Estate agents
• Retailers and wholesalers
• Own business

For Careers:

• Trade mark manager
• New product development and innovation manager
• Market development manager
• Distribution manager
• Research project manager
• Marketing manager
• Retail or wholesale manager

Marketing industry is very dynamic in nature and is always introducing new trends. It helps businesses to maintain and strengthen relationship with their customers by communicating with them through various medium. This industry’s dynamic nature presents a lot of opportunities to the professionals who are creative and have a knack for strategy. The various job opportunities under marketing profile include- marketing managers, market analysts, sales managers, digital marketing executives and managers, social media managers etc. Without further introduction to marketing, let’s see what courses.

The salary may increase depending upon certain factors such as qualification, job profile and experience.

Aspirants seeking admission to 3-year Full-time B.Com Program should be passed (10+2) or High School Senior Secondary exam by the Central Board of Secondary Education (CBSE) or any equivalent exam conducted by any State Board or Equivalent.