MBA (Master of Business Administration) MBA Event Management Subjects, Syllabus and Books

What is the MBA Event Management Syllabus?

MBA Event Management syllabus involves subjects related to Principles of Event Management, Event Planning, Event Marketing Campaign, Event Risk Management, etc. However, apart from this, students will have to study the MBA core subjects like Marketing Management, Organization behavior, Financial Accounting, etc in the 2 years duration of the course

Apart from traditional classroom teachings, students go through various Event Workshops, Event Practical, Projects, Industry Facilitated Guest Lectures, Communication and Grooming Sessions as a major part of the course curriculum.

Students need to do at least one to two internships while pursuing MBA Event Management, as it gives industry training other than the theoretical approach of study. However, the internships are usually performed under top event management companies where individuals are taught arranging, managing and promoting various types of events like corporate, social, etc.

Check: Top MBA Event Management Colleges in India

What are the MBA Event Management Subjects?

Following is the list of core subjects taught in every MBA course. These subjects are common in most of the universities.

Topics Covered	Description
Economics & Management Decisions	Learn the techniques used in economics and apply them to make profitable decisions.
Qualitative technique	Understanding the qualitative techniques and its concepts to deliver the quality service.
Business communication and negotiation skills	Learn how to interact with customers and general guests, ability to convince them with good communication skills.
Organization behavior	Identifying various behavioral issues at the workplace in any organization.
Marketing Management	Learn about marketing techniques to promote the business and increase the revenue.
Management Information Systems	Learn how management prepares important information and cascades to the whole team members.
Financial Accounting	Core financial accounting and its fundamentals to prepare financial statements of event organization.
Research Methodology and Applied Statistics	Learn how to use statistical techniques to make large database information.
Human Resource Management	Management of all the employees that are involved in an event organized.

Following is the list of electives from which candidate will have to choose any in the last two semesters-

Subjects	Description
Consumer Behavior and Brand Management	Understanding the behavior of consumers and their preferences along with managing brand and goodwill by servicing the customers at best level.
Event Planning	Understanding the planning process of an event and following them without any failure.
Principles of Event Management	Understanding the basic Principles of event management system.
Event Marketing Campaign	Advertising, sales and promotion of an event by applying different methods and using different modes of marketing.
Event Production and Logistics	Transportation system while organizing an event.
Budgeting and Costing of Events	Preparation of different budgets and costing reports related to events.
Event Management (Corporate & Social)	Management of an event at corporate and as well as social level.
Internship	Industrial training to get live experience
Cross Cultural Management	Understanding the different cultures across the nation and managing them as per locations and regions.
Public Relations	Learn how to create and manage public relations to get a successful event.
Event Risk Management	Learn how much percentage of risk can be taken while organizing an event.

How Assessed in MBA Event Management?

Throughout the duration of the course, candidates need to submit project reports 3 to 4 times on the given subjects by the universities, as well as on the internships done. Further, the project reports carries a weightage of 50% and the rest is given on the viva- voce.

For each written paper carrying 100 marks, a weightage of 80% will be given on theoretical performances and 20 marks will be for internal assessment for the sessional work.

Read More: MBA Event Management Admission

MBA Event Management Books

Tabulated below are some of the highly recommended MBA Event Management books.

Name of the Books	Name of the Author
.Event management, an integrated & practical approach	Razaq Raj, Paul Walters & Tahir Rashid
Event management, a professional approach	Ashutosh Chaturvedi
Start And Run Event planning business	Cindy lemaire Mardi foster-walker
Business communication	Rai, S.m. & Urmila
.Successful Event Management	Anton Shone & Bryn Parry
Business communication	Sinha, k.k.
Event Management	Lynn Van Der Wagen & Brenda R Carlos. Amarchand D
Successful Event Management	Anton Shone & Bryn Parry
Business Environment	Francis Cherunilam
Indian Economy”	Ray S. K.
. Event Planning Ethics and Etiquette	John Wiley & Son
Start Your Own Event Planning Business	Cheryl Kimball
The Complete Guide to Successful Event Planning	Shennon Kilkenny
Event Marketing	C.A. Preston
Event Entertainment and Production	Mark Sonder, CSEP

MBA Event Management : FAQs

Ques. What are the core subjects in the MBA Event Management syllabus?

Ans. Some of the core MBA Event Management subjects are Marketing Management, Organization behavior, Financial Accounting,Human Resource Management etc

Ques. What are the electives offered in the MBA Event Management syllabus?

Ans.Some of the popular MBA Event Management electives are Event Planning, Principles of Event Management, Event Marketing Campaign, Event Production and Logistics, Budgeting and Costing of Events, Event Management, Event Risk Management etc

Ques.What is the assessment procedure in MBA Event Management curriculum?

Ans. Students are assessed on the basis of their submitted projects reports, viva, semester exams and regular internals.

Ques. Are submitting Project Reports mandatory while pursuing MBA Event Management?

Ans. Yes, submitting Project Reports are compulsory while pursuing MBA Event Management.

Ques. What are the methods in which an MBA Event Management course is delivered ?

Ans.Event Workshops, Event Practical, Projects, Industry Facilitated Guest Lectures, Communication and Grooming Sessions are some of the methods of MBA Event Management course delivery.

Ques. Are the internships done during MBA Event Management paid in nature?

Ans. Yes, the internship done while pursuing MBA Event Management is paid in nature.

Ques. What are the types of events students are taught about in the MBA Event Management syllabus?

Ans. Students are taught and delivered knowledge on Social Events, Educational Events, Corporate Events, Exhibition & Fairs, Entertainment Events, Marketing & Promotions, etc

SAGE University

Indore, Madhya Pradesh

MBA/PGDM(2 Yrs)5.1

₹ 90 K first year fees

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MBA (Master of Business Administration) MBA Event Management Subjects, Syllabus and Books

What is the MBA Event Management Syllabus?

What are the MBA Event Management Subjects?

How Assessed in MBA Event Management?

MBA Event Management Books

MBA Event Management : FAQs

Comments

Master of Business Administration [MBA] (Corporate)

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Master of Business Administration [MBA] (Event Management) Colleges IN INDIA

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SAGE University

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