Year | 1 | 2 |
---|---|---|
Tution fees | ₹825000 | ₹825000 |
Total Year Wise fees | ₹8.25 Lakhs | ₹8.25 Lakhs |
A Graduate Degree from a recognized University with not less than 50% marks (Final year students may also apply. However, the admission shall be cancelled if they obtain less than 50% in their graduation).
Latest Update: TAPMI Admission for MBA Marketing Program has begun and the last date to apply is January 31, 2024. CAT Result 2023 has been released. Candidates can download the scorecard from the official website by using their login ID and username. XAT Results 2024 are out. Candidates can check their results by using their XAT ID and Password over the official website.
TAPMI MBA in Marketing is a 2-year full-time program. The fee for the MBA - Marketing is INR 16 Lakhs. The Highest Package for MBA - Marketing 2023 batch remained at INR 23.4 LPA.
MBA in Marketing program at TAPMI creates an Opportunity for Intensive Focus on Marketing from the 1st Year. It laids a strong foundation in 1st year, then provides an opportunity for Advanced Marketing Learning in the 2nd year. All the students take up an Internship at the end of 3rd Trimester. The program comes with 3 Super-specialization tracks, Digital Marketing Management, Sales & Customer Service Management and Brand & Product Management.
TAPMI offers an MBA - Marketing program with 60 seats. Admission to the MBA - Marketing program is based on valid CAT / XAT / GMAT based.
Check TAPMI Courses & Fees
Table of Content
Particulars | Details |
---|---|
Program | Master of Business Administration in Marketing |
Basic Eligibility | Graduated with a Minimum of 50% Marks |
Selection Criteria | CAT or XAT or GMAT Scores, Academic Scores, Work Experience, English Proficiency Test, Moderated Group Discussions, Personal Interview, Statement of Purpose |
Specializations | Digital Marketing Management, Sales & Customer Service Management, Brand & Product Management |
Intake | 60 |
Total Fees | INR 16,00,000 |
Placement 2023 | Highest Package - INR 23.4 LPA; Average Package - INR 14.8 LPA |
Top Recruiters | MichaelPage, Airtel, MagicBricks, Oracle, Capgemini etc |
Ranking | 42nd in Management Category by NIRF 2023 |
Check TAPMI Placements 2023
Some of the Important Dates of TAPMI MBA - Marketing are as follows:
TAPMI MBA Marketing Admission 2024 Events | Dates |
---|---|
TAPMI Admission Application Commencement | November 7, 2023 |
TAPMI Admission Application Close | January 31, 2024 |
TAPMI Admissions Final Selection First List Announcement | April 10, 2024 |
Commencement of MBA First Year Term I | June / July 2024 (Tentative) |
Check TAPMI Cutoff
MBA - Marketing Admission at TAPMI is based on various criteria. Group Discussion / Personal Interview weightage is 40% followed by Entrance Exam (35%). The rest depends on Academic Scores, Gender Diversity & Extra-curricular activities. Here are some of the Admission Stories from TAPMI Students to help you to prepare for MBA - Marketing Admission.
Admission Story | Work Experience | Entrance Exam Scores | Graduation Percentage |
---|---|---|---|
TAPMI Admission Story Sumit Saurabh | S T Fabricators - 30 months, Supervision of Mechanical Equipments | CAT (86.4) | 70.37% |
TAPMI Admission Story Kusum Nehrotra | Fresher | CMAT (92) | 66% |
TAPMI Admission Story Aishwarya Kiran Mangraj | Infosys - 4.2 Years | TAPMI (90) | 80% |
TAPMI Admission Story Mohd Yusuf | Collegedunia - 8 Months, Content Specialist | XAT (89.2) | 77% |
TAPMI Admission Story Rishi Yadav | Sales & Marketing Associate | CAT (86) | 78% |
TAPMI Admission Story Harshit Singh | Jaiveek Agro Biotech Pvt. Ltd - 3 Years, Assistant Projects & Business Development Associate | CAT (90) | 70% |
Read More: How to Prepare for MBA GD/PI?
TAPMI MBA - Marketing Admission is based on CAT / XAT / GMAT scores. Given below is the Expected Cutoff for MBA - Marketing batch 2023:
Tests | Expected 2023 Cutoff |
---|---|
CAT | 85 Percentile |
XAT | 85 Percentile |
GMAT | 630 |
Syllabus for MBA - Marketing Program is as follows:
Term | Course Name | Total Credits |
---|---|---|
Term 1 | Excel for Managers; Basics of Accounting; Basic Statistics; Business Statistics; Managerial Communication; Introduction to Case Method; Managerial Economics; Organizational Behaviour; Financial Accounting; Sustainability, Responsibility, Managerial Ethics (SRME); Marketing Management – 1; Viva Voce – 1 | 20 |
Term 2 | Operations Management; Business Communication and Presentations; Business and Impact Planning for Social Enterprises; Management Accounting; Macro Economics; Excel Skills for Business (C); Marketing Management – 2; Consumer Behaviour; Brand Management; Viva-Voce – II | 20 |
Term 3 | Marketing Research; Digital Transformation; Sales and Distribution Management; Advertising and Media; Strategic Management; Integrative Thinking Simulation; Financial Management; Society, Environment, Values & Attitudes – SEVA; Viva-voce III | 20 |
Term 4 | Super Specialization; Business to Business Marketing; Services Marketing; Ethical Issues in Sales and Marketing; Applied Learning Segment | 23 |
Term 5 | Super Specialization; Business Leadership; BrandScan; Human Resources Management; Applied Learning Segment | 15 |
Term 6 | Super Specialization; Legal Aspects of Business; International Marketing; MarkStrat; Applied Learning Segment | 14 |
There are Super-specialization Track and Applied Learning Segment in MBA - Marketing program, they are as follows:
Super-specialization Track:
Track | Course Name |
---|---|
Digital Marketing Management | Digital Branding, creative development and production; DM Agency: Account Planning & client servicing; Digital Media planning; Advanced SEO & SEM; Advanced Social Media Marketing (Facebook, Linked-In and YouTube); Website design, audit and analytics; Email Marketing; Remarketing and Lead qualification; E-Commerce Marketplace- Operations and sales; Content Management and Marketing; Online Reputation Management; Customer Analytics; Building an E-Commerce store; Sales Promotion in digital media; CRM in digital space; Affiliate Marketing |
Sales and Customer Service Management | Personal Selling and Sales Negotiation; Marketing of FMCG products; Customer Retention and Lifecycle Management; Call Center Management; E-Commerce Marketplace- Operations and sales; CRM tools and platform; Branded Retail Operations management; DSA channel Management; Sales Force Management; Sales Promotion management; IT Selling; Sales Presentation and Reports; Sales Analytics; Rural Marketing; Supply Chain Management |
Brand and Product Management | Integrated Branding; Account Planning & client servicing; Creative Development – Copy and Art; Pricing Strategy; Media planning: Integrating traditional and digital; New Product design and development and go to market strategy; Marketing of FMCG products; Customer Acquisition: Lead Management Program and process; Sales Promotion and trade marketing; E-Commerce -Customer acquisition and Analytics; Consumer Research methods for decision making (Advanced); Marketing Analytics; Capstone in Product Management; PR and Event management; Writing Research and product reports |
Applied Learning Segment (ALS)
Track | Course Name |
---|---|
Digital Marketing Management | Social Selling; Personal Branding or building a website; Fintech immersion; Digital Media planning Workshop |
Sales and Customer Service Management | Channel Management-Field Project; Emotional Intelligence workshop; Selling Financial services certification; Power BI and Tableau platform learning |
Brand and Product Management | Media and Production (or Fintech) - Field project; Packaging and Merchandising workshop; Fintech immersion course; Market research workshop |
Particulars | Fees for 1st Year | Fees for 2nd Year | Total Fees (In INR) |
---|---|---|---|
Tuition Fee | INR 8,25,000 | INR 8,25,000 | INR 16,50,000 |
Hostel Fee | |||
Alumni Lifetime Membership Fee | INR 20,000 | ||
Caution Deposit (Refundable) | INR 40,000 |
Admission Process of TAPMI consists of 3 different Selection Criteria. They are as follows:
Stage 1: Shortlisting
For Candidates who have Work Experience of less than 20 Months as on March 31, 2024.
Tests | Expected 2023 Cutoff |
---|---|
CAT | 85 Percentile |
XAT | 85 Percentile |
GMAT | 630 |
Graduation | 60% |
12th Exam | 60% |
10th Exam | 60% |
TAPMI follows Profile-based Shortlisting. Profile considered for Shortlisting consists of
Components | Weightage |
---|---|
Valid Entrance Exam Scores | 35% |
Score for Academic Performance (in X, XII, Undergraduate Degree) | 20% |
Group Discussion / Personal Interview | 40% |
Weightage for Gender Diversity and Extra-curricular Activities | 5% |
Total | 100% |
Check TAPMI Reviews
The application process for the MBA - Marketing Program is online at TAPMI. Candidates have to visit the Admission Portal through TAPMI's official website and Follow the steps:
Here’s a quick information about some Top Universities for you in comparison to TAPMI
College Name | TAPMI | Jaipuria | IMT Nagpur |
---|---|---|---|
Course Fees | INR 16 Lakhs - Total Fees | INR 11.75 Lakhs - Total Fees | INR 12.04 Lakhs - Total Fees |
Popular Electives | Digital Marketing Management, Sales & Customer Service Management, Brand & Product Management | Finance, Human Resources, Marketing, Strategy, Business Communications, Information System | Finance, Business Analytics & Information Technology, Operations Management |
Highest CTC | INR 23.4 LPA (PGDM Marketing) | INR 22 LPA | INR 20.14 LPA |
Average CTC | INR 14.8 LPA (PGDM Marketing) | INR 12.34 LPA | INR 10.81 LPA |
NIRF Ranking | 42 | 47 | - |
Accepted Entrance (Minimum Cut-off) | CAT (85), XAT (85) | CMAT (85), MAT (67) | CAT (85), XAT (80) |
Quick Links | TAPMI | Jaipuria | IMT Nagpur |
Read More: What are the average and highest packages offered in TAPMI?
TAPMI recently released its Placement Report for 2023. According to the report, TAPMI achieved 100% Placement for MBA - Marketing program. Reputed Recruiters who took part in the Placement Drive were MichaelPage, Airtel, MagicBricks, Oracle, Capgemini etc. Here are some details of MBA - Marketing Placements for batch 2023.
Eligible Students | 36 |
Total Number of Students Placed | 36 |
Highest Package | INR 23.4 LPA |
Average Package | INR 14.8 LPA |
Key Recruiters | MichaelPage, Airtel, MagicBricks, Oracle, Capgemini etc |
Check TAPMI News & Articles
TAPMI is one of the Top Management Institutes in India. TAPMI has been ranked by several Ranking Bodies. Here are some of the Top Rankings of TAPMI.
Ranking Body | Year | Rank |
---|---|---|
National Institutional Ranking Framework (NIRF) | 2023 | 42nd in Management Category |
Business Today (BT) - MDRA | 2021 | 4th in South Zone |
10th in India’s Best B-Schools | ||
21st in Overall | ||
Outlook - ICARE | 2021 | 5th in Private MBA Institutions |
4th in Standalone Institutions | ||
2nd in South Zone | ||
Economic Times | 2021 | 35th Overall |
37th in Finance | ||
28th in Human Resource (HR) |
Check TAPMI Ranking
Name | Achievements |
---|---|
Sushil J. Shah (Batch 2001-03) | Associate Director - Global Banking CCO, India, The Hongkong and Shanghai Banking Corporation Limited, India |
Priyanka Neogi (Batch 2001-03) | Vice President – National Product and Programme Head Privy League, Kotak Mahindra Bank |
Atul Mohan (Batch 2004-06) | Ex Vice President- Human Resource and Administration, BlueStone. |
Kajal Kiran (Batch 2001-03) | Consultant - Franklin Templeton Investments India |
Sundar Ramani | Managing Director and Head of International Markets - HSBC Private Bank, Singapore |
Name | Startup |
---|---|
Rahul Kamath (Batch 1996-98) | Owner - Bola Surendra Kamath And Sona |
Suyash Saboo (Batch 2010-12) | Owner - Saboo And Company |
Charudutt Sehgal (Batch 2016-18) | Co-Owner - Vayugati Warehousings |
Jaikishan Vador (Batch 2015-17) | Proprietor / Owner - Shakti Trades |
Deepti Jacob | Founder and Chief Counselor - Sitara Emotional Counselling Center |
Ques. What Specializations are offered to MBA - Marketing Program at TAPMI?
Ans. TAPMI offers 3 Super-specialization tracks for MBA - Marketing program, they are
Ques. How many Credits are there in the MBA - Marketing Program at TAPMI?
Ans. A total of 112 Credits are there in the MBA - Marketing Program. 1st. 2nd and 3rd Term have a credit of 20 each. While 4th term has 23 Credits, 5th and 6th term has 15 & 14 Credits respectively.
Ques. What was the Placement Statistics for MBA - Marketing program at TAPMI?
Ans. MBA - Marketing program recorded 100% Placement for Batch 2023. The Highest CTC stood at INR 23.4 LPA while the Average CTC remained at INR 14.8 LPA.
Ques. What is the total fee for the MBA - Marketing program at TAPMI?
Ans. The total fee for the MBA - Marketing program at TAPMI is INR 16 Lakhs.
Ques. How many seats are there at TAPMI for MBA - Marketing program?
Ans. A total of 60 seats are available for TAPMI’s MBA - Marketing program.
TAPMI | |
---|---|
Reviews Rating | - |
Cost To Study | Total Fees ₹1650000 (2 Years ) |
Ranking | # Ranked 21/272 by India Today Management Ranks |
Highest Salary | ₹2230000 |
Average Salary | ₹1460000 |
General Course Details | Duration - 2 Years Course Offered - Full Time Mode - Full Time Degree Type - On Campus Course Level - Post Graduation Course Credential - Degree |
Eligibility | Graduation with 50%+CAT/XAT |
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