Bachelor [Business Analytics and Information Management] From Western New England University

This program was designed in collaboration with SAS, the leading provider of analytics software tools and students receive SAS certification attesting to proficiency with SAS Analytics. Big Data is helping hospitals lower costs in the operating rooms by reducing waste, marketers to use text analytics to reach target customers with pinpoint accuracy, and predictive analytics to protect consumers from eFraud. Similar examples exist in every business, and in every industry.

Information Technology is critical to success of today’s organizations, which need professionals who understand both business functions and information technology, making such experts with these skills sought after. Western New England's Business Analytics and Information Management major is designed to meet best practices in the field of analytics. Discipline-specific courses include Database Management, Business Analytics Theory and Practice, Multivariate & Big Data Analysis, and Applied Data Mining.

Career Opportunities

McKinsey Global Institute research shows that need for skilled Business Intelligence workers in the U.S. will exceed the available work force by 60 percent. According to Forbes, for every 10 business professionals, there is one or fewer data scientist with analytics or advanced analytics skills. With this degree, you will be marketable in jobs such as Healthcare Analytics, Marketing Analytics, Sports Analytics, Finance Analytics, and Human Resource Analytics, to name a few. Recent graduates have been hired by Newell Rubbermaid, Unilever, Smith & Wesson, Brooks Brothers, MassMutual, and United Technologies.