BBA Marketing Syllabus, Subjects, Semester Wise, Year Wise, Entrance Exam Syllabus, Top Colleges

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Sounak Banerjee

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BBA Marketing syllabus deals in basic terms the different ways of marketing at the UG level.

BBA Marketing Syllabus is a 3 year course spread over 6 semesters. BBA Marketing Subjects include Principles & Practice of Management, Organisational Behaviour, Business Communication, Business Environment, Financial Accounting, Business Mathematics, Business Law, Environmental Management, Business Economics, Management Accounting etc

BBA Marketing Syllabus

Check out the Syllabus for BBA in Marketing in the table chart below divided semesters as well as years:

First Year Syllabus
Semester I Semester II
Principles & Practice of Management Organisational Behaviour
Business Communication Business Environment
Financial Accounting Business Mathematics
Business Law Environmental Management
Business Economics Management Accounting
Computer Application Profit Planning & Control
Second Year Syllabus
Semester III Semester IV
Production Methods Operations Research
Manpower Management Industrial Law
Marketing Concepts Office Management
Business Finance - I Sales & Distribution Management
Business Statistics Research Methodology
Computer Application Business Finance - II
Third Year Syllabus
Semester V Semester VI
Management Information System Corporate Planning & Strategic Management
Indian Economy International Marketing
Banking Law & Practice Marketing of Services
Advertising & Public Relations Financial Institutions and Markets
Human Resources Development Entrepreneurial Development
Summer Training Report Comprehensive viva-voce

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BBA Marketing Year Wise Syllabus

The following table enlists the year wise breakdown of the latest Syllabus of the BBA Marketing course.

BBA Marketing Syllabus First Year

Principles & Practice of Management Organisational Behaviour
Business Communication Business Environment
Financial Accounting Business Mathematics
Business Law Environmental Management
Business Economics Management Accounting
Computer Application Profit Planning & Control

BBA Marketing Syllabus Second Year 

Production Methods Operations Research
Manpower Management Industrial Law
Marketing Concepts Office Management
Business Finance - I Sales & Distribution Management
Business Statistics Research Methodology
Computer Application Business Finance - II

BBA Marketing Syllabus Third Year

Management Information System Corporate Planning & Strategic Management
Indian Economy International Marketing
Banking Law & Practice Marketing of Services
Advertising & Public Relations Financial Institutions and Markets
Human Resources Development Entrepreneurial Development
Summer Training Report Comprehensive viva-voce

BBA Marketing Syllabus Semester Wise

Check out the detailed semesters Wise breakdown of BBA Marketing Syllabus in the sections below: 

BBA Marketing Syllabus First Semester

Principles & Practice of Management Business Law
Business Communication Business Economics
Financial Accounting Computer Application

BBA Marketing Syllabus Second Semester

Organisational Behaviour Environmental Management
Business Environment Management Accounting
Business Mathematics Profit Planning & Control

BBA Marketing Syllabus Third Semester

Production Methods Business Finance - I
Manpower Management Business Statistics
Marketing Concepts Computer Application

BBA Marketing Syllabus Fourth Semester

Operations Research Sales & Distribution Management
Industrial Law Research Methodology
Office Management Business Finance - II

BBA Marketing Syllabus Fifth Semester

Management Information System Advertising & Public Relations
Indian Economy Human Resources Development
Banking Law & Practice Summer Training Report

BBA Marketing Syllabus Sixth Semester

Corporate Planning & Strategic Management Financial Institutions and Markets
International Marketing Entrepreneurial Development
Marketing of Services Comprehensive viva-voce

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BBA Marketing Subjects

BBA Marketing Syllabus is composed of various core subjects as well as Elective subjects which candidates can choose during BBA Marketing. The list of total core and elective subjects of BBA Marketing Syllabus are given below: 

BBA Marketing Core Subjects BBA Marketing Elective Subjects
Business Ethics, Values and Governance Principles of Management
Computer-Aided Management Introduction to Operations Research
International Business Business Mathematics & Statistics
Production and Materials Management Industry Relations.
Marketing Research Business Economics
E-Commerce Fundamentals Marketing Management
Market Research Financial & Management Accounting
Distribution Management & Logistics Production & Material Management
Retail Marketing Personnel Management
Research Methodology -
Business Communication -
Fundamentals of Information Technology -
Services Marketing -
Retail Marketing -
Managerial Economics -
Coast and Management Accounting -
Business Communication -
Principles of Management -
Marketing Management -
Business Regulatory Framework -

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BBA Entrance Exam Syllabus

For getting admission into the top BBA Marketing colleges in India, candidates may require to qualify entrance exams conducted at the National, State or University level. The following table enlists the subjects and their syllabus in the DU JAT entrance test:

Subjects Name Subject Syllabus
Business and General Awareness Business and Economy
Brands
Logos
International bodies/ News
Literature and Media
Personalities
Science and Technology
Sports and Movies
Awards and honors
Taglines
Company / Business Entities
Days and Dates
Government and Politics
Trade/ Business Terminologies
Personalities
Books and Authors
Arts and Music
Indian History and World History
Reasoning and Analytical Ability Arrangements
Groups and Conditioning
Logical Series
Coding and Decoding
Symbol Based Logic
Family Tree and Direction
Arrangements: Linear, Circular, Matrix
Selection criteria
Sequential O/ P Tracing
Analogies and Odd one out
Logical Puzzles
Calendar
General English Idioms and Phrases
Antonyms and Synonyms
Tenses, Modifiers and Parallelism
Reading comprehension
Foreign Words noun and Pronoun Errors
Preposition and Conjunction
Subject Verb Agreement
Etymology and roots
Analogies
Inference based passages syllogisms
Logical Consistency
Deductive Reasoning
Quantitative Ability Profit and Loss
Algebraic Formulae
Linear and Quadratic Equation
Circles and Mensuration
Permutations and Combinations
Numbers
Averages and percentages
Roots, Indices, Surds
Simple and Compound Interest
Integration and Differentiation
Ratio and Proportion
Partnership
Time, Speed and Distance
Probability
Determinants
Vectors
Geometry: Lines, Angles and Triangles,
Polygons
Work related Problems
Pipes and Cisterns

BBA Marketing: FAQs

Ques. What is a BBA in marketing?

Ans. BBA Marketing or Bachelor of Business Administration (BBA) in Marketing is a 3-years UG course that deals with the study of sales, marketing, retail, marketing research and other management subjects related to marketing. 

Ques. Is BBA good for marketing?

Ans. Yes, BBA is good for Marketing. BBA Marketing not only offers knowledge about Marketing and its concepts but also develops and refine certain necessary skills related to Marketing and Advertising to develop a good career in the field. 

Ques. What subjects are there in BBA marketing?

Ans. Managerial Economics, Research Methodology, Business Communication, Retail Marketing are some of the important and core subjects of BBA Marketing.

Ques. What is BBA marketing salary?

Ans. Graduates after completing BBA Marketing can expect to earn between INR 2 - 5 LPA at their entry level. After gaining a few years of experience one can earn more than around INR 7 - 13 LPA or even more.

Ques. Is maths compulsory for BBA in marketing?

Ans. No, Maths is not compulsory for BBA in Marketing. Candidates can do BBA without Maths but one must have basic knowledge about the various concepts of Mathematics necessary for calculations, etc.

Ques. Which BBA specialization is best in world?

Ans. BBA in Aviation is considered as the best BBA specialization in the world which is followed by BBA Supply Chain Management, BBA Finance and BBA Marketing in terms of job, scope and salary. 

Ques. Where can I work with a BBA in marketing?

Ans. After completing a BBA in Marketing, candidates can work at various high profile jobs such as Marketing Manager, Account Manager, Market Research Analyst, etc. in the top notch companies around the world. 

Ques. What is the highest paying marketing job?

Ans. Corporate Communications Director, Market Research Director/ Analyst, Director in Digital Marketing are some of the highest paying Marketing jobs.

Ques. Which country is best for marketing jobs?

Ans. For Marketing related jobs Saudi Arabia is the best country followed by Japan, Qatar, China, Australia, etc.

Ques. How do you become a marketing manager?

Ans. To become a professional Marketing Manager one should have completed their graduation in any relevant discipline and obtain certain crucial skills required to work professionally as a Marketing Manager. 

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