BBM Marketing Management is a 3-year full-time undergraduate course which focuses on Market research and analysis, product creation, pricing, advertising and selling and distribution.
The eligibility for BBA Marketing Management is similar to that of the general BBA course. One needs to secure a minimum score of 50% in 10+2 from a recognized school.
Admissions in Top BBM Marketing Management Colleges are done through entrance examinations such as SET 2022, AIMA UGAT, IPU CET 2022 and many more. The average fee for the BBM in Marketing management is INR 3,000 Rs. to 6.70 Lakh.
2.1 Why Study?
2.2 Who Should do?
3.1 Eligibility
3.2 Admissions 2022
3.3 Entrance Exams
5.1 Top Colleges
BBM Marketing Management Quick Facts
- BBM stands for Bachelors in Business Management
- The average fee for the BBM in Marketing management is 3,000 Rs. to 6.70 Lakh (INR).
- The admission to BBM in Marketing Management is done on the basis of the entrance exam conducted by the college which is followed by an interview (depending on the college) and counseling.
- The top colleges for BBM in Marketing Management are Pune University, Christ University, Narsee Monjee Institute of Management Studies, SRM University, Lovely Professional University, KIIT School of Management, ICFAI Business School, etc.
- The top entrance exams for BBM in Marketing Management are SET, AIMA UGAT, IPU CET, NMIMS NPAT, etc.
- BBM in Marketing Management is a 3-year full-time course that needs to be done in regular mode.
- The syllabus for BBA in Marketing Management includes subjects such as Indian Business Environment, Cost Accounting, Business Accounting, Business Analyst, Business Ethics, Business Law, Managerial Accounting, Business taxation, etc.
- After completing this, course candidates can get jobs in various profiles. These are Marketing Executive, Brand Manager, Sales Manager, Market Research Analyst, Advertising Manager, Marketing Communication Manager, etc. Also Check: Digital Marketing Courses
- Top Recruiters for BBM in Marketing Management course are Finance & Insurance Sector, Export Companies, Colleges/Universities, Retailing Companies, Publishing Houses, Banks, etc.
- The average starting salary after completing this course will be between 2.47 lakhs to 9.14 lakhs. This will vary from company to company and the position in which you are hired by the company.
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After completing this course, candidates can do various master's courses like MBA, CFA, etc. These will be beneficial for their career.
All About BBM Marketing Management
BBM (Marketing Management) or Bachelor of Business Management in Marketing is a Business Management course for undergraduates. The student will concentrate more on concepts and fields such as promotions, advertising, research, and sales as part of the marketing specialization. The complete degree program is divided into six semesters, the first four of which are common to all BBM degrees and the latter two of which concentrate on particular themes and topics in the Marketing profession.
Why BBM in Marketing Management?
- One of the best things about learning BBM Marketing management is that it allows you to expand your horizons in terms of business development. It is simple to develop the ability to adapt to any market scenario. They are absorbed in the industry in this way, and the tangent of their growth often appears to be upward.
- BBM Marketing Management contributes to the expansion of the number of people who can enter and operate in any industry at the managerial level, hence expanding the scope of business management and the opportunities that come with it.
- One of the advantages of studying BBM Marketing Management is that it is not restricted to a single industry, and its teachings may be applied to a wide range of situations. The Marketing Manager has a very diverse job description, which allows for a lot of professional advancement.
Who should do BBM in Marketing Management?
Candidates for the course should have the following abilities:
- Attributes of leadership
- Ability to work as part of a team
- Patience when dealing with customers
- To deal with difficult situations, you'll need tact.
- Ability to come up with new concepts
- To maintain the company's marketing skills in step with global advancements, social awareness is required.
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Have a good knowledge of computers.
BBM Marketing Management Admission Process
Admission to BBM in Marketing Management is done on the basis of marks obtained in the entrance test. Some of the colleges may conduct interviews after the result of the entrance test. This is followed by counseling.
Eligibility
Below are the eligibility criteria that a candidate must fulfill in order to be eligible for admission in BBM in Marketing Management:
- Completed 10+2 schooling from a recognized educational board, ideally in the Commerce stream.
- Commerce should be one of the primary subjects of study at the 10+2 level.
-
At the 10+2 level, a minimum aggregate score of 50% (45% for SC/ST/OBC candidates) is required.
BBA in Marketing Management Admission 2022
- Admission to BBM in Marketing Management is done on the basis of marks obtained in the entrance exam which is followed by an interview (depends on the college) and counseling.
- Some colleges do take direct admission to this course on the basis of marks obtained in class 12th like Pune University, Christ University, etc.
- The entrance exam is basically an objective type.
- Various universities/colleges conduct their own entrance exam for admission.
-
So, in order to take admission, a candidate has to give these entrance exams to advance to the next rounds. Some colleges will take interviews which are followed by counseling.
How to Apply?
Candidates who wish to apply to a college or university that offers merit-based admission, such as Pune University, Christ University, and others, should go to the institute's website and fill out the online application form, or go to the college and fill out the form in person.
That college, that takes admission on the entrance has to fill them form in the following steps:
- Fill out the entire registration form after carefully reading everything.
- To be considered for a place at a prestigious BBM college or university, you must achieve a better score on the BBM entrance exams.
- Register for the final admission phase, which is the personal interview round, after you've been shortlisted.
- For the Personal Interview round, fill in the needed information.
-
Pay the course fees when you've been accepted.
BBM in Marketing Management Entrance Exams
Some of the Entrance exams are as follows:
AIMA UGAT 2022:
- The All India Management Association Undergraduate Aptitude Test, or AIMA UGAT, is a national entrance exam.
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Students must have received a minimum of 50 percent in their higher secondary exams (10+2 or equivalent). Candidates must be 17 years old or older.
SET 2022:
- The Symbiosis Entrance Test is a university entrance examination. The SET exam is used to get admission to undergraduate programs in management, law, engineering, economics, mass communication, computer science, and liberal arts.
-
Aspirants must have passed their 10+2 exams in relevant subjects with a minimum of 45 percent for general candidates and 40 percent for SC/ST candidates from a recognized Board of Education.
NMIMS NPAT 2022:
- NPAT is a national-level selection entrance exam for hopefuls seeking admission to Narsee Monjee Institute of Management Studies' Undergraduate and Integrated Degree Programs (NMIMS).
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Students from CBSE and ICSE should include their 10th /10+2 or comparable aggregate marks for all courses taken in 10+2 in their online registration / E-admission form (if applicable) (not best of Four, Five, Six or seven).
IPU CET 2022:
- Indraprastha University Common Entrance Test (IPU CET) stands for Indraprastha University Common Entrance Test.
- IPU CET is a university-level online entrance exam for admission to various Undergraduate and Postgraduate Engineering, Dental, Medicine, Law, and Management programs.
- Candidates must have completed class 10+2 or an equivalent exam with a minimum of 50%.
- Candidates must also be proficient in English and Mathematics/Computer Science.
Important Dates 2022
| Entrance Exam Name | Application End Date | Date of the Exam | Date of Result |
|---|---|---|---|
| AIMA UGAT 2022 | To be announced | To be announced | To be announced |
| SET 2022 | To be announced | To be announced | To be announced |
| NMIMS NPAT 2022 | To be announced | To be announced | To be announced |
| IPU CET 2022 | To be announced | To be announced | To be announced |
BBM in Marketing Management Entrance Exams Preparation Tips
- Learn about the respective entrance exam format and scoring system.
- Obtain the syllabus for the course for which you have applied.
- To help you prepare for the entrance exam, get all of the necessary study materials.
- Make a daily, weekly, and monthly schedule for how much content you'll cover each day.
- Solve as many question papers as possible, including sample papers, and take mock examinations to determine your strengths and weaknesses.
BBM in Marketing Management Syllabus
A semester-wise breakup of the course’s syllabus is tabulated here:
| Semester 1 | Semester 2 |
|---|---|
| Indian Business Environment | Cost Accounting |
| Communication Skills and Personality Development | Elements of HRM |
| Micro Economic Analysis | Macro-economic Analysis |
| Business Accounting | Principles of Marketing |
| Principles and Practice of Management | Business Analysis |
| Principles and Practice of Management | IT in Business Operations |
| Business Mathematics | - |
| Semester 3 | Semester 4 |
| International Business Environment | Supply Chain and Logistics Management |
| Product and Operations Management | Foreign Exchange Operations |
| International Economics | International Business in Service Sector |
| International Marketing | International Agri-business |
| Management Accounting | Business Taxation |
| E Commerce | Business Exposure |
| Semester 5 | Semester 6 |
| Business Ethics | Export Import procedure |
| Business Law | International Business Law |
| International Relations | Study of Global Economics |
| International Banking and Finance | International Project Management |
| Business Reporting and Analysis | Foreign Language Paper II |
| Foreign Language Paper I | Project |
BBM Marketing Management Distance Education
Distance BBM Marketing Management is a lucrative career option for individuals who are unable to pursue a full-time program. This can be due to various circumstances like monetary issues or work schedules etc. Distance BBM Marketing Management is a flexible and affordable option for working individuals and candidates who cannot attend the classes regularly.
- Distance BBM Marketing Management Course imparts the ability to develop many skills such as leadership skills, management skills, marketing skills or develop networks to the candidates.
- Distance Learning BBM Marketing Management is of low cost compared to a full time course which tends to the needs of the individual.
- Distance PGDM has good value when done from a reputed college such as NMIMs or Symbiosis. IGNOU also provides Distance PGDM, which is accepted across India.
Top BBM Marketing Distance Education Colleges
| College Name | Average Fees(INR) |
|---|---|
| Jamia Millia Islamia | 39,300 |
| Kurukshetra University | 57,700 |
| Indira Gandhi National Open University | 27,000 |
| Osmania University | 6,250 |
| Sikkim Manipal University | - |
| University of Jammu | - |
BBM Marketing Management Colleges in India
| College Name | Average Annual Fees (INR) |
|---|---|
| Pune University | 57,000 |
| KIIT School of Management | 2,63,000 |
| Patna Women’s College | 20,000 |
| Galgotias University School of Business | 87,000 |
| MITSOM College | 67,500 |
| Arihant Group of Institutes | 19,000 |
| Patna College | 20,000 |
| Lovely Professional University | 99,000 |
| Manav Rachna International University | 1,54,000 |
| SRM University | 86,667 |
| Flame University | 5,13,000 |
| GIBS Business School | 83,333 |
| AIMS Institutes | 58,000 |
| New Delhi Institute of Management | 73,300 |
| ICFAI Business School | 1,90,000 |
| Madras Christian College | 27,919 |
| Shaheed Sukhdev College of Business Studies | 3,377 |
| Narsee Monjee Institute of Management Studies | 6,71,000 |
| Christ University | 1,42,000 |
| Kristu Jayanti College | 50,000 |
BBM Marketing Management College Comparison
The course comparison between NMIMS University and LPU University has been tabulated below.
| Mode of Comparison | Narsee Monjee Institute of Management Studies | Lovely Professional University |
|---|---|---|
| Rank | 10 | 22 |
| Highest Package | INR 38 LPA | INR 42 LPA |
| Course Fees (First Year Fees) | INR 6,71,000 (Total course fees) | INR 99,000 |
| Average Package | INR 18 LPA | INR 6 – 7 LPA |
BBM Marketing Management Top Colleges Abroad
| QS Ranking or other Ranking | College Name | Average Fees (INR) |
|---|---|---|
| - | University of Sunderland | 16,90,000 |
| 51 | The University of British Columbia | 43,60,000 |
| 5416 | Humber college | 20,30,000 |
| 801 | Teesside University | 14,10,000 |
| 11 | National University Singapore | 23,10,000 |
BBM Marketing Management Scope
BBM Marketing Management graduates are required by any firm in order to build effective marketing and promotion strategies for the company's growth. Some can go for higher studies as well.
MBA Marketing: MBA Marketing is a 2 year PG course focusing on teaching marketing aspirants the art of understanding shopper’s conduct through MBA Marketing syllabus that provide insights about marketing tactics, consumer behavior. The course enables you to get insights into brand management tricks, marketing tactics, leadership skills, and consumer behavior. It covers subjects like advertising, branding, market research, advertising globally, and on the web, among numerous different themes.
Online Certification Courses After BBM Marketing Management
| Course Name | Provider Name | Average Fees(INR) |
|---|---|---|
| The Complete Digital Marketing course | Udemy | 8,640 |
| Complete SEO training | Udemy | 8,640 |
| Social Media Marketing Mastery | Udemy | 8,640 |
| Business Branding: the complete course | Udemy | 8,640 |
| Marketing Analytics | Udemy | 2,880 |
| Digital Marketing | Coursera | 5,778 |
| SEO | Coursera | 3,584 |
| Marketing Analytics | Coursera | 4,315 |
| Introduction to Software Product Management | Coursera | 3,584 |
| Brand Management | Coursera | 2,121 |
BBM Marketing Management Jobs
Tabulated below are the job profiles and their salary after the completion of BBM Marketing Management.
| Job Profile | Job Description | Salary (Average) |
|---|---|---|
| Marketing executive | Marketing executives use coordinated marketing strategies to increase profit and promote businesses and services. | 21,500 |
| Brand manager | Brand managers are in charge of creating brand strategies, supporting brand growth and extension, implementing brand plans, and driving volume and profitability using a range of data. In essence, brand managers are concerned with attaining immediate and long-term brand business objectives. | 14,09,288 |
| Sales Manager | By successfully managing the sales staff, you may achieve growth and hit sales targets. Creating and implementing a comprehensive sales plan to grow the company's customer base and assure its continued success. Recruiting, creating goals, coaching, and reviewing sales agents' performance. | 6,65,000 |
| Market Research Analyst | Market research analysts are marketing experts who assist companies in determining their market position so that they may effectively sell their products and services. They investigate competitors and their marketing strategies, as well as study and collect customer data. | 4,47,000 |
| Advertising Manager | Advertising managers assist advertising departments in conducting research and developing successful advertising and outreach programs. This position necessitates the creation of smart campaigns to aid in the growth of sales as well as brand awareness and interest. Advertising managers play a significant part in shaping how potential clients and customers see a business, and they may be required to reach out to various sources and outlets via guest postings, social media, and press releases. | 4,88,730 |
| Marketing communication Manager | This position is responsible for developing, coordinating, and implementing marketing strategies to increase market share. To gain market share, you must raise brand awareness and brand familiarity. | 6,00,000 |
BBM Marketing Management FAQs
Ques: What is the eligibility criteria for BBM in Marketing Management?
Ans: Below are the eligibility criteria that must be fulfilled by the candidates in order to get admission in any college for BBM in Marketing Management:
- Completed 10+2 schooling from a recognized educational board, ideally in the Commerce stream.
- Commerce should be one of the primary subjects of study at the 10+2 level.
- At the 10+2 level, a minimum aggregate score of 50% (45% for SC/ST/OBC candidates) is required.
Ques: What are some of the best colleges for pursuing BBM in Marketing Management?
Ans: Some of the top colleges for BBM in Marketing Management is given below:
- Pune University
- KIIT School of Management
- Lovely Professional University
- SRM University
- Christ University
- Madras Christian College
- Narsee Monjee Institute of Management Studies
Ques: How should I study my BBM in Marketing Management?
Ans: Candidates who wish to apply to a college or university that offers merit-based admission, such as Pune University, Christ University, and others, should go to the institute's website and fill out the online application form, or go to the college and fill out the form in person.
That college, that takes admission on the entrance has to fill them form in the following steps:
- Fill out the entire registration form after carefully reading everything.
- To be considered for a place at a prestigious BBM college or university, you must achieve a better score on the BBM entrance exams.
- Register for the final admission phase, which is the personal interview round, after you've been shortlisted.
- For the Personal Interview round, fill in the needed information.
- Pay the course fees when you've been accepted.
Ques: What are the fees for BBM in Marketing Management?
Ans: Fees vary from college to college. Also, students may get some scholarships on the basis of marks in entrance exams. Different category students have different fees. On average, fees for BBM in Marketing Management is around 80000 Rs. (for 1st year)
Ques: What is the average salary of a Marketing Manager in the USA?
Ans: The average salary of a Marketing manager in the USA is 66597 $ per year which is approximately 50 lakh INR.
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