Bachelor of Business Administration [B.B.A] [Marketing Emphasis] From University of Missouri

Students graduating from this program will:

• Demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.
• Define, analyze and devise solutions for structured and unstructured business problems and issues by using cohesive and logical reasoning patterns for evaluating information, materials and data.
• Conceptualize a complex issue into a coherent written statement and oral presentation.
• Exhibit competence in the uses of technology in modern organizational operations.
• Demonstrate the fundamentals of creating and managing innovation, new business development and high-growth potential entities.