Bachelor of Science in Business Administration [B.S.B.A.] [Marketing] From University of Dayton

A student with a major or minor in Marketing learns systematic ways for identifying, understanding, and satisfying consumer and organizational needs. Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as:

• Purchasing
• Sales
• Retailing
• Brand Management
• Marketing Research
• Digital Marketing
• Social Media Marketing

They likewise focus on how to integrate the marketing process with the objectives of the organization, the functions of the economy, and the constraints of society from national and global perspectives. Students learn to apply conceptual principles and quantitative techniques in their study of consumer and business markets with the goal of becoming informed, skilled, and competent marketing professionals.

Concentrations in Insight Selling or Digital Marketing
Marketing majors also have the option to earn a concentration in Insight Selling or Digital Marketing. To earn a concentration, majors must select all three of their electives from a required list of marketing courses that focus on sales or digital marketing.  Additionally, students may earn an Insight Selling or Marketing minor.  All concentrations and minors are very attractive to many prospective employers. The marketing program also competes annually in several sales competitions including the National Collegiate Sales Competition. Marketing majors wishing to participate in these competitions apply to be on the UD teams in the fall.

Marketing majors frequently combine their academic studies with either a co-op or internship work experience. General elective credit for such experiences is approved on a case-by-case basis with the criteria being the nature of the experience and its degree of integration into the student's academic program as well as successful completion of internship/co-op preparation activities required by the department.