Post Graduate Diploma in Management (PGDM) in Marketing Top Colleges, Syllabus, Scope, and Salary

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Sounak Banerjee

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PGDM in Marketing is a PG diploma program with a duration of 2 years. Since the Marketing field has seen considerable growth over the years, it has emerged as one of the top professions globally. The minimum eligibility criteria for pursuing PGDM in Marketing is that the candidate must have a bachelor’s degree in any discipline from a recognized institute.

For getting admission to the college for pursuing PGDM in Marketing, some of the colleges take admission on a direct basis while some of the colleges go for entrance exams. Several universities conduct combined entrance exams or consider the score of exams like CAT, MAT, GMAT, XAT, etc. 

See Also: PGDM Admission Process

The average course fees for pursuing Post Graduate Diploma Management in Marketing range between INR 2,00,000 - 8,00,000 for the entire duration. Some of the top colleges in India are the Jaipuria Institute of Management, the International Institute of Management, Asia Pacific Institute of Management, Aligarh Muslim University, etc.

After completion of the course, the candidate can get the chance to work in FMCG Companies, E-Commerce Websites, Banking Industry, Insurance Industry etc. Some of the top recruiters in this field are Hindustan Unilever, ITC Limited, Reliance, Genpact, etc. The average annual income that the candidate can earn after pursuing this course range from INR 4,00,000- 6,00,000 per annum. 

Learn MoreMBA vs PGDM

PGDM in Marketing Course Highlights

Course Name Post Graduate Diploma in Management in Marketing Management
Course Duration 2 years
Exam Type Semester Type
Eligibility Criteria Bachelor’s degree in any discipline from a recognized institute
Selection Process Entrance Exam followed by Group Discussion and Personal Interview
AVerage Course Fees INR 5,00,000
Job positions Market Research Analyst, Business Development manager, Brand Manager, Marketing Manager, Sales Manager
Employment Areas Retail Companies, E-Commerce Brands, Retail Chains, Tourism Industry, Banking Industry, Media Companies, Advertising Agencies
Average Annual Salary INR 4,68,000 per annum

Why Study PGDM in Marketing

PGDM in Marketing Management is a very promising course. With the growing technology and the increasing need for marketing and publicity, the demand for marketing graduates has increased substantially. Job opportunities in this sector are plentiful, both locally and overseas including advertising, retail, market research, public relations, sales and management. Let’s discuss some of the benefits of pursuing this course,

  • Huge Opportunities- After completing PGDM in Marketing, the candidates can get to work as a Market Research Analyst, Brand Manager, Sales Manager, Product Manager, etc. Candidates can be appointed in these job roles in the following areas as Publishing companies, Retail Companies, Insurance Companies, Advertising Companies etc. The opportunities offered are huge with a great salary.
  • Good Salary- The marketing field is a very lucrative field. The candidate can see a lot of growth in this sector. The average salary ranges between INR 4,25,000 per annum. However, it is dependent on a number of factors such as experience, skills, location, company etc.
  • Opportunities in MNCs- There are a lot of opportunities in the MNCs. Through this course, candidates get to develop skills that teach them to work under pressure which is very much required to work in an MNC. 

What is PGDM in Marketing?

Since Marketing plays a very important role and is an integral part of a business, there are several courses available which teach candidates about different dimensions of Marketing such as a Bachelor's degree, Diploma program, Post Graduate Diploma, Post Graduation etc. The basic details and purpose of PGDM in Marketing are as follows,

  • Post Graduate Diploma in Marketing Management is a 2-year Diploma Program Focussing on the area and specialization in the field of Marketing.
  • Post graduate Diploma in Marketing is a course designed to teach the learners about management and marketing. 
  • The purpose of this course is to apply marketing management knowledge to the dynamic environment. It helps the candidate to understand the different methods of marketing like digital marketing, customer services, branding, etc. and how these marketing techniques would benefit their clients. 
  • Since Marketing is the soul of any business organization. It ensures the growth of the business for the fulfillment of long term objectives of the organization. 
  • Candidates get to develop new and improved marketing skills that help in the growth of a business.

What does a Marketing Manager do?

The duties of a Marketing Manager include the following job roles. Some of them are provided below for your reference, 

  • Conducting market research in order to understand the public interest and device marketing strategies accordingly.
  • Devise and design creative marketing strategies to attract as much public attention as possible through various platforms like social media, television, pamphlets, articles, etc.
  • They also have to manage the budgets for marketing campaigns.
  • Marketing managers are also responsible for negotiating with the clients regarding advertising contracts and partnering with the legal and sales team regarding the same.
  • They have to handle public relations and deal with any internal or external issues that arise as they arise during their course of work.
  • Marketing managers are also responsible for handling the staff. They have to guide them about the latest industry trends, how to conduct market research, how to make the marketing strategy more appealing and attractive for the public, etc. 

See AlsoCareer as a Marketing Manager

Who should study PGDM in Marketing?

This course can be pursued by anyone who has a certain amount of interest in the Marketing field. This field can be very rewarding and offers huge opportunities. That’s the reason, Marketing is one of the fastest growing fields globally. This course can be pursued by,

  • Candidates who are looking to start their own business 
  • Candidates with good communication skills and creative minds have a good chance in this profession.
  • Moreover, candidates who believe that they have a knack for marketing and a talent for advertising should enroll in this course to learn about the technicalities and details of marketing.
  • Candidates who possess skills that are required for the field of Marketing i.e.,the students with the right managerial skills or the candidates who are looking to polish their skills in Marketing.

PGDM in Marketing Admission Process

The admission process for PGDM in Marketing is the same as MBA. For applying for the course the candidate will be required to appear for the entrance exam CAT, XAT, etc. The admission might slightly vary depending on the college. Candidates should check the admission process of the course. The details of the admission criteria are mentioned below,

  • The admission for Post Graduate Diploma In Marketing is based on Merit as well as Entrance Based.
  • Some of the top entrance exams are CAT, MAH MBA CET, XAT, etc. Candidates applying for this course need to check on the college website which entrance test is applicable for that college.
  • After scoring cut-off marks, the successful candidates will be called for the further process for the purpose of examination
  • Shortlisted candidates will be called for Group discussion and personal Interviews.
  • The final score will be calculated on the basis of the score of the combined entrance exam, Group Discussion and Personal Interview.
  • Some of the colleges offer direct admission based on the marks scored at graduation. 

PGDM in Marketing Course: Eligibility

The candidate is required to fulfill the eligibility criteria when applying for Post Graduate Diploma Management in Marketing. Candidates must ensure that all the criteria is fulfilled otherwise it can lead to rejection of the application. Some of the important eligibility criteria that are necessary for pursuing PGDM in Marketing are as follows,

  • Candidates must have completed a Bachelor’s degree in any discipline from a recognized institute.
  • Candidates must have completed a bachelor’s degree in any discipline preferably from a commerce background.
  • Candidates must have scored a minimum aggregate of 50% or above or equivalent CGPA from a recognized institute.
  • Candidates belonging to reserved categories such as Scheduled Caste/ Scheduled Tribes or Physically disabled candidates get a relaxation of 5%. 
  • Candidates must appear in the entrance exam and score valid marks in order to get admission in PGDM Marketing.

PGDM in Marketing Course: Entrance Exams

Entrance Exam Registration Date Entrance Exam Date
CAT August 3, 2022 – September 14, 2022 November 27, 2022
XAT August 10, 2022 – December 12, 2022 January 8, 2023
MAH MBA CET 2nd week of March 2023– 2nd week of May 2023 4th week of August 2023

PGDM in Marketing Syllabus

The syllabus of Post Graduate Diploma in Marketing consists of subjects which are basic in nature and goes deep into the Marketing. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing etc. With the help of these subjects, one can develop a deep understanding of the subject. The semester-wise syllabus is provided below for your better reference. However, the syllabus can vary a bit depending upon the college. 

Semester I Semester II
Principles of Management Strategic Management
Financial Accounting Cost Accounting
Fundamentals of Communication and Interview Preparation The Integrative Manager
Human Resource Management Innovation Management
Marketing Management Mastering the Interview and Networking Skills
Managerial Economics Elective Project
Semester III Semester IV
Marketing Research Product/ Brand Management
Consumer Buyer Behavior E-Commerce
Advertising and Sales Promotion Internet Marketing
Distribution Management Social Media Marketing
CRM Project
Marketing Finance

PGDM in Marketing: Top Colleges

India is a hub to around 4000 institutes/universities for pursuing Post Graduate Diploma in Marketing. Some of the top PGDM colleges in Marketing are the Institute of Public Enterprise, the Indian Institute of Plantation Management, and Xavier Institute of Social Service amongst the top colleges for Marketing. The average course fees range between INR 1,00,000 - 10,00,000 for the entire duration. Tabulated below are some of the top colleges to pursue PGDM in Marketing along with the fees structure for your better reference, 

Name of the College City Average Fees
Asia Pacific Institute of Management New Delhi 9,00,000
Annamalai University Tamil Nadu 20,700
Assam University Assam 14,000
Management Development Institute Gurgaon 2,34,700
Great Lakes Institute of Management Chennai 1,87,500
T.A Pai Management Institute Manipal, Karnataka 8,00,000
Loyola Institute of Business Administration Chennai 8,62,700
Institute of Management Technology Ghaziabad 1,95,000
Prestige Institute of Management and Research Indore 1,19,500
International Management Institute Kolkata 6,50,900
Jaipuria Institute of Management Noida 5,90,000
International Management Institute Bhubaneswar 6,38,000
Institute of Management Technology Hyderabad 6,03,000
BML Munjal University Gurgaon 5,80,000
Jaipuria Institute of Management Lucknow 5,65,000

PGD Marketing: College Comparison

Particulars Asia Pacific Institute of Management International Management Institute Jaipuria Institute of Management
Overview Established in 1996, it is one premier business institute located in New Delhi. It offers admission in various management courses and PG Diploma courses based on the entrance result of CAT/MAT/GMAT/CMAT. IMI Delhi is India’s first corporate-sponsored business school headed by Sanjiv Goenka. Established in 1981, this institute offers various MBA and PGDM programs and admissions are based on CAT and GMAT scores. Established in 1995, this institute offers various full-time and part-time MBA and PGDM courses for its students. Admissions to this institute are based on the scores of CAT/GMAT/XAT/MAT/CMAT.
NIRF Ranking 41 30 81
Fees 900000 6,38,000 5,90,000
Salary package 8.11 LPA 15.23 LPA 11.49 LPA

PGDM in Marketing Jobs

Below listed are some of the job prospects after PGDM in Marketing:

Position Description Average Salary
Market Research Analyst A market research analyst is one who collects statistical data about the consumers and competitors and analyzes them to build a strategy about promoting and marketing their goods. They basically analyze the market conditions. 3,51,000
Advertising manager Advertising Managers basically look after the companies advertising activities and suggest new and different ideas to promote goods and services 4,03,000
Sales Manager A sales Manager is responsible for looking at the sales statistics of the product and building strategies, creating sales plans etc to promote and increase the sale of the product in the market. 4,74,000
Brand Managers They are responsible for building the brand and creating brand value in the market by creating and implementing plans and strategies. 4,11,500
Business Development Managers They have a very vast role to perform such as creating leads, assessing the needs of the market, forecasting sales revenue etc. 7,36,000

PGDM in Marketing: Top Recruiters

There are many world leading MNCs that hire fresh and experienced candidates to come and work for them. Some of the top recruiters who hire candidates after completing PGDM in Marketing are tabulated below for your reference, 

Hindustan Unilever Colgate Genpact
Tata Teleservices Limited Stanza Taj Group
SpiceJet Reliance Jio Microtek

PGDM in Marketing: FAQs

Ques. What are common entrance exams for PGDM in Marketing?

Ans. Some of the common entrance exams are:

  • CAT
  • XAT
  • MAH CET

Ques. What is the scope of PGDM in Marketing in India?

Ans. After completing PGDM in Marketing, the candidates get a lot of opportunities in different organizations, companies , retail chains, and FMCG companies. They make sure that all the business activities are performed and due compliance is made. Candidates can get the chance to work as Research Analyst, marketing manager, 

Ques. How Can one pursue a PGDM in Marketing?

Ans. Yes, one can pursue a PGDM in Marketing who has completed a bachelor's degree in any discipline. Many universities take admissions on the basis of entrance exams so the aspiring candidate must qualify the entrance exam such as CAT, XAT, etc.

Ques. What are the job profiles after PGDM in Marketing?

Ans. Some of the popular job profiles after PGDM in Marketing are: 

  • Market Research Analyst
  • Business Development manager
  •  Brand Manager
  • Sales managers 

Ques. What are the employment areas after completing a PGDM in Marketing?

Ans. The employment areas where the candidate can work are:

  • Private Companies
  • FMCG Companies 
  • Retail Chains
  • E-Commerce

Ques. Can a PGDM in Marketing be done from a distance?

Ans. Yes, it can be done from Distance but it is preferred that it should be done from regular as candidates will not get enough exposure.

Ques. What is the highest salary after completing a degree in PGDM in Marketing?

Ans. The highest salary after completing a degree in  PGDM in Marketing can range between INR 3,50,000 - 6,00,000 per annum.

Ques. Name some of the top colleges for PGDM in Marketing?

Ans. Some of the top colleges for PGDM in Marketing are:

  • Jaipuria institute of management 
  • International Management Institute 
  • Asia pacific institute of Management
  • Loyola institute of management 

Ques. Who are the top recruiters for PGDM in Marketing?

Ans. Some of the top recruiters for PGDM in Marketing are 

  • Godrej
  • Hindustan unilever
  • ITC
  • Myntra
  • Ajio
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22 Reviews found

VI

Campus Life

We have gyms, football ground, basketball court, tennis court and badminton courts as well. We dont have a swimming pool however. The auditorium and libraries are both big and well maintained and air conditioned most importantly. Library is open from 7am to 6am and we have access to third party databases like the Bloomberg terminal for CFM and other relevant certifications. The distance from hostel block to academic block is very less and will hardly take 5-7mins to cover in the main campus. For CDL, which is where the first year boys stay, the travel by bus/auto is about 15 mins. No we are not allowed vehicles on the campus and no visitors cannot stay overnight and have to leave by 6pm. There is a NESCAFE on campus grounds. We have a doctor on premises for 2-3hrs each day but not a medical center as suchMost students either rest or are preoccupied with club and committee work post calsses with studies only happening when exams are near. Students go out quite often and there are many happening places outside campus like the local chai tapri called Babbars and a more happening and posh place is RDC where there are many restaurants and bars. Nescafe is open till 4/5 in the morning with lot of students frequenting it in the dark and yes lot of students do roam around post sunset. I dont think it is that safe to roam around in night outside the campus. Passion and Chakravyuh are the main events with celebrities like Local Train, Nishant Suri having performed. The most important student body I believe for a student in terms of value addition and CV Pointer is either the Student Affairs and Welfare Council or the Placement Committee. Yes there are international immersion/foreign exchange programs offered by the college. I am not aware of what the intake is and whether there is an extra fee involved.

Exam Structure

I found out about IMT via sites like Shiksha and Collegedunia as I had searched for colleges to apply for basis the percentile I had received in CAT which was around 93 with a work ex of around 4-5 months at that point in time. I filled out the application form for IMT and got a CTPI slot of 11th Feb 2024 and in the morning slot. Our document verification and panel allotment started within 45mins-1hr of the reporting time and it was a seamless process with not much in terms of hiccups. Even people who did not have documents in their physical form were either told to get printouts from the stationery shops right below the centre, or if details were visible enough in the soft copy itself they were let off. We had a written test at first of roughly 200-250 words for which sufficient time was allotted and post that we were allotted different interview panels and serial numbers basis which we had to sit in rooms that were thankfully air conditioned ensuring that no one had a long or painful wait. The PI itself for me revolved around my graduate college life, my work experience and slightly into the domain of current affairs. The interview lasted around 10-15mins with almost all panels having 2 interviewers and around 13-15 candidates to interview in the morning slot. Post reporting at 6, I was done with all necessary proceedings by 1 and then proceeded home.


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Campus Life

We have a gym which is well equipped and we have a basketball court football, ground, volleyball and tennis court. We don't have a pool we can't keep our personal vehicle. Relatives cannot stay on campus. The library is amazing and has great facilities. We do have a medical center on campus. Students visit the Nescafe on campus a lot too The night life is amazing there are fests that happen. Students play sport at night some of them jam in the amphi theatre. Outside the campus they hang out at CLIP or visit Delhi etc. Karunesh Talwar performed at our college recently. I am a part of RACE the consulting club which gets us opportunities like short term projects etc and is truly a great cv pointer. There is a foreign exchange program but not for the bfs batch

Faculty

The curriculum is very intense at IMT Ghaziabad, with terms holding multiple exams in the form of quizzes, assignments, presentations for each subject and then the final exams. Classes usually start at 9 AM, and close at 5 PM, with 4-6 hours of lectures in a day. The university uses several educational models such as case studies and classroom discussions with esteemed lecturers.. On the other hand, compulsory attendance of 80% is also required; any student who fails to do so faces a grade loss. Thus, although a lot of students manage to get through the workload, some others do not; thus, effective time and energy management is put to use.


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Campus Life

A well-equipped campus with multifarious sports facilities such as an indoor court for basketball and badminton as well as outdoor grounds for cricket and football, is available. Besides these, the campus provides a gym offering a total range of fitness facilities. The auditorium and library are modern, holding a wide collection of books that students can easily access; the hours in the library are convenient, and third-party databases are available for research. The campus covers a substantial area, and since most of it is walkable, the distance from the hostels to the academic block is not too long. However, personal vehicles are not allowed in campus, and the campus site is open to relatives who may visit the students, with an arrangement made in advance. Besides the main canteen, there are several other food stalls. There is a medical center with a qualified doctor to treat students in case of any medical issue.Cafeterias open till late, which permits the student to hang out and study well into the night. Many students go out, on occasion, to nearby hangouts and the locality is pretty safe around the college too. The college holds several major fests and cultural events, providing it with a vibrant campus life.. There are also other active clubs and committees, as well as Marketing and Finance clubs, which add more significant value to your CV. International immersion and student exchange programs with the partner universities in the USA and Europe attract around 20-30 students per year and usually require a supplementary fee for participation.

Course Curriculum Overview

Generally the class strength at IMT Ghaziabad is around 60-70 students, with an overall PGDM strength of about 740 students. Then there are specialisations in marketing and Finance with an approximate strength of 100 to 120 each. The institute has a predominantly male student base with about 36 percent girls and 64 percent boys. Cultural diversity also marks the institute with students hailing from different states like Maharashtra, Delhi, Uttar Pradesh, and West Bengal among others, that really add to the classroom discussions. Peer learning is greatly encouraged and often, marks are earned on participation. Thus, students arrive to class for engaging reasons. Most students have good attitudes toward attending classes since they can learn through insights from faculty members and the team spirit created by peers.


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KR
2.2 /5

Campus Life

TT, badminton, basketball. Cricket and football ground. Volleyball as well. Very huge library and good books. Huge auditorium with AC as well. Relatives can visit campus but can’t stay. There is an ambulance on campus and a doctor who comes everyday for 2 hours. Very good. There is an international exchange program where students can go and students from abroad come as well. Partner university in US, UK, France, etc. the cafeterias are open till 5 AM, close from 5 - 8 and open up again by 9 AM. There are many places inside and outside the campus where students can hangout. Passion is the best fest. 3 day event with everything. Anuv Jain, The Local Train, Zahir Khan. I’m part of Student Council. I do believe being in club / committees help as we get to learn a lot and get a lot of exposure to sponsorship, designing, marketing etc.

Exam Structure

So I applied to IMT after my XAT results came out. Had to submit my documents online . Then got call letter for IMT and was asked to fill preferred city for interview, then came interview day, finished the interview and waited for a while after which results were announced. And I got an offer letter along with that I got a fee breakup and instructions on when to pay the fee. Document submission etc.


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MS

Campus Life

The college has good infrastructure that can almost support all major sports like cricket, basketball, volleyball, table tennis, tennis etc. We have both indoor and outdoor sports facilities. Yes, there are two gyms in the college. The gyms are equipped with all basic machines found in normal gym. No, the college does not have a swimming pool. The college has a huge auditorium that can seat 600 students, and has 2 libraries equipped with state of the art computers. We have access to many third party databases and facilities like bloomberg terminal. No, students are not allowed to have personal vehicles parked inside campus. Relatives/friends can visit students during visitor hours. But they are not allowed inside the hostel rooms. Apart from canteen/cafteria (Arcus and Nescafe) there are no other food joints. The college has a medical emergency room with a visiting doctor. The college also has 24x7 ambulance facilities.The overall campus life is vibrant, most students hangout in common areas after class. IMT never sleeps, there always something going on at night. The cafteria is open at night. K block is where most students hangout, outside the campus people usually go to Delhi, or Noida to party. No, the locality is a bit unsafe at night. IMT has lots of fests, but the biggest one is Passion. The campus is all engaging during the time of fests, where everyone contributes and participates. There are 20+ clubs and committees, Dj Ravtor performed during Passion. The most important committee is the Student Council. Yes, there is a foreign exchange program available in IMT. 30+ students participate in this exchange,

Faculty

There are 3 trimesters every year, and each trimester has an end-term exam along with multiple quizzes, group projects and presentations. Most of the subjects are easy to understand. Continuous quizzes help with the revision of the course materials. In the first trimester, the classes are usually scheduled from 9 am to 4:45 pm all days of the week. Students who are engaged with committee work do not get much free time after classes and some find it really hard to balance academics and extracurriculars. Students also have to maintain 80% attendance in each subject or else they suffer grade losses. Lecturers use PPTs to teach in class and keep the sessions interactive by bringing in real-life case studies relevant to the topic at hand. Most of them are great at engaging students but there are some who just come and read out the slides.


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Campus Life

There's a common ground which is used for playing cricket and football. There's an outdoor badminton court and a volleyball court and an indoor table tennis room. The campus also has a gym which is used by both boys and girls. People usually use the library for any type of coursework. There's an auditorium that is used for conducting leadership talks. The classes are a 5 minute walk from the hostel blocks and are well equipped with the necessary equipment. There's also an on-campus doctor. Students are not allowed to park their personal vehicles inside the campus.The overall campus life is good. People usually hang out in and around the campus. The college hosts two major events every year- Chakravyuh (sports event) and Passion (flagship management & cultural fest). There are various clubs and committees and the major ones are the Student Affairs and Welfare Council, Placement Committee, Sports Committee, Cultural Committee, etc. The above mentioned committees get the highest number of applicants each year during their recruitments.

Faculty

The course curriculum is one of the most difficult among various different courses. People are failing in exams. A score of 60 per cent is considered really good and scored only by the top cader. The course demands a lot from the student. There are multiple internal assessments and exams, with a final end-term exam usually at the end of the year. Students typically attend theory and practicals daily; the day usually starts at 8 am and ends at 6 pm. And there is a minimum attendance requirement of 75 per cent, below which students won't be allowed to attend their end-term exams. The faculty members are knowledgeable with in-depth knowledge in their own specialisations.


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Post Graduate Diploma in Management [PGDM] (Marketing) : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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