Master of Arts [M.A] [Strategic Marketing Management] From International School of Management

Internationality is a keyword in the Marketing Masters course: Students will spend one semester abroad discovering country-specific marketing instruments and enhancing their foreign language skills. Students additionally have the opportunity to gain an international double degree.During the Marketing Masters course students are encouraged to use their theoretical knowledge in a practical way. This includes practice-based events and an extensive market research project that demands the skills to analyse and solve business problems. Furthermore, the Masters in Marketing requires students to undertake a twelve-week placement in a business setting.Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. Students will have the required skills and ability to realise successful brand management in various markets, even when dealing with a number of possible product, communication, price and distribution instruments.