Bachelor of Arts [B.A] (Business Psychology)
STEM Course
4 years
full time
On Campus
Field of Study:
₹5.9 L/Yr
€6,593 /Yr
- Students will deal with these and similar questions in studies of business psychology. They learn to find out how people behave when making purchase decisions and what motivates them to develop long-term brand loyalty. But also in human resources, it is becoming increasingly important to penetrate the human psyche and to activate an internal motivation.
- Psychological aspects play a major role in both marketing and human resources. Marketing is about understanding customers and their needs and then optimizing their own products, services, and advertising campaigns. In human resources, work and organizational psychology are concerned with how to motivate, further develop and best employ employees in the company.
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Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Winter Intake | |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | ₹594029 (EUR 6593) |
Eligibility & Entry Requirement
- A Certified secondary education certificate, the entrance qualification for Universities/Universities of Applied Sciences or equal qualification and tertiary education certificates if applicable. School leaving certificates from outside Bavaria must be officially approved as being equivalent, where necessary.
- Curriculum Vitae is required.
- A letter of motivation is required.
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Friedrich Ebert Foundation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| British Council IELTS Award 2023 | Scholarship per student₹ 11.8 L/Yr$13,047 | Level Of StudyBachelor | TypeMerit-Based | |
| Heinrich Boll Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCompany-Sponsored | |
| Deutschland Stipendium Program | Scholarship per student₹ 3.9 L/Yr$4,363 | Level Of StudyBachelor | TypeCollege-Specific | |
| Axol Science Scholarship | Scholarship per student₹ 1.8 L/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| QS scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based |
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