BBA in Marketing : Course, Admission, Syllabus, Top Colleges, Jobs, Scope, Salary 2023

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BBA in Marketing is a 3-year undergraduate course which is offered by many reputed institutions throughout India. The course aims at teaching students the basic and the most important marketing skills to promote their product, company, and services. It teaches them business management skills and prepares them for the industry environment. To pursue this course, the students should have completed their XII from a recognized board.

The candidate needs an aggregate score ranging between 45%- 55% in 10+2. The eligibility can slightly differ depending upon the college the student seeks for. Admission to this program is offered on a merit basis and through the entrance examination.

See Also:

BBA Admission	BBA Syllabus

Some of the common entrance examinations required for admission to this course are NMAT, SET, SAT, etc. Top colleges offering BBA Marketing are Sharda University, ICFAI University, Flame University, etc. The fees range from INR 50,000 to INR 7,70,000. See: BBA Marketing Top Colleges

BBA Marketing has a good number of career opportunities. Candidates can work for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc. The top recruiters are SBI, TCS, Deutsche Bank, Capgemini, etc. The average salary ranges between INR 3,00,000 to INR 6, 00,000 per annum.

Table of Contents:

BBA MarketingCourse Details
About the course

2.1 Why Study

BBA MarketingAdmission Process

3.1 Eligibility

3.2 BBA MarketingAdmissions 2023

3.3 Entrance Exam

BBA MarketingSyllabus

4.1 Subjects

Top BBA MarketingColleges in India
Top BBA MarketingColleges Abroad
BBA MarketingJobs

7.1 Top Recruiters

BBA Marketing: Future Scope
BBA Marketing : FAQs

BBA Marketing Course Details

Course Type	Bachelor Program
Course Duration	3 Years
Course Examination Type	Semester-wise or Annual
Course Eligibility	10+2 exams from a recognized board
Course Admission process	Entrance Examination or Merit Based
Course Fee	INR 50,000 to INR 7,70,000
Course Average Salary	INR 3,00,000 to INR 6, 00,000 per annum
Top Recruiting Companies	SBI, Tata Consultancy Services, Deutsche Bank, Capegemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra
Job Position	Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst

About the BBA Marketing Course

BBA Marketing explores a wide range of business management concepts and market strategies.
It introduces students to marketing ideas and principles in order to prepare them for careers in the business and marketing sector.
The course is well-designed, it covers both conventional and contemporary methods of marketing and prepares students to cope with real-world challenges in the business.
Some of the popular specializations are special product marketing, search engine marketing, advanced social media marketing, interactive marketing, business economic programs, etc.
Candidates can explore a wide range of work areas for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc. Career opportunities and salary packages increase with expertise and skills.

Why Study BBA Marketing?

Pursuing BBA Marketing has ample opportunities as this program focuses on advanced marketing & business management and their implementation in the industry.
The course concentrates in the latest business management and marketing strategies, this will help the candidate to shine out in the market as well as career.
Marketing is a target-oriented field, thus candidates need to emphasize learning details of the business, art of creating customers, client handling by applying the ground business principles and market strategy.
Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management.
A candidate with bachelor degree in Marketing can expect a starting salary package of INR 3,00,000 to INR 6,00,000. The salary increases with experience and skills.

Also Check: Digital Marketing Courses

BBA Marketing: Admission Process

Admission to BBA Marketing is done through merit or entrance examinations. Some of the common entrance examinations, namely NMAT, SET, SAT, etc. determine admission to the program.
Some institutes also conduct their own entrance examination.
All information related to admission and entrance examination can be checked on the college's official websites.
Direct admissions are also offered by some universities, Christ University is among them.
Candidates with an average score of 45-55% or above in 10+2 are eligible for a BBA Marketing .
Entrance examinations are generally held in January, May, June.
The entrance exam is objective-based, which contains questions from Aptitude, Verbal Ability, and Writing Skills.

BBA Marketing: Eligibility

These minimal criteria must be met by students who seek to pursue BBA Marketing :

Completed 10+2 standard from a recognized board
Candidates must have an average score of 45% - 55% or above.

BBA Marketing: Admissions 2023

Admission to BBA Marketingis done through entrance examinations or merit. NMAT, SET, SAT, etc are a few of the entrance exams.

The steps for entrance-based admission are as follows:

Online Registration: As soon as students have registered for the entrance test, they will be issued a login id. Students must register for the entrance exam by entering their email address, mobile number, and password.
Application form Completion: Once login id is created, candidates must proceed with the online application form by providing personal and academic information.
Uploading of documents: After completing the application, candidates must upload the necessary documents such as a photograph, signature, id proof, and other supporting documents.
Application Fee: After uploading the required documents, candidates must pay the application fee via Credit Card, Debit Card, or Net Banking.
Download Application Form: Once the application fee has been paid, candidates must save and download the form for future reference.
Admit Card: Admit cards will be issued to eligible students based on the record of the details submitted by the students.
Entrance Examination: Exam dates will be announced by the admission authorities. In order to get admitted to the course, applicants must take and pass an admission exam.
Result Declaration: Results of the entrance examinations will be declared by the admission authorities. Candidates can check their score on the admission authorities' official website.
Counseling: After the result declaration, Selected candidates can apply for counseling procedures.
Enrollment: Admission to the course will be offered to those students who qualify.

BBA Marketing: Entrance Exams

Exam Name	Registration Date	Examination Date
NMAT	August 01- October 12, 2022	October 10 - December 19, 2022
SET	December 15, 2022– April 12, 2023	May 6, 2023 (Test 1 - 11:30 AM to 12:30 PM) May 14, 2023 (Test 2 - 11:30 AM to 12:30 PM)
SAT	All Year Round	All year Round

BBA Marketing Course Syllabus

Semester I	Semester II
Marketing Concepts	Marketing Segments
Principles of Sales Management	Marketing Ethics
Marketing Audits	Consumer Behaviour
Business Laws	Industrial marketing
Semester III	Semester IV
Brand Management	Economic Analysis
Business Communication	Soft skills
MS Excel	Organizational Behaviour
Human Resource Management	Sales and Distribution Management
Semester V	Semester VI
Fundamentals of Entrepreneurship	Business Laws
Marketing Management	Financial Management
Social Project/Rural Project	Semester End Viva-Voce
Current Business Affairs	Semester End Viva

See: BBA Marketing Syllabus

BBA Marketing: Top Colleges

Institute Name	Average Fees
Flame University	INR 7,70,000
Quantum University	INR 70,000
Assam Down Town University	INR 1,10,000
International School of Management Excellence	INR 1,95,000
IMS Unison University	INR 1,50,000
ICFAI University	INR 2,61,000
Global Business School and Research Centre	INR 78,000
Sharda University	INR 1,53,000
GLA Institute of Business Management	INR 80,000
Medi-Caps University	INR 75,000
Symbiosis International University	INR 2,90,000
Manipal University	INR 1,49,000
Shobhit University	INR 50,000

BBA Marketing: Top Colleges Abroad

Name of Institute	Average Fees
Massachusetts Institute of Technology	INR 1,66,00,000
New York University	INR 1,63,00,000
University of California	INR 1,33,00,000
Columbia University	INR 1,84,00,000
University of Pennsylvania	INR 76,00,000
National University of Singapore	INR 23,00,000
Bocconi University	INR 12,00,000
Hong Kong University of Science and Technology	INR 60,80,000
University of Warwick	INR 1,03,00,000
Erasmus University	INR 20,00,000

BBA Marketing: Job Profiles

The popular job profiles after completing BBA Marketingare given in the table below:

Job Profile	Average Salary
Executive Assistant	2,88,000 INR
Business Development Executive	3,00,000 INR
Account Manager	4,00,000 INR
Marketing Executive	6,28,000 INR
Brand Manager	5,00,000 INR

BBA Marketing: Top Recruiters

Public Sector	Private Sector
Bharat Heavy Electrical Limited [BHEL]	Tata Consultancy Services
Oil and Natural Gas Corporation	Capegemini
Mahanagar Telephone Nigam Limited	Amazon
Steel Authority of India Limited [SAIL]	Wipro Limited
SBI	Nestle
Gas Authority of India Limited [GAIL]	Deloitte

BBA Marketing: Future Scope

There are a good number of opportunities after completing a BBA Marketing . Students can expect a promising career in the business and marketing sector.
Candidates also have an option for higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management.
Candidates can work for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc.

BBA Marketing FAQs

Ques. Can I get direct admission to BBA Marketing?

Ans. Admission to this program is offered on merit basis and through entrance examination. Some of the common entrance examinations required for admission to this course are NMAT, SET, SAT, etc. Some institutes conduct their own entrance examination and admissions are offered depending upon the marks scored in these exams. Some institutes offer direct admission also,Christ University is among them. Candidates can check the official website of the institute they wish to get admission in.

Ques. Can I pursue BBA Marketing through distance education?

Ans. Yes, BBA Marketingis offered as a distance education program by some institute. The eligibility criteria for the distance program is the same as the regular BBA program.

Ques. How is the career in BBA Marketing? What are the job opportunities a student can get after completing the program?

Ans. There are a good number of opportunities after completing BBA Marketing. The most common job profiles for BBA graduates are:

Sales Manager
Advertising Executive
Marketing Executive
Market Research Analyst

Ques. Can I do higher education post completing BBA Marketing?

Ans. Yes, One can do higher education after completing BBA Marketing. He/ She can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Post graduate Diploma in Marketing Management.

Quest. How much expense can I expect in Bachelor ofBusiness Administration in Marketing?

Ans. The fee for BBA Marketinggenerally ranges from INR 50,000 to INR 7,70,000., depending upon the college one wishes to take admission in.

Ques. What is the eligibility criteria for admission in BBA Marketing?

Ans. These minimal criteria must be met by students who seek to pursue BBA Marketing :

Completed 10+2 standard from a recognized board.
Candidates must have an average score of 45% - 55% or above.

Ques. What is the most popular entrance examination for BBA Marketing?

Ans. Admission to BBA Marketingare done on the basis of merit and entrance examination. Some of the common entrance exam for admission to BBA Marketing are:

NMAT
SET
SAT

Ques. Is a BBA Marketing Worth it?

Ans. Yes, BBA Marketinghas ample career opportunities. The program is very popular and fruitful from a career perspective. Students can benefit from the course in the following ways:

The program is well-designed with in-depth knowledge about business management and marketing strategies, and It creates an abundance of career possibilities in the medical and health sector.
This course emphasizes on learning details of business, establishing a successful business by applying the ground business principles and market strategy.
Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Post graduate Diploma in Marketing Management.
Being in demand, the program will help in accomplishing good career opportunities, with a decent salary package ranging between INR 3,00,000 to INR 6,00,000.
Candidates can explore a wide range of work areas for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc. Career opportunities and salary packages increase with expertise and skills.

Ques. What is the curriculum for BBA Marketing?

Ans. The first four semesters include topics that are common to all BBA degrees. The final two semesters of this degree are entirely dedicated to marketing as a specialty. Marketing Concepts, Marketing Ethics, Business Laws, Industrial marketing, Economic Analysis and other topics are covered in this course.