Master of Science [M.S] [Digital Marketing] From Sacred Heart University

Through this course one will:

• Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
• Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
• Develop and evaluate marketing plans that harness the power of digital media
• Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
• Learn to use social media to promote brands and engage with customers
• Gain knowledge and experience in search engine optimization and user experience (UX) design
• Interpret click-through analytics to evaluate online advertising efforts
• Learn from real-world examples and actual clients
• Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
• Benefit from a flexible schedule with multiple start dates throughout the year, and they can complete their degree in as little as 15 months
• Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
• Have the option to become SAS certified
• Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
• Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
• Develop and evaluate marketing plans that harness the power of digital media
• Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
• Learn to use social media to promote brands and engage with customers
• Gain knowledge and experience in search engine optimization and user experience (UX) design
• Interpret click-through analytics to evaluate online advertising efforts
• Learn from real-world examples and actual clients
• Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot, and Hootsuite
• Benefit from a flexible schedule with multiple start dates throughout the year, and students can complete their degree in as little as 15 months
• Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
• Have the option to become SAS certified