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Marketing Manager Qualification: Courses, Skills. Scope, Salary

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Ahana Bhaduri

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A Marketing Manager is the creative head of a company and has the most crucial role to play in a company, such as strategiszing about the brand's promotion keeping in mind the target audience, maintaining a suitable image for the company to its stakeholders and investors, to increase the reachability of the company is the sole purpose of the marketing manager. He designs strategies to meet the brand aspirations, work with the advertising agencies and create a guideline for the media campaigns to promote the company’s services among the masses. A marketing manager is also involved in preparing sales and marketing contracts, working and reviewing the advertisement campaigns, be it print media, digital, or broadcast media. He also negotiates on companies’ contracts and sales. 

In order to become a Marketing Manager, aspiring candidates can pursue various Diploma, Undergraduate and Postgraduate Marketing Courses or Management Courses, from any of the top Marketing Colleges across the country. Apart from these students aspiring to become Marketing Managers can also pursue MBA in Marketing from any of the top MBA Marketing Colleges across the country.

The average starting salary of a Marketing Manager in India is INR 2.80 – 4.40 LPA. However with gradual experience and skills one can get a salary as much as up to INR 47 LPA. Read More: Salary of a Banker

Who is a Marketing Manager

A marketing manager is someone who analyzes and plans the marketing strategies keeping in mind the customer’s interest. He is the creative head behind the brand promotion and advertisement campaign of the company. 

  • A marketing manager is someone who has strong and persuasive communication skills for the promotion of the company. 
  • Marketing Managers must be a quick decision-maker to analyze and strategize the right plan looking at the market’s needs.
  • Marketing Managers have a twofold responsibility of maximizing the profits of the company along with fulfilling the customer’s demand. 
  • Marketing Managers must have the vigor to play the right card at the right time for the brand’s promotion, beating all the competitors of the company. 
  • Marketing Managers must strategize with a futuristic approach to ensure the company’s stand in the long-term goal. 
  • A marketing Manager’s ideas must be profit-seeking and customer friendly. 

To become a marketing manager, a bachelor’s degree in any field is a must requirement but students with Marketing, Business Management as their stream are generally preferred for the profile.

Marketing Manager Qualifications

Marketing Manager as a career choice has a vast scope and which needs analytical and practical skills. Having a degree or certificate in this field will provide an edge over other candidates with a non-marketing background. 

Also, a Marketing course will help you cover every aspect of this field, enhancing your working skills and will prepare you as per the job’s requirement. 

There are various degree and certification courses essential to become a marketing manager, listed below are few of the top courses that can be pursued by students aspiring to become Marketing Managers.

Certificate Courses 

The marketing field offers various certificate degrees to become a marketing manager. 

Certificate course in Digital Marketing Certificate course in Email Marketing Certificate course in Marketing Strategy
Certificate course in Data Mining Certificate course in Social Media Marketing Certificate course in Basic Marketing Management

There are various short-duration courses covering every aspect of the marketing field. Along with the theoretical part, these courses provide you with practical knowledge as well. 

Also, there are many online courses available that provide you with a certificate in Marketing Management. Various 

Some of the top Colleges offering such courses are tabulated below,

Jamnalal Bajaj Institute of Management Studies IIM Calcutta
All India Management Association, Delhi New Delhi Institute of Advanced Studies
DIT University Lovely Professional University
NMIMS Bangalore -

Diploma Courses

The diploma program in sales and marketing management is a one-year course. The course’s epicenter lies in marketing as a major function of the business. The diploma courses majorly focus on the marketing and sales aspects of the business through different mediums and cater to the behavioral management of the customers. 

Some of the well-recognized universities and colleges offering PG Diploma in Sales and Marketing Management are tabulated below,

Dr. Babasaheb Ambedkar Marathwada University – BAMU Institute of Technology and Management, Tamil Nadu
Mumbai Institute of Information Technology – MIIT HL Centre for Professional Education, Gujarat

Undergraduate Courses

To become a Marketing Manager, Undergraduate degrees are the most preferred and convenient ones. Undergraduate courses like B.Com or BBA in Marketing and BBA in Supply Chain Management are best suited for someone aspiring to be a marketing manager. 

The Undergraduate courses holistically covers the different aspects of marketing management from data mining to search engine optimization. With the latest trend of digital marketing in 2021, these courses will help in better career options in the future. 

Different government and private colleges offer undergraduate courses in the desired stream, some of them are tabulated below for your reference,

Maharaja Sayajirao University, Baroda Balaji Institute of Modern Management, Pune
Indira Gandhi National Open University, Delhi Jamnalal Bajaj Institute of Management Studies, Mumbai
Welingkar Institute of Management Development and Research, Mumbai University of Petroleum and Energy Studies, Dehradun

Postgraduate Courses

Having a Postgraduate degree in marketing management is like a cherry on the cake. There are some companies which demand a Postgraduate degree in marketing during their hiring process. Postgraduate courses will give you advanced knowledge in a specific area of marketing management. 

Postgraduate Marketing courses are 2 years degree courses. There are some colleges that offer part-time courses as well. So, if you are a working professional, you can still manage to have an MBA degree in the marketing world, and give a boost to your marketing career by becoming a Marketing Manager.

There are different PG courses available in terms of Marketing management like MBA in Supply Chain Management, MBA in Marketing, M. Com, and so on.Some renowned colleges offer MBA degrees in marketing like, 

IIM Bangalore IIM Calcutta
IIFT Delhi K J Somaiya Institute of Management Studies & Research, Mumbai

How to Get Hired as a Marketing Manager in 2022

There is not a specific set of requirements to get hired as a Marketing Manager. But there are some few tips that will make sure to secure you a position of Marketing Manager in a company.

Listed below are few of the most crucial tips that needs to be followed to secure your position as a Marketing Manager of any organization,

  • Get a Bachelor’s or Post Graduate degree in marketing, business management, business communication, or any other relevant discipline to get a holistic understanding of the Marketing profile.
  • Do some internship while pursuing a Bachelor's degree. Internships are extremely helpful in polishing your skills and making you aware of the roles and responsibilities of the position.
  • Frame your resume keeping in mind the skills requirement of the profile of Marketing Manager. Don’t forget to mention the internships you have already done in the marketing field. Add your achievements, your skill sets including good communication skills, persuasion in your resume. The use of some of these specific keywords will enhance your resume.
  • Be aware of the recent trends in the marketing world. Keeping up to date with the market trends will give you more confidence during your interview and will give you an edge over other contestants. You can attend different seminars or webinars regarding the marketing field to enhance your knowledge in this field.
  • Become a part of some marketing association to learn the tips and tricks of marketing. This will help you in your job profile.

Salary of a Marketing Manager

The average salary offered to a Marketing Manager is generally between INR 5,00,000 - 7,50,000 per annum. Mentioned below are the category wise salary of a Marketing Manager,

Experience Wise Salary

Tabulated below is the average salary earned by a Marketing Manager based on the level of their working experience,

Experience Level Average Annual Salary (INR)
Entry Level 2.94 L
Mid Level 7.12 L
Senior Level 20 L

Company Wise Salary

The average salary earned by a marketing manager varies from company to company. Here are some data of the average salary earned by a company, 

Name of the Company Average Annual Salary (INR)
Amazon 19.16 L
Amway 6.33 L
TCS 10.17 L
BYJU’s 6.82 L
Infosys 18 L
Wipro 10.37 L
ICICI Bank 10.56 L
Vodafone 9.24 L
Ola Cabs 22 L

Marketing Manager Qualification: FAQs

Ques. What are the qualifications of a Marketing Manager?

Ans. Usually, a Marketing Manager possesses a Bachelor’s degree in Business Administration or Marketing. But you can also go for a short-term course like certificate or diploma courses after your graduation.

Ques. What is the day-to-day job of a marketing manager?

Ans. The marketing Manager generally looks after the marketing strategies of the company and constantly works to increase the market reach of the company through advertisements in print, digital, or broadcast media. He is the head of organizing advertising campaigns.

Ques. What is the work timing of the Marketing Manager?

Ans. A Marketing Manager has a 9 to 5 job like any other employee. Although during the time of a new product launch, he has to dedicate extra time to determining and planning the marketing strategy for the products. Also, he has to be involved in some work trips to fulfill the requirements of his job.

Ques. How much experience does one need to become a Marketing Manager?

Ans. A managerial post like this requires a sense of responsibility and skills. For a fresher, it becomes a lot more difficult to handle the work pressure. To become a Marketing Manager usually requires a work experience of 6 to 8 years.

Ques. What is the best course in the field of Marketing?

Ans. A Bachelor’s degree in Marketing is one of the best marketing courses, as this covers the basics of marketing principles. This course gives a holistic overview of the marketing world.

Ques. What are the different types of Marketing?

Ans. The marketing field in itself has different subtypes including:

  1. Digital Marketing
  2. Content Marketing
  3. Search Engine Optimization
  4. Social Media Marketing
  5. Email Advertising
  6. Affiliate Marketing
  7. Influencer Marketing
  8. Advertisement Marketing
  9. Paid Advertising

Ques. What are the different job roles available to a Marketing Manager?

Ans. The job of a Marketing Manager has a vast scope. There are different job roles available to a Marketing Manager like:

  1. Project Manager
  2. Creative Head
  3. Media Planner
  4. Art Director
  5. Copywriter
  6. Media Director
  7. Promotion Manager
  8. Advertising Coordinator
  9. Advertising Director
  10. Advertising Sales Representatives
  11. Marketing and Promotion Manager

Ques. What are the top Recruiting Companies for a Marketing Manager?

Ans. In today’s competitive environment, almost every company needs a Marketing Manager. But there are some top recruiting companies in the market like Google, PepsiCo, Unilever, Apple, Amazon, American Express, Coca-cola, and many more.

Ques. What are the benefits of becoming a Marketing Manager?

Ans. A Marketing Manager has a lot of advantages, firstly, he gets paid a good salary package. Secondly, there is not a monotonous job, you get to explore a lot of projects and every project requires a different set of dealing. Thirdly, you get to learn new things every day and you can update your skills with the changing marketing demands anytime. Besides, if you are a travel junkie, this job offers a lot of work travel.

Ques. Name some top colleges in India that offer a career in Marketing?

Ans. Some of the best colleges to pursue your marketing career are, IIM Ahmedabad, Indian School of Business, Hyderabad, Faculty of Management Studies, Delhi, IIM, Indore, IIM Bengaluru, Bharathiar University, Coimbatore.

Post Graduate Diploma in Marketing Management : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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