Bachelor of Business Administration [B.B.A] [Marketing] From University of Hawaii at Manoa

Definition and Scope

The field of Marketing discovers the needs and wants of people and creates products and services to satisfy those needs and wants. Therefore, Marketers are involved in:

• Research - finding out what people want and need
• Creation - developing new products
• Delivery - finding ways to get the products to customers efficiently and effectively
• Communication - informing customers regarding new and established products

Careers in Marketing

Described below are some of the major Marketing fields and examples of job positions within each field.

• Product/Brand Management

Product Manager, Brand Manager, Packaging Specialist, Pricing Specialist, Promotions Specialist

• Advertising/Public Relations

Account Executive, Copywriter, Art or Media Specialist, Media Buyer, Marketing Researcher

• Distribution

Traffic or Distribution Manager, Logistics Specialist

• Marketing Research

Marketing Researcher, Consultant, Analyst

• Sales

Professional salesperson in retail, wholesale or individual sales. Account, District, Regional, National Sales Manager

• Retail Management

Buyer, Department, Branch, Store Manager, Merchandiser, Sales Director/Manager, Promotions Specialist