Post Graduate Diploma in Public Relations is a 1-year Diploma level program. Public relations is the way of a systematic communication that connects companies and organizations with the public. The Programme is divided in two semesters.
The eligibility criteria is a bachelor’s degree with a minimum of 50% marks in any streams from a recognized university. The admission to Post Graduate Diploma in Public Relations is based on merit. However, some colleges conduct their entrance exam followed by a personal interview and a group discussion round for the admission.
This diploma program’s objective is to show the targets, policies, products, and services of a client to their audience in the right way. The average course fee in India will range from INR 50,000 to 7 LPA, based on the institution that offers the course. The average salary packages offered will be around 3 LPA to 10 LPA.
After completing the course, the students can opt for the roles such as Advertising account executive, Advertising copywriter, Event Manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, etc.
PG Diploma in Public Relations: Course Highlights
Course Level | Post-graduate Degree |
Full Form | Diploma in Public Relations |
Duration | 1 year |
Eligibility | A bachelor’s degree with a minimum of 50% marks from a recognized university |
Admission Process | Merit or Entrance Exam |
Course Fees | INR 3 to 7 LPA |
Average Salary | INR 3 - 10 LPA |
Top Recruiting Companies | News24, TCS, Times Group, Percept Picture Company, DNA Networks, Encompass, Rediffusion, Genpact, India News, India Today Group, Book My Show, Lintas, Nav Bharat Times,JanSandesh, Lowe Lintas, Vibgyor, Wizcraft, Dainik Bhaskar, Doordarshan, etc. |
Job Positions |
Advertising account executive, Advertising copywriter, Event manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, etc. |
PG Diploma in Public Relations: Admission Process
Firstly, the students must fill up the application form through offline or online mode.
- In some colleges, the candidates are selected based on merit followed by a round of personal interviews in person or through Skype.
- Some institutes prefer an entrance exam followed by a personal interview and group discussion.
PG Diploma in Public Relations: Eligibility Criteria
The students who are willing to pursue this degree must be eligible with the following criteria:
- A bachelor’s degree with a minimum of 50% marks in any streams from a recognized university. Some universities might prefer graduation from Arts, Science, Commerce, and Mass communication.
- Those who are waiting for their final semester’s results can also apply for the course temporarily. The university will confirm the admission based on the graduation results.
PG Diploma in Public Relations: Entrance Exams?
The students must register for the university entrance exam and attend the exam. After qualifying for the exam, the candidates will be called for a group discussion followed by a personal interview.
Name of the Entrance Exam | Exam Date |
---|---|
SIMC MA | To be announced |
IIMC | To be announced |
YMCA | To be announced |
SACAC | To be announced |
PG Diploma in Public Relations: How to prepare for entrance exams?
Try to follow these tips to help you to crack the exam.
-
Know the syllabus
The basic syllabus for the management entrance exam for the PG Diploma in Public Relations is
- General Awareness about Development and Public Issues
- General Aptitude
- Language Skills
- Analytical & Comprehension Skills
- Brand Awareness & Recall
- Social Consciousness
- Lateral Thinking Capabilities
- Acknowledge the exam pattern
It is very important to know about the entrance exam, type of questions asked, marking scheme, duration of the exam, and the mode of exam. The number and types of sections in an entrance exam will change according to the university board.
- Refer to the previous year’s question papers
- Study the recommended books.
Some of the popular books for the entrance exams are:
S. No | Name of the books/ Publication | Author |
---|---|---|
1. | Public Relations Strategies and Tactics | Wilcox, Dennis L and Glen Cameron |
2. | Handbook of Mass Communication (Theory and Practice) | V K Joshi |
3. | The New Rules of Marketing and PR | David Meerman Scott |
4. | Success Master: Journalism & Mass Communication Entrance Examinations | - |
- Revise every section that you have studied.
- Eat Healthily.
- Schedule your time table for a day.
- On the day before the exam, prepare the things you need on the big day. Check twice whether you have everything you need.
- You must bring the admit card and ID proof that might be
- Voter Id Card
- Passport
- Driving License
- Pan Card
- Aadhaar Card
How to Apply?
The candidates can apply for the course through online or offline mode.
Steps to be followed:
- Visit the official website of the university and search for the PG Diploma in Public Relations application forms 2023.
- Fill up the form, upload the scanned copy of the required documents and pay the application fee.
- The university will send the details about the final round of Group discussion and personal interview (if any).
PG Diploma in Public Relations: How to get Admission to a Good College?
The best way to get admission for the program in the desired institute is to mold yourselves for the upcoming exam, personal interview, and group discussion.
Tips for the personal interview:
- Use good non-verbal communication
- Dress appropriately
- Always Listen
- Don't talk too much
- Don't be too mundane
- Use appropriate language
- Don’t be desperate
Tips for the group discussion:
- Have a good subject knowledge
- Be a Leader
- Be a good Listener
- Have good Communication Skills
- Have good Body gestures
- Make multiple entries
- Be relevant
PG Diploma in Public Relations: What is it about?
PG Diploma in Public Relations is a 1-year course primarily focussing on moulding the candidates in the marketing field by teaching the difference in consumer behaviour and basics of public relations and the importance of various media as a medium to reach the audience.
Why Study PG Diploma in Public Relations particular course?
There are plenty of reasons to choose this particular course for your future. Some are as follows:
- This course gives a pool of open opportunities in fields like advertising, PR, Marketing, etc.
- U.S. News and World Report ranked Public Relations (PR) as the No. 3 best creative and media job in the world.
- The job offers include Advertising account executive, Advertising copywriter, Event Manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, etc.
- This course will train the students to send out press releases, partner with the media, using social media, communicating with clients and employees, and corporate social responsibility.
PG Diploma in Public Relations: Course Comparison
The following table narrates the key difference between PG Diploma in Public Relations and PG Diploma in Public Relations and Advertising
Parameter | PG Diploma in Public Relations | PG Diploma in Public Relations and Advertising |
---|---|---|
Domain | Mass Communication | Mass Communication |
Overview | It is a 1-year postgraduate diploma course in the discipline of Mass Communication that focuses on public relations between organizations and public | It is a 1-year postgraduate diploma course in the discipline of Mass Communication that focuses on Strategic communication between organization and the public and also advertising. |
Duration | 1-year | 1-year |
Eligibility | 50% marks in Bachelor's degree | 50% marks in Bachelor's degree |
Average Annual Fee | INR 10,000-1 Lakhs | INR 10,000-1Lakhs |
Average Salary Offered | INR 2-10 LPA | INR 5-10 LPA |
PG Diploma in Public Relations: Top Colleges
College Name | Average Annual Fees |
---|---|
Indian Institute of Mass Communication (IIMC) | INR 72,000 |
YMCA Institute for Media Studies & Information Technology | INR 65,000 |
University of Lucknow | INR 15,000 |
Jadavpur University | INR 5,000 |
Department of Communication and Journalism, University of Mumbai | INR 43,583 |
Makhanlal Chaturvedi National University of Journalism and Communication | INR 17,055 |
Aligarh Muslim University | INR 9,325 |
Annamalai University | INR 15,550 |
PG Diploma in Public Relations: College Comparison
Parameter | Indian Institute of Mass Communication (IIMC) | YMCA Institute for Media Studies & Information Technology | University of Lucknow |
---|---|---|---|
Overview | The university is funded and advanced by the Government of India. It is an autonomous society under Ministry of Information and Broadcasting | It was established in 1984. It is affiliated to Punjab Technical University, Jalandhar. | It was established in 1867. It is one of the oldest Government owned colleges. |
Rank | India Today Ranking-1 | - | - |
Average Fees | INR 72,000 | INR 65,000 | INR 15,000 |
Average Package Offered | INR 10 Lakhs | INR 4 Lakhs | INR 3 Lakhs |
Placement Companies | Adfactor, edelman, HCL, etc | NDTV, Aaj Tak, All India Radio, etc. | Shiksha, TCS, Infosys, Jaro Education, Prism Jonson, Extramarks, etc. |
PG Diploma in Public Relations: Distance Education
This course is also available in Distance Education that requires a maximum of 2 years to complete. The eligibility criteria for this stream is a bachelor’s degree with a minimum of 50% marks in any streams from a recognized university.
Some of the top colleges offering this program in distance education are
College name | Course Fee | Duration | Admission process |
---|---|---|---|
Madras University | INR 6400 | 1 year | Merit-basis |
Mudra Institute Of Communications, Ahmedabad | INR 72,500 | 1 year | Merit-basis |
South Calcutta Girls’ College | INR 71660 | 1 year | Merit-basis |
PG Diploma in Public Relations: Syllabus
The course outline and papers for the each semesters are
Paper | Subject |
---|---|
I | Communication Theories Concepts and Process |
II | Marketing |
III | Advertising Principles, Concepts and Management |
IV | Media Planning |
V | Creativity and Campaign Planning |
VI | Public Relations and Corporate Communication |
VII | Government and Public Service Communication |
VIII | New Media: Concepts and Applications |
IX | Production Techniques & Methods |
X | Advertising, Marketing and PR Research |
PG Diploma in Public Relations: Important Books?
Name of the book | Name of the Author |
---|---|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | David Meerman Scott |
The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career External link | Rob Weinhold |
Multimedia Storytelling for Digital Communicators in a Multiplatform World | Seth Gitner |
Cases in Public Relations Management (2nd Edition) | Patricia Swann |
Diverse Voices: Profiles in Leadership | Barry Spector and Shelley Spector |
PG Diploma in Public Relations: Job Prospects and Career Options
The career options available for this program are as follows:
- Advertising account executive,
- Advertising copywriter,
- Event manager,
- Marketing executive,
- Media researcher,
- Public affairs consultant,
- Public relations officer,
- Sales promotion account executive
- Social Media Manager
Jobs where this program would be useful are:
- Broadcast journalist
- Charity fundraiser
- Personal assistant
- Policy officer
- Politician's assistant
- PPC specialist
PG Diploma in Public Relations: Job Profiles
Jobs | Description | Average Salary |
---|---|---|
Advertising account executive | This job’s task is to connect with clients to discuss their advertising needs. | 7 LPA |
Marketing executive | Marketing professional who manages the execution of marketing strategies | 8 LPA |
Event manager | Plan and organise events, ensuring the target audience is engaged and the message of the event is delivered properly. | 4 LPA |
Public affairs consultant | In-charge of designing, developing and maintaining a client's image. | 6.5 LPA |
Social Media Manager | Create and maintain brand promotions, company information and marketing campaigns through social media networks | 5.5 LPA |
Media Researcher | Support TV, radio and documentary producers by pursuing the details of show contributors, locations and background information. | 5 LPA |
Salary Trend Graph
PG Diploma in Public Relations: Future Scope
- As discussed above, there are lots of job offers to pile up for this program. Recently, this program became an important asset to the marketing field. The students also can become a lecturer or professor in a reputed college for an average salary of 3-7 LPA.
- The career opportunities for the PR professional are available in business corporations, PR specialist service providers, advertising agencies, NGOs, government divisions and departments, in the mass media, news, and entertainment industry. The candidates can also start up their own company after 2-3 years of experience in a reputed company.
PG Diploma in Public Relations: FAQs
Ques. What is the eligibility for a PG Diploma in Public Relations?
Ans. The eligibility criteria for this course is a bachelor’s degree with a minimum of 50% marks in any streams from a recognized university.
Ques. What is the PG Diploma in Public Relations Course fee?
Ans. The average course fee in India will range from INR 50,000 to 7 lakhs, based on the institution that offers the course.
Ques. What is the PG Diploma in Public Relations Salary?
Ans. The average salary package in India for this program will be around 3-7 LPA.
Ques. What is the stream of PG Diploma in Public Relations?
Ans. PG Diploma in Public Relations comes under the Department of Mass Communication.
Ques. What are the companies that recruit the students from this course?
Ans. The top recruiting companies are Book My Show, DNA Networks, Encompass, Lintas, Nav Bharat Times, News24, Percept Picture Company, Rediffusion, Vibgyor, Wizcraft, Dainik Bhaskar, Doordarshan, Genpact, India News, India Today Group, JanSandesh, Lowe Lintas, TCS, Times Group, etc.
Ques. What is the scope after pursuing PG Diploma in Public Relations?
Ans. Those candidates who pursued this degree are selected for the jobs such as
- Advertising account executive,
- Advertising copywriter,
- Event manager,
- Marketing executive,
- Media researcher,
- Public affairs consultant,
- Public relations officer,
- Sales promotion account executive
- Social Media Manager
Ques. What are the top colleges to provide PG Diploma in Public Relations?
Ans. Among many institutes, Indian Institute of Mass Communication (IIMC), YMCA Institute for Media Studies & Information Technology, Bharatiya Vidya Bhavan, University of Mumbai and International Media Institute (IMI) are some of the best colleges.
Ques. What is the admission process for a PG Diploma in PR?
Ans. In some colleges, the candidates are selected based on merit followed by a round of personal interview in person or through Skype. Some institutes prefer an entrance exam followed by a personal interview and group discussion.
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