MBA Digital Marketing: Colleges, Syllabus, Eligibility, Online, Scope, Salary, Jobs in India 2023

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Sounak Banerjee

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MBA Digital Marketing is a 2-year specialized course that imparts knowledge on online branding and marketing of products on a local and global scale through digital platforms.

Also Check: MBA in Marketing

LinkedIn lists Digital Marketing in the top 10 trending jobs in India, with an average salary of INR 14,69,000 annually. MBA in Digital Marketing is one of the most popular Digital Marketing Courses in India. Amity University, Great Lakes is among the top digital marketing colleges in India. The average annual MBA digital marketing fees across the Top MBA Digital Marketing Colleges range from INR 3,00,000 to INR 20,00,000. Indian Institute of Digital Education (IIDE) is one of the most popular digital marketing institutes in Mumbai. 

MBA digital marketing syllabus includes subjects such as internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-commerce, etc. After completing the course, candidates are offered jobs in Media, MNCs, and top digital marketing companies from around the world. Check MBA Full Form

MBA Digital Marketing Course Details

  • MBA in Digital Marketing is a two-year postgraduate program that focuses on using digital or electronic media to promote and advertise items, services, or a brand. 
  • It's a new-edge course that draws on classic marketing principles in order to import and apply them to the digital realm. 
  • The average MBA Digital Marketing fees range between INR 3 - 20 lakhs depending on the college.
  • MBA Digital Marketing admissions are decided on the basis of MBA entrance exams administered at the national or university level.
  • CATMATXATSNAP, CMAT are the most popular MBA entrance exams in India.
  • The types of MBA Digital Marketing programs in India include a regular MBA in Digital Marketing, a distance MBA in Digital Marketing, online MBA in Digital Marketing, and executive MBA in Digital Marketing.
  • MBA Digital Marketing jobs are available in both the private and public sectors.
  • Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities.
  • An MBA Digital Marketer’s average starting salary might range from INR 5 to INR 6 LPA.

See Also:

About MBA Digital Marketing

MBA Digital Marketing is a specialist course for students interested in learning about the various components of the digital marketing field. It is concerned with the growth of various brands or items via various digital media platforms. This two-year program is regarded as one of the most sought-after MBA degrees in terms of personal and professional development. The MBA Digital Marketing program prepares students for a career in the field of technology and advancements.

Why Study MBA Digital Marketing?

  • MBA in Digital Marketing program gives students the skills and information they need to develop successful digital marketing strategies. 
  • The MBA Syllabus is interesting since it not only develops a student's creative capabilities but also equips them with the technical knowledge of digital platforms to effectively target customers and sell a company's products and services.
  • A candidate who has completed his/her post-graduation in MBA Digital Marketing program would most likely be employed in roles such as Market Research Analyst, Brand Manager, Sales Manager, Public Relations Manager, and so on. Check: MBA Placements
  • If you're looking for a field with a lot of variety and novelty, digital marketing is the way you should go for. CheckWhy MBA
  • Students can establish their own business with the right industry knowledge and concepts, with an MBA Digital Marketing degree. There is no other course that assists students in starting their own business. Check: MBA Entrepreneurship 
Why Study MBA Digital Marketing?

Who Should Study MBA Digital Marketing?

  • Digital marketing requires a unique blend of creativity and technical expertise. So, those who have an interest in the technical field, marketing, and have some level of creativity in them, then they should study MBA in digital marketing. CheckMBA Eligibility
  • MBA Digital Marketing programs promise a high salary for individuals who desire to pursue a career in digital marketing. Check: MBA Salary
  • A Master of Business Administration in Digital Marketing is a good option for people with strong leadership skills. CheckMBA Skills
  • MBA in Digital Marketing can be completed part-time or MBA online mode by almost any student or working professional. As a result, students or professionals with limited time and resources can make use of the training. 
  • It gives pupils a fantastic opportunity to change careers into something that interests them. CheckMBA Distance
  • Pursuing this program, they are always going to learn new stuff and master new techniques. 

When to Study MBA Digital Marketing?

The best timing to pursue an MBA is determined by the individual.

  • You can do an MBA in Digital Marketing just after graduation but you can’t demonstrate the true value of MBA Digital Marketing if you haven’t little work experience. A few years of professional experience is required before enrolling in the MBA Digital Marketing program because it will assist you in obtaining the desired pay after graduation. Check: MBA with or without Experience
  • Students must be financially prepared. Many students are unable to afford an MBA and drop out in the middle.

Types of MBA Digital Marketing

With the rising demand for MBA Digital Marketing degrees, universities across India have begun to provide several types of MBA Digital Marketing degrees to students. Students can also take One year MBA Digital Marketing, Full-Time MBA Digital Marketing, Part-Time MBA Digital Marketing, and Online MBA Digital Marketing. Individuals who are working can pursue an Executive MBA in Digital Marketing, a Distance in MBA Digital Marketing among other options. Students can also take an Online MBA in Digital Marketing program apart from regular MBA in Digital Marketing.

See AlsoMBA Types

  • MBA in Digital Marketing Full Time: Full-Time MBA in Digital Marketing is a two-year full-time commitment course. It is a regular course that might not be viable for working professionals. A full-time MBA Digital Marketing course fees range from INR 4 Lakhs - 6 Lakhs depending on the college. MBA Entrance exams are used to determine who gets into the MBA in the digital marketing program.
  • Executive MBA in Digital Marketing: A part-time MBA in Digital Marketing program is known as an executive MBA in Digital Marketing. This is a 24-months program designed specifically for working individuals with substantial expertise to help students get to their dream companies. It is designed for job seekers, managers, entrepreneurs, technocrats, and other business leaders, and it places a strong emphasis on teamwork and achieving a common goal.
  • 1 Year MBA in Digital Marketing: Working professionals who do not want to quit their jobs to get an MBA might enroll in one-year MBA Digital Marketing programs. GMAT or GRE scores of 650 or higher are required for one-year MBA Digital Marketing admissions. Students must have a minimum of 5 years of work experience. Check MBA with or without Experience
  • Online MBA in Digital Marketing: MBA Digital Marketing Online Course is a two-year program designed for working professionals who want to add another academic accomplishment to their resume in order to improve their career prospects.

See Also:

MBA Digital Marketing: Admission Process

MBA Digital Marketing’s admissions process is similar to those of other MBA specializations. It is one of the specializations available in the last year of the MBA program, and one can opt for it. The entrance tests, GD, PI, and WAT rounds will all be used to determine admission to MBA Digital Marketing program. The candidate's overall score is determined by how well he or she performs in each of these rounds.

See AlsoMBA Admission Process

MBA Digital Marketing admission is based on different entrance tests such as the CAT, MAT, SNAP, CMAT, and others, as well as on the basis of merit. After passing the entrance tests, the students are subjected to a Group Discussion and Personal Interview Round to further screen them.

  • Apply for Entrance Exam: Determine which universities you wish to apply to and which entrance examinations they offer. Submit an application for those entrance exams. It is recommended that you take the CAT because practically all universities recognize CAT results.
  • Attend the MBA Digital Marketing Entrance Exam: The student must prepare for the MBA Digital Marketing entrance exam and complete it. The student must be completely prepared because the college where the student will study will be determined by the results of this exam.
  • Shortlisting Process: Colleges select students based on their performance on entrance tests. The college will create a cut-off list, and you must have met the cut-off to proceed to the next round of the admissions process.
  • Final Admission Round: Colleges conduct Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI) to further assess a candidate's ability and capabilities.

MBA Digital Marketing: Eligibility Criteria

Students must first examine the eligibility requirements for the MBA Digital Marketing program before enrolling. 

See Also: MBA Eligibility

Almost all colleges have similar eligibility requirements, which are as follows:

  • The candidate must have held a bachelor’s degree from a recognized university or institution.
  • In the qualifying course, the candidate must have obtained at least a 45 percent overall grade.
  • Candidates from any undergraduate program are able to apply for this program.
  • Some colleges may also require candidates to have studied English as a subject in high school or as part of their graduation requirements.

MBA Digital Marketing Entrance Exams

There is a list of Entrance Exams that are held for students who want to enroll in MBA Digital Marketing programs at various institutions and universities. Listed below are a few of the entrance exams held for MBA Digital Marketing students seeking admission.

Entrance Exam Registration Date Exam Dates
ATMA 1st week of June 2023 July 23, 2023
CAT August 3, 2023 November 26, 2023
CMAT February 13, 2023 To be Announced
GMAT To be Announced To be Announced
NMAT September 2023 November 2023
SNAP 2nd week of August 2023 2nd week of December 2023
XAT To be Announced To be Announced

MBA Marketing vs MBA Digital Marketing

The course comparison between MBA Digital Marketing and MBA Marketing has been discussed below.

Parameters MBA Marketing MBA Digital Marketing
Overview MBA Marketing entails a comprehensive examination of all aspects of marketing. It will involve both traditional and digital marketing tactics, as well as social media marketing. Only digital marketing and social media marketing tactics are covered in the MBA Digital Marketing program. It does not entail a comprehensive examination of typical marketing strategies.
Examination Type Semester Semester
Average Annual Fees INR 4,00,000 - INR 20,00,000 INR 2,00,000 - INR 10,00,000
Colleges IIT Roorkee, Vinod Gupta School of Management (IIT Kharagpur), IIT Madras, etc. Shoolini University, Graphic Era University, Vel Tech University, etc.
Duration 2 Years 2 Years
Admission Process Entrance Exam Entrance Exam
Job Roles Market Research Analyst, Product Manager, Media Planner, and many more. Brand Manager, Market Research Analyst, Public Relations Manager, Sales Manager.
Average Salary INR 5,00,000 - INR 30,00,000 INR 5,00,000 - INR 25,00,000
MBA Marketing vs MBA Digital Marketing

MBA Digital Marketing: Distance Education

MBA Digital Marketing Distance Education is a two-year postgraduate correspondence degree program in digital marketing available to students. MBA Digital Marketing distance learning is one of the most beneficial solutions for students who want to study MBA Digital Marketing but are unable to do so in a traditional setting.

Check: MBA Distance

  • Although some universities and institutions admit students to MBA Digital Marketing distance learning programs based on their performance on popular MBA entrance exams such as the CAT, MAT, and XAT, the majority of institutions administer their own entrance exams as part of the MBA Digital Marketing distance learning admission process.
  • IGNOU admits MBA Digital Marketing applicants based on their OPENMAT scores.
  • Distance MBA Digital Marketing Eligibility includes a qualifying bachelor's degree in any discipline, an aggregate of 50 percent in 10+2 and graduation, qualifying marks in entrance tests, and relevant job experience.

Top Distance Colleges for MBA Digital Marketing

Some colleges offering MBA Digital Marketing Distance Education are tabulated in the table below.

Name of college Course Duration Average Annual Fees
Amity University Noida 2 Years INR 2,25,000
Venkateshwara Open University 2 Years INR 98,500
SCDL 1 years INR 20,000

MBA Digital Marketing: Syllabus

MBA in Digital Marketing list of subjects includes both theoretical and practical subjects. This course is structured as core and elective subjects and projects in the final semester.

MBA Digital Marketing: Subjects

Business Research Management, Marketing Management, Organizational Behaviour, and other subjects in the MBA Digital Marketing Syllabus provide knowledge and comprehension of marketing circumstances.

MBA Digital Marketing First Year Subjects

Business Research Management MS Excel
Marketing Basics Marketing Management
Decisions Science Accounting for Business Decisions
Organizational Behaviour Enterprise Analysis
Operations Management Human Resource Management

MBA Digital Marketing Second Year Subjects

SEO Social Media Marketing
Content Marketing Digital Entrepreneurship
SPSS Lab Services Management
Affiliate Marketing and Google AdSense Strategic Management

Top Colleges for MBA in Digital Marketing

Here are the top 5 colleges for MBA in Digital Marketing in various states of India. 

Institute City/State
IIDE - Indian Institute of Digital Education Mumbai, Maharashtra
Amity University Noida, Uttar Pradesh
Institute of Engineering and Management Kolkata, West Bengal
Great Lakes Institute of Management Chennai, Tamil Nadu
Sushant University – Erstwhile Ansal University Gurgaon, Haryana

MBA in Digital Marketing: Top Institutes in Mumbai

Name of the Colleges Average Fees (INR)
IIDE - Indian Institute of Digital Education 4,72,000
Vidyalankar School of Business 6,50,000
GNIMS - Guru Nanak Institute of Management Studies 9,90,000
University of Mumbai's, GICED-BSS Foundation 3,20,000
Jagdish Sheth School of Management, Vijaybhoomi University 12,00,000
ITM Business School, Navi Mumbai 10,45,000
DMTI - Digital Marketing Training Institute 3,95,000
Imarticus Learning 1,50,000
Amity University 5,00,000

MBA in Digital Marketing: Top Colleges in Delhi

MBA in Digital Marketing: Top Colleges in Kolkata

MBA in Digital Marketing: Top Colleges in Chennai

MBA in Digital Marketing: Top Colleges in Bangalore

MBA in Digital Marketing: Top Colleges in Hyderabad

MBA in Digital Marketing: Top Colleges in Pune

MBA Digital Marketing in Abroad

MBA in Digital Marketing Abroad is a 1-2 years programme offered by various universities through different mediums. It is a popular course among countries like the USA, UK, Canada, Australia, etc. some of the top colleges are mentioned below-

MBA in Digital Marketing: Top Colleges in US

Name of the Colleges Average Fees (INR)
California State University Los Angeles Campus 21.1 Lakhs
New York Institute of Technology 34.2 Lakhs
Pace University 55.4 Lakhs
University of South Dakota 26.7 Lakhs
Rice University 59.9 Lakhs
Oregon State University 78.2 Lakhs
Adelphi University 35.3 Lakhs
St John's University 27.3 Lakhs
University of Redlands 23.8 Lakhs
Rutgers University 10.08 Lakhs

MBA in Digital Marketing: Top Colleges in UK

Name of the Colleges Average Fees (INR)
Coventry University 28.1 Lakhs
University of Sunderland 19.9 Lakhs
Nottingham Trent University 25.6 Lakhs
University of South Wales 18 Lakhs
Bangor University 23.2 Lakhs
Wrexham Glyndwr University 15 Lakhs
Edge Hill University 26.6 Lakhs

MBA in Digital Marketing: Top Colleges in Canada

MBA in Digital Marketing: Top Colleges in Australia

MBA Digital Marketing Jobs

MBA Digital Marketing jobs are available in both the private and public sectors. Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities. An MBA Digital Marketer’s average starting salary might range from INR 5 to INR 6 LPA.

See Also

MBA Digital Marketing: Top Recruiters

Students get the option to work at leading organizations in India and throughout the world. Following is a list of some of the top recruiters after getting an MBA in Digital Marketing degree:

Google Facebook Xebec Digital
iProspect India WATConsult Social Panga
Webchutney Mirum India Langoor
Quasar Media Pinstorm AdGlobal360
iStrat BCWebwise To The New Digital
Resultrix Ogilvy Public Relations Worldwide Foxy Moron
SapientRazorfish GroupM India (MEC, Mindshare, Mediacom, Maxus) Reprise Media India

MBA in Digital Marketing: Salary

MBA Digital Marketing offers students one of the most diverse opportunities. MBA Digital Marketing graduates can work in a variety of positions after completing their education. 

See Also: Freelancing in Digital Marketing

The following are some of the top jobs available after completing an MBA in Digital Marketing, along with their average salary:

Job Profile Average Salary
Market Research Analyst INR 3,51,000
Public Relations Manager INR 4,84,000
Sales Manager INR 9,97,000
Brand Manager INR 9,14,000
Advertising Manager INR 5,00,000
MBA in Digital Marketing: Salary

Courses After MBA Digital Marketing

Candidates after completing MBA in Digital Marketing will have a plethora of higher education possibilities. The following tips can help you advance in your career while also increasing your earning potential.

  • PhD in Business Management: The program is designed to provide students with the skills they need to research a variety of challenges in their field of study. Phd Business Management is a program centered on research.
  • Doctor of Business (DBA): The curriculum is designed to provide knowledge to prospective researchers in the field or university professors. DBA professionals could continue to work in their businesses while also teaching as guest lecturers at universities.
  • Certification in Risk Management Assurance (CRMA): The Institute of Internal Auditors (IIA) offers this qualification. The certification prepares students to serve on the audit committee as commissioned adviser and to manage.
  • Business Analytics Certificate Program (CBA) at ISB: The goal of the program is to equip students with the skills they'll need to analyze past business performance and prepare for the future.
  • Professional in Project Management (PMP): The Project Management Institute (PMI) is a non-profit project management organization. PMP certification is recognized all over the world. Employers hire people based on their devotion to project management fields.
  • CPIM (Certified in Production and Inventory Management): APICS CPIM (Certified in Production and Inventory Management) is a globally recognized credential. It implements a thorough understanding of a company's production plan and inventory management in worldwide operations.

MBA Digital Marketing: FAQs

Ques. Is it better to pursue a Digital Marketing MBA or a Certificate program?

Ans. While an MBA degree will provide you with superior job and wage opportunities as well as an in-depth understanding of the area, a Certificate course will take you far less time and money to finish while still allowing you to begin working in the industry.

Ques. On what criteria is a candidate selected for MBA in Digital Marketing program?

Ans. Admissions to the MBA in Digital Marketing program are determined by a number of variables, including entrance exam scores, academic history, performance in group discussions and personal interviews, Class 10th and 12th-grade grades, and job experience. When it comes to admissions, certain universities take diversity into account.

Ques. What are the eligibility criteria for an MBA in Digital Marketing?

Ans. The minimal requirement for an MBA in Digital Marketing is a bachelor's degree in any field from a recognized institution with a minimum of 50% marks. Different colleges may have different requirements.

Ques. Is an MBA in Digital Marketing MBA a good program to take?

Ans. The MBA in Digital Marketing is a relatively newer discipline that is beginning to gain prominence in the business. The course provides fantastic work chances in today's environment and has a lot of potential in the future as more organizations use digital platforms for their marketing efforts.

Ques. Which field of digital marketing is the most effective?

Ans. Content marketing, SEO, and social media experts are some of the most common departments.

Ques. What is the average pay for an MBA graduate who has done a digital marketing degree?

Ans. Salaries range from 5 LPA to 20 LPA, depending on the organization you work for, your abilities, and your level of experience.

Ques. Is an internship a compulsory part of the MBA in Digital Marketing program?

Ans. Yes, as an MBA in Digital Marketing is a professional program, students must complete a mandatory internship or industrial training in a related subject.

Master of Business Administration [MBA] (Digital Marketing) : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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