Bachelor of Science [B.S] [Communication - Public Relations and Strategic Communication Specialization] From Champlain College

This cutting-edge and innovative specialization focuses on creativity, interpersonal skills, and social media savvy. Choose the Public Relations/Strategic Communication if you thrive on being in the middle of the action and getting others involved.

• Work with real clients to represent and manage their image.
• Gain focused, holistic marketing skills.
• Study writing for public relations.
• Learn to leverage social media and digital marketing techniques, as well as developing the ability to gather, analyze and present media measurements and metrics.

In our globally connected environment, communication has become paramount to every single person in the workforce. Highly skilled, well-rounded and experienced communication professionals are more sought after and have more career opportunities than ever before.

As a student in the Communication major, you will gain industry-grounded skills and insight into the full range of human communication, with and without technology. You will learn to harness those strengths in a focused, career-specific way.

Importantly, this program integrates critical and ethical thinking, reflection and problem solving into theories and practices of organizational communication. You will gain a comprehensive practical understanding of ethics and professionalism in communication and the civic responsibilities of content producers.

You will graduate a highly skilled, engaged, civic-minded professional who knows how to mobilize the power of your communication expertise to create positive, sustainable change in the world.