Bachelor of Commerce [B.Com] (Marketing and Consumer Insights)
A$40,800/Yr
In today’s competitive, globally-connected and data-rich business environment, organizations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations, and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.
This major will equip students with the skills to help organizations gain valuable insights from market research insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Term 1 | |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | A$40800 (AUD 40800) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2021 | A$38800 (AUD 38800) |
Eligibility & Entry Requirement
For international students, Macquarie uses a selection rank to determine the minimum eligibility requirement for each undergraduate course. This rank has been converted into equivalent scores for various recognised international high school qualifications and university entrance examinations, including global qualifications like the International Baccalaureate (IB) and GCE A-Levels.
Course Guides
Bachelor in Business in Australia: Fees 2023, Top Colleges, Placement and salaries
BBA in Australia: Complete Guide for International Applicants
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| ASEAN Partner Scholarship | Scholarship per studentA$ 9,095/Yr$9,095 | Level Of StudyBachelor | TypeCollege-Specific | |
| Macquarie Vice-Chancellor's International Scholarship Program | Scholarship per studentA$ 6,648/Yr$6,648 | Level Of StudyBachelor | TypeCollege-Specific | |
| BrokerFish International student scholarship | Scholarship per studentA$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| QS scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| VueVille Future Technology Scholarship | Scholarship per studentA$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Australia Awards Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based |
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Macquarie Graduate School of ManagementSydney, New South Wales
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