Marketing Managers are high in demand because they are responsible for not only the business growth of a company but also are in charge of developing strategies and tactics to boost a company’s reputation and deploy successful marketing campaigns from ideation to execution. According to a report published by Goldman Sachs, there will be a massive demand for marketing managers by 2025, provided the growth of the Indian Digital Marketing Sector of over 20% continues.
In order to become a marketing manager in India, the candidates must have relevant degrees in the field of marketing. Aspiring candidates can pursue either Undergraduate or Postgraduate Marketing Courses or Management Courses. There are a number of top Marketing Colleges in India that offer courses starting from Certifications to Postgraduate degree Marketing Management such as MBA Marketing or MCom Marketing. Some of the other relevant courses that Marketing Manager aspirants can take up are PG Diploma in Marketing Management, BBA marketing etc. See Also: Digital Marketing Courses
After successfully completing a degree in Marketing, candidates can join several top Marketing companies and organizations with an average salary of INR 4.50 L – 6 LPA. The salary of a Marketing Manager gradually rises with experience and exposure, that they gain over time. According to Payscale, the average salary of a marketing manager in India is INR 6.79 LPA. Check: Marketing Manager Qualifications
Table of Contents
- How to Become a Marketing Manager: Quick facts
- What does a Marketing manager do
- Types of Marketing Managers
3.1 Business Development Mangers
3.2 Brand Managers
3.10 Advertising Manager
3.11 Social Media Manager
- Steps to become a marketing manager
- How to become a Marketing Manager in India
- Courses to become a Marketing Manager
6.1 MBA Marketing
6.2 PGDM Marketing
6.3 Post Graduate Diploma in Marketing
7.1 USA
7.2 Canada
7.3 UK
7.4 Australia
How to Become a Marketing Manager: Quick facts
| Industry | Marketing and Sales |
| Eligibility | Undergraduate or Postgraduate degree in relevant field |
| Average Starting Salary | INR 5,00,000 – 20,00,000 |
| Job Opportunity | Business Firms, Advertisement Agencies, Market Research Engines, Government Institutions, Banking Institutions |
What Does a Marketing Manager do
Before we go further into the types of marketing managers, let us first know what a marketing manager does. All the marketing campaigns and deals that the companies do are planned and done under the marketing managers.
- Marketing Manager's brain storms to create new campaigns that help the companies achieve their growth objectives.
- Marketing Managers are responsible for looking after the digital marketing segment of their company. The digital marketing segment is set to see the highest growth in marketing in 2022.
- Marketing Managers are responsible for conducting market research and analysing the demand of the target audience and providing suggestions to the production team regarding the changes in the products and services.
- Marketing Managers create awareness amongst the target audience regarding new product launches or changes, by curating advertisements.
- Marketing Managers bring in new leads for the business as well as optimise the existing campaigns by changing the scheduling and frequency of the campaign to get the highest return on investment.
- Marketing Managers study the present consumer behaviour and try to predict future trends.
Types of Marketing Managers
Marketing management is a vast career option. The following types would enable the students to narrow down their choices, and hence, allow them to pick a particular role.
Business Development Manager
The most challenging role in marketing. In this profile the manager is required to pitch their product to the different prospective clients, bring in new leads for the business and generate new revenue streams for the business.
- The eligibility criteria for business development manager is a bachelor or master level degree in marketing. Top companies prefer candidates with a master degree and a work experience of 1-3 years.
- According to Glassdoor, the top companies that hire business development managers in India are Byju's, Lido, Urban Company, Jaro education, and many more.
- Average base salary of a Business Development Manager is INR 5,98,830 according to payscale.com.
See: Diploma in Business Management Courses
Brand Manager
The responsibilities of a Brand manager includes disseminating appropriate messages to the customers so that the message resonates with the current and potential customers. They are responsible for creating brand awareness campaigns for the company products and services.
Some facts about Brand Marketing are:
- A master degree in Management is generally preferred for a Brand management job. Apart from formal education, experience plays an important role in the selection of candidates in the top position.
- Brand marketing jobs are more common in companies that are mainly involved in consumer marketing, like the FMCG, white goods and the automobile sector.
- According to Glassdoor, the top companies that hire jobs for Brand Management jobs are Amazon, People Group, Croma, Royal Enfield etc.
See: Brand Management Courses in India
Content Marketing Manager
The Content Marketers are required to provide quality content. Content markets work with the SEO and the Social media managers to create a streamline of message across various platforms.
Some of the interesting facts about content marketing are:
- The content marketing manager must have a Bachelor/ Master degree in Marketing or Journalism. They need to have a basic understanding of the SEO tools, web analytics.
- According to SEMRush 17,000 jobs are available in content marketing, with 5,000 jobs available in India.
- According to LinkedIN the top companies that hire content marketing managers are Hotstar, Talentsier, I say Organic, Mindtree, etc.
- Content Marketers in India earn an average of Rs 5,27,062 according to payscale.com.
Digital Marketing Manager
The job of a digital marketer includes increasing the traffic on the company or client website. Digital marketing manager plan the Online Marketing Campaign, that includes web, SEO, SEM, Email, Display Advertising and Social Media. They are responsible for maintaining the social media presence of the brand across all platforms.
Some interesting facts about digital marketing in India:
- The basic eligibility criteria required will be a bachelor or master degree in marketing, with proven work experience of digital marketing.
- Digital marketing sector in India grew by 20%.
- Top Digital marketing companies that hire for the position of Digital Marketer in India are IndeedSEO, Divwy Technologies, Webchutney, SocialPulsar Inc, etc.
- The average salary of a Digital marketer in India is INR 5,48,258 according to payscale.com.
See: Digital Marketing Courses
Email Marketing Manager
Email Marketing Managers are responsible for identifying the target audiences of the company and developing a list of potential clients.
They are responsible for creating and implementing email marketing campaigns. They are tasked with the generation of leads from email marketing and report the sales generated from the email campaigns.
Some interesting facts about email marketing in India:
- Masters or graduate degree in marketing with at least 5 years of experience.
- 55% of the marketers are willing to invest in email marketing.
- Email marketing in India has grown by 38% in India over the last few years.
- Top email marketing companies in India are Crux Mailer, Kensico, VibeMail, Octane, etc.
- According to Payscale, the average salary of Email marketing managers in India is Rs 4,80,000.
Check out: Internet Marketing Courses
Marketing Consultant
The role of the marketing consultants is to create a marketing plan of a company or entity in detail. The consultants identify the target market and the marketing mix required for the products.
Some interesting facts about marketing consultants in India are:
- A marketing consultant should preferably have a master degree in marketing and must have at least 10 years of experience in the relevant field.
- The Marketing Consultants sector in India grew by 30%. The total growth translated to INR 27,000 crore.
- The top companies that hire marketing consultants in India are Witstunners, Diskriter, Denovo Consulting, etc.
- According to Payscale, marketing consultants in India earn about Rs 6,87,647.
Market Research Analysts
The Market Researchers / Analysts gather data from the audience and draw meaningful conclusions by providing the analysis of the products and the provides a rough synthesis of the promotional or the design campaign required for the products or services.
Some interesting facts about market research analyst are:
- The eligibility criteria for market researchers or analysts are MBA in Marketing or BSc or Msc in statistics. The candidates sometimes need to hold a license which can be obtained after getting trained in the respective field.
- The top companies in marketing research in India are IMRB, RNB research, TNS India private Ltd, Hansa Research, Nielsen, etc.
- A market research manager in India earns Rs 10,12,230 according to Payscale.
See:
Partner Marketing Manager
The role of partner marketing managers is to work on the latest trend with the partners and develop different marketing strategies based on the communication of the rival firms . Identification of the potential partners for the lead generation.
Some interesting facts about partner marketing manager are:
- Bachelor or Master degree in Marketing with at least 4 years of experience in market development projects and working with external partners.
- The top companies in India that hire Marketing partners in India are Amazon, Zycus, Infostretch corporation, FaceBook, Abbott, etc.
- The average salary of a partner marketing manager in India is Rs 10,89,000.
Product Marketing Manager
The Product Marketing manager aids in developing the product by keeping the target audience in mind. The manager is responsible to impart knowledge to the sales team about the benefits of the product and develop marketing tools by attracting the prospects. Some interesting facts are:
- Candidates should have at least a bachelor degree in Marketing, in some cases a Master degree is preferred. A work experience of 2-3 years can act as an added advantage .
- The product marketing market has grown rapidly in India. The rapid growth of different products such as luxury items in India increased the scope of product marketing in India.
- The companies that hire product marketing managers in India are generally from the construction, FMCG sector.
- The average product marketing manager salary in India is INR 10,65,797 according to Payscale.
Advertising Manager
Advertising Managers are responsible for designing and overseeing the contents of the advertising contents as per the need of the target audience. Advertising managers are responsible for creating campaigns that introduce the brand to potential customers and improve the brand awareness.
Some interesting facts are:
- It is essential that the advertising Manager has an MBA in Marketing or similar degree.
- Aspirants need to have 3-5 years of experience in the relevant field such as marketing or advertisement.
- The top Companies in India that hire advertising managers in India are The Walt Disney Company, Xiaomi India, CupShup, Amazon, etc.
- The average salary of an Advertising Manager in India is Rs 6,05,048 according to Payscale.
Social Media Manager
They are responsible for creation of the various campaigns for different social media platforms and develop creative social media strategies. They are tasked with responding with various social media communities and taking part in discussion and answering the various questions related to the product or campaign. Some interesting facts are:
- A bachelor or master degree in marketing or social,media marketing with relevant experience in social media marketing platform (minimum 1-3 years)
- The ad spending in social media per year has grown in India by 5.79 % in India.
- The top companies that hire social media marketing managers in India are Igloble solutions, YT views, Sweans technologies, etc.
- The average salary of a Social Media Marketing Manager in India is Rs 3,07,640 according to Payscale.
How to Become a Marketing Manager in India
A career in Marketing is not easy. One must be ready to hustle from the very beginning. The students who need to fulfill their dream must start preparing from the 11th standard itself.
School Level Preparation
- The preparation to become a marketing manager can start from the higher secondary level itself.
- The candidates are required to maintain a good grade in their 12th examination.Most of the colleges keep an average cutoff between 50-60% for admission to their UG course. In some colleges the cut off can go go upto 80%.
- The candidates should start preparing for the various entrance examinations at the UG level such as SET, IPU CET, DU JAT and many more.
- The candidates can start to prepare about the different subjects such as logical reasoning, numerical abilities, comprehension, reading abilities, etc.
How to Become a Marketing Manager After 12th
Some of the steps and courses that can be followed and pursued after successfully completing Class 12th board exams in order to become a Marketing Manager are listed below for your reference,
UG Level Preparation
- At the UG level the candidates can start preparing for the entrance examination examination at the PG level such as CAT, MAT, SNAP, CMAT, etc.
- The candidates are required to maintain at least 50% in their UG level as per the eligibility criteria of the entrance examination.
- For the preparation of the entrance exam the candidates must go through every facet of the entrance exam syllabus and start working on the individual portions of the syllabus. Check out: CAT Syllabus
- After clearing the entrance exam the candidates must choose the preferred colleges and universities, and start preparing for the GD/PI and WAT. Start reading about the different current events to be best prepared for the interview.
PG Level Preparation
- After taking admission in the universities the candidates must take the marketing specialisation
- During the final year the candidates must choose the internship carefully so that they can leverage their internship so that they can build up their career in their preferred sectors.
- Candidates should sit for the placement drives and secure the job in their preferred profile.
- After securing a job the candidates can use the opportunities to learn the different ropes of the jobs so that they can climb the organisational ladder.
- Candidates can also go for PhD in Marketing after completion of the course.
Marketing Management Courses
Candidates who aspire to become marketing manager should preferably take up PG courses in Marketing . The following are some of the courses that the candidates can take up to become Marketing Manager in India.
MBA Marketing
MBA Marketing is one of the most sought specializations of the MBA course. The MBA Marketing allows the candidates to develop proper understanding about the trends in the consumer behaviour, market trends as well as the promotional strategies. MBA Marketing admissions are done on the basis of entrance examination followed by GD, PI or WAT. The top MBA Marketing colleges in India are IIM Calcutta, SIBM, St. Xavier University, Calcutta University, etc.
Eligibility Criteria
- The candidates are required to have a minimum aggregate score of 50% in their UG level.
- The candidates are required to pass any of the entrance examinations such as CAT, MAT, XAT, SNAP, etc.
- In some cases the candidates are required to produce evidence of their work experience for admission to the top colleges such as IIM Calcutta, SP Jain, etc.
PGDM Marketing
- The PGDM Marketing is a Postgraduate diploma course offered to the candidates who aspires to pursue a career in the field of marketing, sales or business development.
- The admission to the PGDM Marketing course is done on the basis of entrance examinations such as CAT, MAT, XAT, etc.
- Some of the top colleges offering the PGDM in Marketing Course are Asia Pacific Institute of Management, Accman Institute of Management, IIKM Business School, Bangalore University, etc.
Eligibility Criteria
- The candidates should have completed their UG program from any recognised university with an average score of 50%.
- The candidates are required to pass any of the entrance examination and appear for the GD and PI round
Entrance Examination
The candidates are required to appear in the following entrance examination for applying to the PGDM Marketing Course.
Post Graduate Diploma in Marketing
It is a postgraduate diploma course that teaches the candidates to understand the strategy of sales and marketing, business development , communication strategy and so on. The admission to the Post Graduate Diploma in Marketing course is based on entrance examination followed by GD or PI.
The top Post Graduate Diploma in Marketing colleges are Institute of Public Enterprise, Neville Wadia Institute of Management Studies and Research, CMJ University and so on.
Eligibility Criteria
- The candidates should have completed their UG program from any recognised university with an average score of 50%.
- The aspirants will have to clear the entrance examination and the subsequent GD and PI round if any.
Entrance Examination
The following are the list of entrance examinations. Check Out:
How to Become a Marketing Manager Abroad
Candidates study abroad to become a marketing manager.
- To be eligible to study marketing abroad the candidates must have proficiency in English and score 50-55% in their bachelor level exam.
- The candidates should appear for the entrance exam like GMAT or GRE. Candidates must also appear for English proficiency tests like IELTS, TOEFL.
- The average course fee charged is INR 20-30 Lac.
- The average salary offered abroad ranges from INR 40 lac.
How to become a Marketing Manager in the USA
The following are the eligibility for studying marketing management in the USA and average salary of Marketing managers in that nation.
Eligibility
- Candidates should have completed 16 years of education to pursue a master degree in the USA.
- The candidates should have a four years bachelor degree.
- The candidates must pass their graduation with a minimum score of 87-89% (GPA of at least 3.6 out of 4), to get admission in top colleges in the USA.
- Candidates must score at least 720 in the GMAT entrance examination. Some universities accept GRE scores.
- The candidates must pass the English proficiency tests such as TOEFL and IELTS. In TOEFL the candidates must score at least 90-110 and in IELTS the candidates need to score overall 7.
- Apart from these candidates must submit a statement of purpose, letter of recommendation and cover letter elaborating their achievements.
- Candidates should generally have 3 years working experience to study MBA in the US.
Top Colleges
The Top colleges in marketing in US according to QS Ranking are-
| University Name | Average Annual Fees |
|---|---|
| Columbia University | INR 45 L |
| USC University | INR 45.55 L |
| Texas University | INR 35.53 L |
| Michigan State University | INR 13.81 L |
| Florida International University | INR 23.30 L |
| Texas A&M University | INR 37.74 L |
| Purdue University | INR 31.23 L |
| John Hopkins University | INR 54.56 L |
| Alabama University | INR 11.57 L |
How to become a Marketing Manager in Canada
The following are the eligibility for studying marketing management in Canada and average salary of Marketing managers in that nation.
Eligibility
- Candidates should have completed 4 years of undergraduate course to pursue MBA in Canada.
- The candidates need to pass their relevant graduation with at least 75% marks. In the case of CGPA system the candidates need to score at least 8. In the case of an IIT graduate a score of 7.5 is acceptable.
- The candidate should have a good score in GMAT (It is preferable to have a score of 650 in GMAT).
- The candidates need to appear for the english proficiency test such as IELTS and TOEFL. In case of IELTS a minimum score of 7 is required and in case of TOEFL a score of 90-100 is required.
- Apart from the educational qualification the candidates need to submit at least two professional letters of recommendation and a strong application essay to the university.
- The candidates should have a minimum work experience of 2-3 years.
Top Colleges
The top colleges in Canada are-
| University Names | Average Annual Fees |
|---|---|
| Concordia University | INR 29.60 L |
| HEC Montreal University | INR 20.36 L |
| Queen’s University | INR 7.25 L |
| University of Guelph | INR 11.18 L |
| York University | INR 42.70 L |
How to Become a Marketing Manager in the UK
The following are the eligibility for studying marketing management in the UK and average salary of Marketing managers in that nation.
Eligibility
- A graduate degree with a minimum score of 50-60% from a recognised university. The score for top institutes can be higher.
- A minimum score of 650 in GMAT.
- The candidates need to appear for the english proficiency test such as IELTS and TOEFL. In case of IELTS a minimum score of 6.5 is required and in case of TOEFL a score of 95 is required.
- A minimum work experience of 2 years.
- Candidates must submit an updated CV, with a statement of purpose cover letter (500 word essay) and must possess a student visa,
Top Colleges
The Top colleges in UK are:-
| College/University Names | Average Annual Fees |
|---|---|
| Imperial College London | INR 38.95 L |
| Manchester University | INR 33.36 L |
| Warwick Business School | INR 30.99 L |
| University of Edinburgh Business School | INR 25.83 L |
| Cranfield University | INR 13.43 L |
| Bath University | INR 38.21 L |
| Lancaster University | INR 24.78 L |
| Birmingham Business School | INR 24.37 L |
| Durham University | INR 26.43 L |
How to become a Marketing Manager in Australia
The following are the eligibility for studying marketing management in Australia and average salary of Marketing managers in that nation.
Eligibility
- Candidates need a good score in their graduation level where they must score at least 65%. In some cases the score may go as high as 80%.
- A good score in the GMAT or GRE exam.
- Minimum 2 years experience in business or managerial related fields.
- The candidates must pass the english proficiency tests such as TOEFL and IELTS. In TOEFL the candidates must score at least 80-10 and in IELTS the candidates need to score overall 6.5.
- Apart from these the candidates need to submit bank statements showing sufficient funds, OSHC Health insurance and statement of purpose.
Top Colleges
The top colleges in Australia according to QS ranking are-
| College/University Names | Average Annual Fees |
|---|---|
| Australian National University | INR 55 L |
| University of Melbourne | INR 40.11 L |
| University of Sydney | INR 57 L |
| University of New South Wales (UNSW) | INR 42.92 L |
| University of Queensland | INR 36.52 L |
| Monash University | INR 39.40 L |
| University of Western Australia | INR 44.48 L |
| University of Adelaide | INR 38.02 L |
| University of Technology Sydney (UTS) | INR 35.10 L |
Benefits of Becoming a Marketing Manager
Being a marketing manager is one of the most high profile jobs in the country. The marketing manager is responsible for increasing the sales of the company and improving their revenue. The candidates having the drive for constant increase in sales and a flair for communication should pursue this degree.
- Salary: After the completion of the degree, a marketing manager can get a job with an average salary of INR 2,,86,000. A mid level marketing manager can earn upto INR 685,000. A marketing manager with 10 years of experience can earn upto INR 10,00,000 per annum.
- Job Security: The Marketing Manager with creative skills has a high chance of securing a job. The job security of a marketing manager is high if they are able to improve the sales of the company. The increasing diversity in the managerial roles, especially in Marketing segments (Digital, social media, SEO marketing) has improved the job scope of the marketing manager.
- Positive Impact of the Career: The Marketing Manager grows every day. This job profile provides the opportunity for continual learning. The scope for improving the company’s business and improving the brand image increases the job satisfaction of individuals. It has been observed that marketing managers often occupy top positions in companies such as CMO, CEO, VP and many more.
- Higher Studies: The candidates can go for higher education and enroll themselves under the PhD programmes. The candidates have to appear for the NET entrance exam to enroll themselves in doctoral programs.
- Unique Experience: The candidates with a good amount of experience in the related field can only secure a well-paying position. The creation of different strategies can provide a unique experience to the managers.
Top Recruiters for Marketing Managers
Here are the list of top recruiters of Marketing Management graduates:
| Accenture | IBM India |
| Uber | |
| Sony | Abode |
| Zomato | Grofers |
| CTS | Cvent |
| HCL Technologies | Junglee |
| Cashkaro.com | Bain and Company |
| TCS | Byju’s |
| Hero moto corp | Microsoft |
| GAIL | Hindustan Petroleum |
Skills Required to Become a Marketing Manager
The top skills required for the position are:
| Writing Skills | Creativity |
| Website Optimization | Communication Skills Time Management |
| Search Engine Optimization | Skill Development |
| Planning and Execution | Analytical Skills |
Salary of Marketing Manager
The average salary according to the different criteria are:
Specialization Wise
Average salary according to the different specialization are-
| Specialization | Average Annual Salary |
|---|---|
| Business Development | INR 5.98 L |
| Brand Marketing | INR 6 L |
| Content Marketing | INR 5.27 L |
| Digital Marketing | INR 5.48 L |
| Email Marketing | INR 4.80 L |
| Marketing Consultants | INR 6.87 L |
| Marketing Researcher | INR 10.12 L |
| Social Media Marketing | INR 3.07 L |
| Partner Marketing | INR 10.89 L |
Read More: Brand Manager Salary
Experience Wise Salary
Salary of the marketing manager according to the experience are-
| Experience | Average Annual Salary |
|---|---|
| Fresher | INR 1.50 – 4 L |
| Experienced | INR 10 – 30 L |
Check: SEO Manager Salary
How to become Marketing Manager: FAQs
Ques. Who can appear for CAT 2022?
Ans. The students holding a graduate degree can appear for CAT 2022. The students are required to obtain at least 50% in their graduation. Though, the reserved categories enjoy the benefits of 5% relaxation.
Ques. Do the foreign universities accept the CAT?
Ans. No, the foreign universities do not accept CAT scores. CAT score is only valid in India. If one wants to study management courses abroad, he needs to give the GMAT.
Ques. Does pursuing an MBA break a bank?
Ans. It depends on the universities. The average annual fees for MBA typically range from INR 30,000 to 12,00,000.
Ques. Can the students who did not complete the bachelor’s appear for CAT 2022?
Ans. The minimum eligibility criteria for CAT 2022 is a bachelor’s in a related field. However, the students who are in the final year of their graduation can apply for CAT 2022.
Ques. What job offers the highest pay in the Marketing field?
Ans. The Chief Marketing Officer offers the highest pay in the Marketing field. The average annual salary of the said job ranges from INR 94,000 - 34,20,000.
Ques. Why is marketing necessary?
Ans. Marketing is vital for the growth of the business. It helps in maintaining cordial relations with the customer and helps in increasing the life of the business.
Ques. What tools do marketing managers use?
Ans. Marketing Managers use tools for various purposes. Some of the common tools used by managers in different marketing fields are ProofHub, Ahrefs, Hootsuite, Canva, Mailchimp, and Hunter.io.
Ques. What are the must-read books for marketing management?
Ans. Marketing Models by Philip Kotler and the 15th edition of Marketing Management by Kotler Keller are the must-read books for marketing management. These books provide modern-day strategies for managing.
Ques. Is a postgraduate degree necessary for becoming a Marketing Manager?
Ans. The minimum eligibility criteria for a Marketing Manager is a bachelor’s degree. However, some firms require a master’s degree in a related field. Hence, it is not mandatory to hold a postgraduate degree but it's generally preferred.
Ques. What work does a web marketing manager do?
Ans. The Web Marketing Manager enhances the social media presence and employs strategies to increase the customer base. Typically the manager analyzes the performance of other firms and collaborates with them. It helps in maintaining friendly relations.
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