Marketing Executives are employed to manage their companies' advertising, public relations, and marketing strategy activities for maximum profitability. Marketing Executives conduct market research to evaluate any potential demand for goods and services offered by their company. To become a Marketing Executive, aspiring candidates must pursue a UG or PG degree in Marketing, Advertising, Digital marketing or any other such relevant fields. It must be kept in mind that candidates aspiring to become Marketing Executives, should have sufficient educational qualifications along with substantial years of experience since most companies expect to hire Marketing Executives who have prior experience, expertise and knowledge about the subject and its various dimensions. Check: Career as a Banker
The courses which a candidate aspiring to be Marketing Executive can take are BBA Marketing, MBA Marketing, BBA in Digital Marketing etc. whose average course fee ranges from INR 40,000 to INR 4 lakhs. Admissions to these courses are usually done on the basis of Management Entrance Exams, but there are exceptions, where colleges enrol students on the basis of merit as well.
Marketing Executives are offered jobs in almost all genres of industries like IT, Marketing Agencies, Digital Marketing, Product based companies etc. and are offered an average salary of INR 2.50 LPA – 5.50 LPA. With gradual experience and updated skills and knowledge, a Marketing Executive can expect their compensation to reach as much as INR 21.40 LPA. Read More: How to Become a Digital Marketer
| Industry | Marketing |
| Eligibility | UG or PG degree in advertising, management, communications, IT or computer science, or marketing from a recognized university. |
| Average Starting Salary | INR 1,50,000- 4,50,000 |
| Job Opportunity | Business Firms, Banking & Financial Sector, Digital Marketing Agency, Startups, IT Industries, Social Media Marketing etc. |
1.1 Decision Making
1.2 Subject Choices
2.1 Media Planner
2.2 Sales Executive
2.3 Media Analyst
3.2 Undergraduate Level Preparation
3.3 Postgraduate Level Preparation
4.1 BBA in Marketing
4.2 MBA Marketing
4.3 Certificate in Sales and Marketing
5.1 Marketing Executive in the United Kingdom
5.2 Marketing Executive in the United States of America
5.3 Marketing Executive in Canada
5.4 Marketing Executive in Australia
6.2 Job Security
6.3 Experience
8.5 Experience Wise
Steps to Follow
To become a Marketing Executive, candidates need to be determined and follow some of the steps. Some of the major steps are mentioned below that will help the students to become a Marketing Executive
Decision Making
The students who wish to become Marketing Executive should make up their mind right after 10+2. They should be very passionate about marketing and how it influences people. Candidates aiming to become a Marketing Executive must develop marketing skills at an early age. Hence the decision should come right from schooling so that once they pass 10+2, they can take up the right course after their schooling. They need to research well about the industry of Marketing and its relative fields. They should know about the pros and cons of the field that they are aiming to opt for. They need to have a plan to form their career path and become a Marketing Executive.
Subject Choices
Candidates need to select their stream and courses at the school level. They must opt for the Commerce stream, however there is no mandatory stream to become a Marketing Executive. Candidates must have English and Computer as their optional subject at the Intermediate level. The courses like BBA and MBA can be taken up by anyone who has finished their 10+2 from either science or commerce background but mathematics as a compulsory subject. Having a basic knowledge about Computer Applications and English language will give an upper hand to become a Marketing Executive.
Entrance Exam Preparation
Most of the colleges offering BBA admit students purely based on merit. Some colleges may admit students based on entrance exams which may be national level, state level or even university level. Whereas for admission of students into PG courses like MBA requires the candidate to pass the entrance exam conducted and score good grades in it. Candidates must prepare well for the exam by going through the previous year examination papers as well as prepare for the personal interview. Most popular entrance exam held for MBA admissions is CAT which is a very difficult exam with lakhs of students attempting it every year.
Selecting College
The candidate should have a good knowledge of the colleges offering the course and should have a list of colleges he/she prefers over the others. A few IIMs and top B-schools also offer the course hence aiming for them should be a priority. They should research well for the colleges on the basis of a few factors like Fees, Faculty, Admission Process, Location, Placement, Facility, etc. Having a good college at the undergraduate or postgraduate level will give candidates an upper hand to become a Marketing Executive.
Types of Marketing Executives
There are various types of Marketing Executives. Some of the top Marketing Executive types are mentioned below:
Media Planner
Media Planners plan marketing of their brand in accordance to the trend of the markets and their customers. They come up with strategies for media campaigns for the benefit of the organisation. They are also known as brand planner or brand strategist who work at advertising agencies and create ad campaigns for various clients. They work with clients to help them make decisions about how a particular campaign will unfold to the general public. Their main job is to build strong relationships with clients and provide strategies with innovative ideas for their media as planners. The average salary of a Media Planner ranges from INR 4 LPA at the entry level. With experience and skills they can get upto INR 5 LPA to INR 10 LPA.
Sales Executive
Sales executives are responsible for the overall sales of a company’s products. They plan, process and research the market time and again in order to increase sales. They are responsible for planning, implementing, managing and overseeing the company's overall marketing and sales strategy. They are involved in selling products, goods, services and commodities to the customers and clients. Their main responsibilities include grinding prospects and leads, learning details about products and services, track and monitor work and many others. The average salary for Sales Executive ranges from INR 4 LPA to INR 6 LPA depending upon their sales and target.
Media Analyst
Media analysts carry out general quantitative and qualitative research to produce media evaluation reports. The evaluation reports are implemented to improve the effectiveness of marketing campaigns. They follow the media coverage of a specific product or service for an organisation. Their main responsibility is conducting research about product media evaluation on how often a product or service is mentioned in the media industry. They communicate with reporters and journalists about a certain product or service and garnering positive publicity of the product or service.
Advertising Copywriter
Advertising Copywriters are the one who produce briefs and scripts for advertising campaigns and amends advertising copy according to feedback. Copywriters are responsible for generating the slogans and audio scripts that accompany advertising visuals. They spend their days writing prose for the purpose of advertising to promote and sell goods and services. Their main responsibility includes checking linguistic content of adverts across a range of media and formats, interpreting account briefs to compose slogans, etc. They also create catchphrases, tweets, scripts for Tv and Radio ads. The average salary for an Advertising Copywriter ranges from INR 4 LPA to INR 6 LPA at an entry level.
How to Become a Marketing Executive in India?
School Level Preparation
After having passed school, the candidate needs to focus on class 12 and score the best grades possible from either commerce or science stream. Then they will have to look out for colleges offering relevant courses in advertising or marketing streams. After having chosen a college or list of colleges, they will have to consider the admission process and work on it. After joining the course, they will have to score good grades and later get recruited in a good firm or company.
Undergraduate Level Preparation
For bachelor Marketing Executive courses, the aspiring candidates must have completed Class 12 with Science or commerce stream. They can opt for Bachelors of Business Administration (BBA) or Bachelor of Commerce (BCom) courses in the relative specialisation. The courses opted at the undergraduate level lays down the foundation of the career path to become a Marketing Executive. However they must choose wisely about their course as well as the college that they are selecting.
Postgraduate Level Preparation
For the candidate to pursue a Master's course in Marketing, he/she needs to hold a Bachelor’s degree in a relevant field most preferably in Marketing or Advertisement. Most of the students opt for MBA in Marketing or some other related course. However MBA is the mostly chosen option as it opens a plethora of options for the candidates to choose from. They need to score good marks at the Undergraduate level to get admission into top IIMs or other colleges offering MBA courses.
Courses to Become a Marketing Executive
BBA in Marketing
- BBA Marketing is a 3 year UG course that deals with the concepts of business management and acquaints the students with marketing theories and principles. \
- It aims to teach the students the basic and the most important marketing skills to promote any product or service.
- Admission to the BBA Marketing course can be done on the basis of marks scored at the Intermediate level.
- However, there are a few entrance exams held for admissions of students into BBA courses and most of them are university level.
- One common and popular university level exam held is NMAT by GMAC.
BBA in Digital Marketing
- BBA in Digital Marketing is a 3 year UG course studying the advanced study of the techniques used in the marketing of products or services.
- The course is an advanced level marketing course which teaches the students about the marketing in recent times and how it can be done digitally.
- Admission to BBA Digital Marketing can be done on the basis of marks obtained by the students at Intermediate.
- The average course fee is INR 50,000 – 3,50,000.
- One very popular entrance exam held for admissions of students into the BBA program is NMIMS NPAT.
MBA Marketing
- MBA Marketing is a two years long course which is divided into 4 semesters. It is an Postgraduate course which can be pursued by those who possess a bachelor’s degree in any field.
- The average course fee is INR 50,000 – INR 10 lakhs.
- The very famous entrance exam in India CAT is conducted to enroll students into MBA programs especially into IIMs and other top B-schools.
Certificate in Sales and Marketing
The Certificate in Sales and Marketing is usually a 10+2 level program. The duration of this course ranges anywhere from 3 months to upto a 1 year depending on the institute from which the course is being pursued. Students seeking admission into this particular course must have passed at least Class 12 or equivalent from any recognized board.
How to become a Marketing Executive Abroad
There are many parameters a student has to consider while making a decision for studying abroad. There is a different educational system in different countries. Hence, the requirements for studying marketing may vary for students in different countries.
Marketing Executive in the United Kingdom
In the UK, Marketing courses are offered for a duration of about 1 – 3 years. The courses offered are mostly undergraduate level. These courses help the candidate in learning about Marketing and its related areas.
Top Colleges
| College | Fees |
|---|---|
| University of Oxford | £23,105-30,540 |
| University of St Andrews | £22,000-33,000 |
| London School of Economics | £18,408 |
| Loughborough University | £16,000-19,900 |
| University of Leeds | £20,000-25,000 |
| University of Bath | £18,500 |
| University of Warwick | £18,480 |
| University College London | £17,710 |
| Loughborough University | £14,950 |
| University of Strathclyde | £9000 |
Marketing Executive in the United States of America
The United States of America is considered to be one of the best abroad destinations for studying and completing graduation. Many marketing courses are offered in the USA such as BBA in Global Marketing Management, BBA in Sports Marketing, BSc in Public Relations, MBA in Marketing Management etc.
Top Colleges
| University | Total Fees (in USD) |
|---|---|
| Columbia University | 64,320 |
| University of Southern California(USC) | 54,900 |
| University of Texas at Austin | 48,000 |
| Michigan State University | 37,500 |
| Florida International University (FIU) | 31,500 |
| Texas A&M University | 28,572 |
| Purdue University | 31,350 |
| John Hopkins University | 74,500 |
| University of Alabama | 30,250 |
| University of Illinois at Chicago (UIC) | 47,800 |
Marketing Executive in Canada
Canada is a dream destination to settle in for many Indians. There are numerous marketing courses offered in Canada such as Marketing Management, Professional Sales, etc. The admission process for pursuing Masters in Marketing in Canada for international students does not vary much from their own admission process. Other than the supporting documents and English language proficiency proof which are additionally required from international students, the rest remains the same.
Top Colleges
| Colleges | Fees |
|---|---|
| University of Toronto, Toronto | $45,600 |
| University of British Columbia, Vancouver | $40,500 |
| McGill University, Montreal | $33,400 |
| University of Alberta, Edmonton | $26,200 |
| Queen’s University, Kingston | $9,700 |
| University of Lethbridge | $19,526 |
| St Clair College | $13,641 |
| University of Alberta | $13,000 |
| Conestoga College | $13,000 |
| Mohawk College | $17,633 |
Marketing Executive in Australia
Australia is an exotic place for students from India who want to study abroad. Courses in Marketing include Master of Marketing, Postgraduate Enabling Program, Master of Finance, etc. Alternatively, complete a Bachelor of Marketing, Bachelor of Marketing and Communication, or Bachelor of Advertising at university.
Top Colleges
| College | Fees |
|---|---|
| University of Technology, Sydney | 570 Euro |
| University of Newcastle | 25,829 Euro |
| The University of Western Australia | 25,672 Euro |
| Charles Sturt University | 15,109 Euro |
| University of Canberra | 22,407 Euro |
| Macquarie University | INR 21,60,448 |
| Western Sydney University | INR 18,03,406 |
| University of New South Wales | INR 19,92,000 |
| University of Wollongong | INR 26,77,136 |
Benefits of Career As A Marketing Executive
The benefits of a career as a Marketing Executive are relatively higher than any other profession. One gets the opportunity for advancement, competitive salary in the market, and will grow in depth knowledge about tax and business law.
Competitive Salary
A Marketing Executive with less than 5 years of experience can expect to earn around 4 LPA, while a mid-career employee can expect to earn around 6 LPA, An experienced Marketing Executive can expect to earn around 9-10 LPA. The salary is generally determined by the company and the particular individual.
Job Security
A large portion of accounting work is digitized, which means it can be done online, from anywhere. If the student wants better income they can work abroad or they can stay in India and work online. If the student is experienced and proficient in his job then there is barely any chance of job-loss.
Experience
Every time you work as a Marketing Executive, you can gain a lot of experience; it's a continuous learning process; every time you learn a strategy, a new technique, a new method, you can gain a lot of knowledge.
Skills Required for Marketing Executive
| Teamwork Skills | Communication Skills |
| Adaptability | Strong Attention to Detail |
| Good organisation and planning skills | Creativity and writing skills |
| Numerical skills | IT Skills |
Salary of a Marketing Executive
Average Annual Salary
| Name of Organisation | Average Annual Salary |
|---|---|
| Public | INR 4,00,000 |
| Private | INR 3,50,000 – 5,50,000 |
Job Profile Wise Salary
| Job Profile | Average Annual Salary |
|---|---|
| Media Planner | INR 4,00,000 |
| Market Research Analyst | INR 4,50,000 |
| Advertising Copywriter | INR 3,50,000 |
Gender Wise Salary
| Gender | Salary |
|---|---|
| Male | INR 1,45,000 – 6,00,000 |
| Female | INR 1,50,000 – 5,00,000 |
Experience Wise
| Experience | Salary |
|---|---|
| Fresher | INR 1,50,000 – 2,89,000 |
| Experienced | INR 5,44,000 – 6,00,000 |
What after the course for Marketing Executive?
Higher Education
After doing BBA in Marketing you can always pursue MBA or PGDBm or any other PG course for Marketing. But after the completion of MBA there are not many Higher education possibilities.
Start Job
The aspirants can start their career by doing Job but it has to be noted that you can’t become an Marketing Executive right after passing out of college, however they can increase their chance of becoming one by doing internships, being competent etc.
How to become Marketing Executive: FAQs
Ques. What are the working conditions of a Marketing Executive?
Ans. The working conditions of a Marketing Executive is to manage companies’ marketing , public relations and advertising.
Ques. Where can one get employed as a Marketing Executive ?
Ans. After pursuing a Marketing Executive course , one can be employed in McKinsey, P&G, Pepsico, Google, Nike, CocaCola, American Express, Starbucks, Johnson & Johnson, and Nestle.
Ques. What is the minimum eligibility to become a Marketing Executive after pursuing BBA?
Ans. The minimum eligibility to become a Marketing Executive after doing BBA is 10+2 or equivalent pass out candidates with a minimum of at least 50% in class 12th board or equivalent level examination from any recognized board/institute.
Ques. How much does an experienced Marketing Executive get paid?
Ans. An experienced Marketing Executive in India can earn up to 10 LPA and above.
Ques. What are different job roles for a Marketing Executive?
Ans. The different job roles for a Marketing Executive include Marketing Manager, Sales Manager, Marketing Analyst, Brand Manager, Media Planner, Research Analyst, Business Development Manager, and many more.
Ques. What is the average pay scale of a Marketing Executive?
Ans. The average pay scale of a Marketing Executive is INR 6,00,000 to 7,00,000.
Ques. What is the educational qualification required to become an Assistant Professor?
Ans. To become a Professor, the candidates must pursue a degree in BBA in Marketing Executive or MBA.
Ques. What is the fees for MBA in Marketing?
Ans. The average fees for MBA in Marketing is about INR 3 – 10 lakhs.
Ques. Can I become Marketing Executive after doing MBA from IIM?
Ans. Marketing Executive is a Job role and not a Job profile. It has to be earned through experience and seniority irrespective of the college you go to. Although you can eye for job roles like Junior Market Executive or Assistant Marketing Executive after graduation.
Ques. Which is the institute offering MBA in Marketing in India?
Ans. Indian Institute of Management is/are the best institutes in India offering various MBA courses.
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