Master of Science [M.S] [Marketing Analytics] From University of Rochester

Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. At Simon, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers. Accelerate your program completion with our 10-month study track, or gain real-world experience with an expanded 17-month internship option. Simon's MSMA program is STEM-designated, allowing international students to stay in the US for up to 36 months.

Marketing Analytics graduates earned a mean base salary of $57,000. The majority of our MS in Marketing Analytics graduates are employed in market research or sales analytics functions.

The Career Management Center, Simon Marketing Association, Simon Data Analytics Club, and Simon Pricing Club are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education.