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MBA Marketing Admission 2023: Registration, Important Dates, Entrance Exam, Top Colleges

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Arunima Sethi

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MBA Marketing Admission is done through entrance exams conducted at the National, State or University level. Admission into top MBA Marketing colleges in India is granted through entrance exams scores such as CAT, XAT, GMAT, GRE, etc followed by a Group discussion or Personal interview round. 

MBA Marketing Admission 2023 in top MBA colleges is done on the basis of CAT. CAT Results were announced on December 21, 2023. Sveral IIMs and IITs have released the MBA Marcketing shortlist calls.

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MBA Marketing is a 2-years postgraduate course that deals with the study of business, marketing terms, and techniques. Aspirants seeking admission to MBA Marketing must have completed their graduation in any stream with a minimum of 50% marks from a recognized University. Candidates will be shortlisted based on their scores in the MBA entrance exams followed by a GD/PI round. MBA marketing is one of the popular and demanding MBA Specializations.

MBA Marketing Admission 2023 Important Dates

The following table represents the admission process of some of the top MBA colleges in India offering MBA Marketing Admission process along with their application dates:

College Name Admission Process Application Dates
IIT Kharagpur CAT December 15 – February 05, 2023
IIT Roorkee CAT January 12 - 31, 2023
Great Lake University of Management GMAT/CAT/XAT/CMAT August 30 – November 21, 2022
Symbiosis Institute of Business Management SNAP August 04 – December 09, 2022
NMIMS Mumbai NMAT August 01 – October 31, 2022
Symbiosis Centre of Management & HRD SNAP August 04 – December 09, 2022
TA Pai Management Institute GMAT/CAT/XAT November 14 – December 20, 2022

Check: Top MBA Colleges in Bangalore

MBA Marketing Admission 2023 Entrance Exam

The detailed schedule of MBA Marketing Admission 2023 along with application deadlines and registration dates is mentioned below. Admission into top Management colleges in India offering MBA Marketing are mostly offered through various Management entrance exams followed by a GD/PI rounds. The table below includes the last dates for MBA Entrance Exams 2021-22:

Check out: Top MBA Colleges in India without entrance

MBA Marketing Admission 2023 Entrance Exams Schedule

Entrance Exam Registration Date Exam Date
CAT August 3 – September 21, 2022  November 27, 2022
MAT (February Session) December 27 – February 14, 2023 (PBT Mode)
December 27 – February 21, 2023 (CBT Mode)
December 27 – February 27, 2023 (CBT Mode) 		 February 19, 2023 (PBT Mode)
February 26, 2023 (CBT Mode)
March 04, 2023 (CBT Mode)
SNAP August 04 - November 24, 2022 December 10, 18, and 23, 2022
CMAT December 26 – February 25, 2023 March 26, 2023
MAH CET To Be Announced March 18 – 19, 2023
NMAT August 01- October 12, 2022 October 10 - December 19, 2022
XAT August 10 – December 12, 2022 January 08, 2023

Also Check: Best MBA Colleges in India Placement wise

MBA Marketing Admission 2023: Admission Process

Admission to MBA Marketing courses is offered based on the scores of the various entrance exams conducted at National, State or University level followed by a GD/PI round. Candidates must have qualified any entrance exam accepted by their respective desired college. After qualifying the entrance exam, candidates are required to take part in the counseling process for admission into MBA Marketing Admission 2023.

Also Check: Top MBA Colleges in Pune

MBA Marketing Admission 2023: Eligibility Criteria

To be eligible for MBA admission 2023, candidates must meet the minimum eligibility requirements given below: 

  • Candidates must have their graduation in any discipline from a recognised university.
  • Candidates must have secured a minimum of 50% marks or an equivalent CGPA from a recognized university.
  • For admission to Top MBA Marketing colleges, aspirants must qualify any entrance exam such as CAT, XAT, MAT, GMAT, etc. and take part in the counseling process.
  • In several universities, Candidates have to go through a GD/PI round to complete the MBA in Finance Admission process.

How to Apply?

The Following are the steps to be followed while applying for an MBA marketing program:

  • Please fill up the complete registration form very carefully after reading it.
  • To get a preference in a leading business school, please obtain a higher score in CAT/MAT/XAT or any other aptitude test.
  • Please attend the institute’s written aptitude test very carefully to enter in the PI round.
  • Fill in the required details for the PI round.
  • After getting shortlisted, register for the final admission.

See: Top MBA Recruiter in India 2023

MBA Marketing Admission 2023 Syllabus

MBA Marketing syllabus includes various subjects like Rural Marketing, Advertising, Sales and Promotion, Marketing Research, and many others. The detailed semester wise breakdown of the syllabus has been tabulated below.

Semester I Semester II
Financial Management Marketing Research
Managerial Economics Consumer Behaviour
Operational Research and Statistical Analysis Computer Applications-I
Business Environment Sales Management
Marketing Management Accounting for Managerial Decisions
Financial and Cost Accounting Rural and Agricultural Marketing
Management Concepts Advertising Management
Semester III Semester IV
Retailing Computer Applications-II
E-Commerce Industrial Marketing
Service Marketing Total Quality Management
Customer Relationship Management Strategic Management
Entrepreneurship Management Supply Chain Management and Logistics
Product and Brand Management Management Information System
International Business Marketing of Non-Profit Organization
- Project Work

Check: Top MBA Colleges in India for HR

Top MBA Marketing Colleges

Tabulated below are some of the top MBA colleges in India offering MBA Marketing courses along with their average fees and admission process:

Name of the Colleges Annual Fee Mode of Admission
IIM Ahmedabad INR 11,50,000 CAT/ GMAT
IIM Bangalore INR 11,50,000 CAT/ GMAT
IIM Calcutta INR 11,50,000 CAT/ GMAT
FMS, Delhi University INR 96,000 CAT
XLRI Jamshedpur INR 11,80,000 XAT/GMAT
MICA Ahmedabad INR 11,50,000 MICAT/CAT/XAT/GMAT
Symbiosis Institute, Pune INR 5,90,000 SNAP
IFMR Graduate School of Business INR 13,45,000 CAT
SIBM, Bangalore INR 8,20,000 SNAP
SIBM, Hyderabad INR 6,80,000 SNAP

Also Check: Top MBA Colleges in India For Marketing

MBA Marketing Admission 2023 Tips

  • Study regularly, maintain your time table according to the subjects
  • Follow a daily routine for the preparation of aptitude tests.
  • Check out the interviews of marketing professionals for a better understanding of PI.
  • Keep an eye on the cut-offs for different institutes for MBA marketing.
  • Go through the previous year's exam paper for the aptitude test.
  • Attempt mock tests and analyze your performance.

Check: Top MBA Colleges in Delhi

MBA Marketing Admission 2023 FAQs

Ques. What is the salary of an MBA in marketing?

Ans. Candidates after completing MBA in Marketing can expect to earn at the starting of their career anywhere in between INR 24 - 30 LPA.

Ques. Is an MBA worth it for marketing?

Ans. MBA in Marketing is a good career option in terms of job options and developing a good career. There is a high demand for professionals in Marketing and candidates can also develop their career in Digital Marketing as well.

Ques. Which is best in MBA finance or marketing?

Ans. MBA in Finance allows more job opportunities in various areas such as banks, firms, accounts departments etc. But an MBA in Marketing offers good earnings and flexibility of time. 

Ques. What is the qualification for MBA Marketing?

Ans. To pursue MBA Marketing, one must have completed their graduation in any stream with at least 50% marks and are required to qualify any entrance exam conducted at National, State or University level. 

Ques. What can I do after MBA in marketing?

Ans. Candidates can find various lucrative job opportunities post completing MBA in Marketing. Some of them are given below: 

  • Customer Relationship Management.
  • Competitive Marketing.
  • Analytical Marketing.
  • Channel Head.
  • Brand Manager.

Ques. Which country is best for an MBA in marketing?

Ans. According to various reports and Rankings by the top agencies across the world, France is one of the best countries for MBA in Marketing. 

Ques. Is marketing better than HR?

Ans. MBA Marketing allows the candidates to earn more by various means and also provides the flexibility of time in their working lives.

Ques. Who earns more finance or marketing?

Ans. According to Payscale, a career in Marketing is more lucrative as compared to Finance. There is no limitation for earning in Marketing. 

Ques. Apart from IIMs, which college is best for MBA marketing?

Ans. Apart from IIMs, FMS, Delhi University, SIBM Bangalore, XLRI Jamshedpur are some of the best colleges for pursuing MBA Marketing: 

Master of Business Administration [MBA] (Marketing) : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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