Bachelor of Business Administration [B.B.A] [Marketing] From Davenport University

Our content provides you with necessary theory and strategy concepts, while also providing the hands-on tactical skills necessary to succeed in today?s marketplace. To specialize your studies, you choose your focus in digital marketing and advertising, technology marketing, or value-chain. After completing your studies, you will be able to manage information using digital technologies and develop strategies that leverage and integrate information into marketing plans.Davenport offers three specialties to tailor your degree; Digital Marketing and Advertising, Marketing Technology and Value Chain. After you have completed the core courses in the Marketing major, you will complete your degree with the College of Business elective courses or you can choose from one of these specialties. In addition, our unique marketing specialties offer the ability for you to be prepared to earn marketing certificates, keeping you up-to-date with current marketing trends. These certificates can help you leverage your career.?