Bachelor of Arts [B.A] [Communication] From University of Memphis

The program objectives for a B.A. in Communication are linked to five key areas:?

1. Performance: Students will demonstrate competence in producing messages for different purposes, audiences, and contexts.?

2. Analysis and Critical Thinking: Students will analyze, interpret and evaluate messages across various forms and contexts.?

3.Knowledge: Students will know the development of communication studies from its rhetorical roots through social scientific perspectives to contemporary critical approaches.?

4. Ethics: Students will articulate ethical principles and apply them in diverse communication contexts.?

5. Mediated Communication: Students will understand the impact of media forms on communication processes.