Roopal Singh is the Alumni of IRMA 2017-2019 Batch. She got admission into the IRMA through the CAT Exam. She is recently working as an Area Sales Manager in Foods and Beverages on Hindustan Unilever Ltd.

Institute of Rural Management, Anand


What was your specialization and which field are you working in? 

I did Rural Management which covers various aspects of managerial front from procurement, operations, finance & marketing focussing on rural viewpoint. During the course I took electives related to sales, distribution, and marketing. Currently I am working in sales. 


Do you feel the college prepared you to enter the workforce?

Yes, enabling me to do live projects, classroom discussion sessions, situation analysis problems along with the course help me gain conceptual understanding of how things work on ground and present my best self to the recruiters.


How has been the Alumni engagement? How closely are you associated with the college? 

I believe IRMA has the strongest alumni connect there is. Every IRMAN is treated as a family member. We have a functioning body called IRMA Alumni Association (IAA) which connects IRMANs and ensures any professional or personal help required is catered to. We also have state wise alumni group which meets annually to nurture the connection. An event called “Milaap” is organised every year inside IRMA’s premises which hosts alumni from all over the world. 

I have organised Alumni Meet, Ahmedabad Chapter during my first year, 2018 in the college. I am still in contact with the professors and other people on campus. I am in touch with a lot of IRMANs across batches. Nostalgia pours in whenever I think of my college days. 


What were the most positive aspects of your time at your college? 

Helpful professors & seniors were the most positive aspect during my time in college. With a wide array of options in career, they help you choose a stream that best fits you.


According to you, to what extent does the reputation of college matter once you enter the workforce? 

Reputation of college matters at every point in your work life. From switching roles to switching companies, your latest educational background is taken as a threshold. It is very important to choose your college carefully as the reputation of that college is going to be the first sense of perception about you.

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What is your opinion about the Campus and Extracurricular Activities and their value after leaving the college? 

Campus and extracurricular activities teach you those soft skills you need to develop to successfully proceed with work life. These skills cannot be taught during classroom studies. One develops it on account of participation in extracurricular activities. It teaches you the importance of teamwork, stakeholder management, coordination, leadership etc. 


What makes your college an ideal choice for engineering students?

Industry has need for tech-managers in today’s technology driven world. IRMA offers 100% placement to all its students. Engineering students can apply their technical knowledge to field and become better problem solvers. 


How would you rate the exposure provided to you by the institute? 

Institute has given me ample opportunities to showcase my work to the industry professionals and academicians. I got to present my summer internship project at various fronts like Rural Marketing Association of India (RMAI) and Business Standard. 


How would you rate the placement activities at your college? 

Placements are good, offering diversity of roles into various type of firms with industry competitive packages.


What packages were offered to you? Who were the top recruiters? 

I got placement in Verka with a package of 9 lakhs.


Have you encountered a particular academic challenge during your years in college? If so, what was it and how did you handle it? 

None as particular

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Are there any accomplishments that you are particularly proud of with respect to your time in college?

Yes, there are a few accomplishments that I cherish:

  1. I got to present my project in Rural Marketing Association of India (RMAI) as it was the top-10 projects in India.
  2. My project got shortlisted in Business Standard competition as top-5 in India.
  3. I got to do research & analysis as well as implement it during my internship. I created branding material that was advertised on social media as well as print media. 
  4. I did a live project relating to market linkage in my Village Fieldwork Segment in a village in MP. It was implemented there and is benefitting the farmer’s community till date.