Bachelor of Business Administration [B.B.A] [Marketing] From Saint Edward's University

An estimated 60% of a marketer?s time is currently spent in digital marketing activities, and faculty members have built engaging coursework that provides specific training in tools and technologies that marketing experts use daily.

Email marketing engines, Google AdWords and Analytics for paid search, and Hootsuite? software for social media management are some of the technical tools that students are able to gain proficiency and certification in.

In addition to building a strong foundation in business principles, Marketing students explore the psychology of buyer behavior and practice using digital media, marketing metrics and research to make informed marketing decisions.

The Marketing degree program is a good fit for students who are both analytical and creative.