Bachelor of Arts [B.A] (Marketing)
₹22.9 L/Yr
A marketing education from the Marketing Department at the David Eccles School of Business gives you a competitive advantage in one of the largest areas of employment in business today.
Marketing is the process of discovering unmet customer needs and wants, developing products and services to satisfy those needs, and using advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers.
The Department of Marketing offers a wide range of courses to prepare students for careers in brand management, advertising, digital marketing, new product development, professional sales, and related marketing fields. Our department has an active internship program and a wide range of employment opportunities available to marketing students and graduates.
The undergraduate business program exists to prepare students to serve as effective and ethical business leaders. The program emphasizes instilling an entrepreneurial spirit and technological savvy in our students.
Learning Outcomes
- Expanded knowledge – A thorough understanding and critical analysis of the functional areas of business combined with an appreciation of the wisdom gained by studying a broad range of academic disciplines and by interacting with a diverse student body and faculty.
- Effective communication – An ability to write and speak clearly and to work within group settings in order to effectively accomplish personal and professional goals
- Professional integrity – Guidance on the importance of values and ethics in business, which, in turn, helps students develop their own sense of professional integrity.
- Global perspective – An understanding of the economic and social implications of doing business globally.
Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | ₹2289090 (USD 27616) |
Other Expenses
Head | Avg Cost Per Year |
---|---|
Books and supply | ₹79574 (USD 960) |
Total Cost | ₹79574 (USD 960) |
Eligibility & Entry Requirement
- Students must have high school transcripts for this program.
- The students whose official language is not English must submit the English Language Proficiency scores like IELTS or TOEFL.
Scores Required
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
Go Clean Scholarship | Scholarship per student₹ 2.9 L/Yr$3,500 | Level Of StudyBachelor | TypeMerit-Based | |
BL Mandhana Scholarships | Scholarship per student₹ 8.3 L/Yr$10,000 | Level Of StudyBachelor | TypeMerit-Based | |
RD Sethna Scholarships | Scholarship per student₹ 12.4 L/Yr$15,000 | Level Of StudyBachelor | TypeMerit-Based | |
Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
Deutschland Stipendium Program | Scholarship per student₹ 3.6 L/Yr$4,363 | Level Of StudyBachelor | TypeCollege-Specific | |
1st Formations Business Scholarship | Scholarship per student₹ 66,312/Yr$800 | Level Of StudyBachelor | TypeMerit-Based |
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