XLRI is a well-reputed university known for its management courses all across the country. NIRF ranked it at #9 in the management category, The Week at #4, and India Today at #3 for its MBA Course. The PGDM courses offered by this university have a dedicated focus on marketing and international business. PGDM for General Management Program and Business Management have Marketing Management as one of their main subjects.

Below mentioned are some of the highlights of the PGDM for Marketing courses offered by XLRI:

Admission and Entrance Criteria:

• General Management Program (GMP): The students seeking admission in the General Management Program of XLRI must have a UG Degree in the relevant discipline and a full-time job experience of 5 years.
• Business Management (BM): For admission in BM and HRM programs, students must have passed 3 years of Bachelor’s Degree exams from an AICTE recognized university and should have a work experience of 3 years.

XLRI accepts XAT or GMAT as its entrance exams for its PGDM programs, where the candidates are shortlisted based on their sectional and overall scores. The cut-off for XAT first round in the recent examinations was 96. Further, the selected candidates are required to undergo the GD and PI rounds, based on these rounds the final admissions are granted.

Tips for Preparation:

• The percentile in XAT exam is calculated based on three major sections VALR, QADI, and DM. So one should concentrate on these three sections while preparing for XAT.
• It is essential to prepare as per the proper XAT pattern and indulge in as many mock tests as possible.
• Try to solve as many sample tests as possible in real time as time management is a key issue.
• For GD & PI round, hone your communication skills and surf the web for previously asked topics to prepare accordingly.

Campus Placement:

• Average placement rate has been around 90%
• Highest CTC offered was 48 LPA
• Average salary offered was 22.6 LPA
• Some of the leading recruiters are Accenture strategy, Dell, HCL, Amazon and Axis Bank

XLRI being an old and one of the most reputed institutes of the country is also ranked as the best private management college by various surveys. Getting into any college matters on how well prepared one is and how diligently the individual has worked for it. It is on the individual to carefully scrutinise the course in a particular college and then decide.

Symbiosis International University or SIU is situated in Pune, Maharashtra, and Xavier Labour Relations Institute or XLRI is a private university located at Jamshedpur, Jharkhand. For the year 2020, XLRI was ranked 9th by NIRF in the Management category. It is considered to be one of the oldest B - schools in India. It also has a campus situated in Delhi- NCR. SIU was ranked 43rd among Indian universities by NIRF 2020 and 22nd in the Management category.

Admission & Fees

Scholarships

• For both SIU and XLRI, the application process is online with a facility of scholarship. 
• At SIU, scholarships are offered based on merit and sports and offered to girls students.
• In XLRI, students are offered scholarships of Rs. 1.75 LPA.

Placement:

XLRI

• XLRI has an Alumni base of more than 16,000. 
• In the year 2020, the IT/ITES sector recruited 30% of the total students, becoming the largest recruiter.
• The highest international CTC was INR 58.22 LPA and the highest domestic CTC was INR 26 LPA.
• The major recruiters were KPMG, PricewaterhouseCoopers, Accenture, Microsoft, Amazon, P&G,GAIL.
• The average salary was INR 15.42 LPA.

SIU

• A total of 191 offers were made by various top recruiters.
• The highest salary offered to the students was INR 28 LPA.
• The average salary received by the university was INR 16.23 LPA.

Campus Life -

• XLRI has an Interdisciplinary Behavioral Lab, designed specifically for the study of human subjects. There are many extracurricular societies and Interest groups like Dracula, SIGMA - Oikos, AXIOM, Bodhi tree, CEASE, etc.
• SIU regularly organizes International Research conferences and Science congress and has a University Biodiversity cell.

Comparison between the 2 colleges should be done based on the above facts, your perception of the college branding, and the ROI which is on an average of 1.63:1 for SIU and 0.65:1 for XLRI.

XLRI Jamshedpur has been ranked 9th for Management by NIRF in 2019.The student intake for the General Management programme is 120 and total fees is around 21 lacs.

Curriculum:

• XLRI Jamshedpur offers a rigorous curriculum spread across 7 semesters. 
• The first 3 semesters are based on the fundamentals of management across all disciplines. 
• The remaining semesters are customized allowing students to choose from more than 20 electives based on their learning objective. 
• It has a total of 15 core management subjects ranging from marketing, business strategy, operations management, economics and sustainable development. 
• Students are also required to perform case studies and undertake mandatory training or internships.
• Training and projects in collaboration with Mahindra group, HGEIL and UCS.

Faculty:

The faculty members are all industry professionals and follow a strict teaching methodology that empowers students to think beyond boundaries and provide them with adequate training to become future industry leaders. 

Infrastructure:

• The college offers spacious and smart classrooms with updated software and tech facilities. 
• The 24*7 WiFi enabled campus has a fully automated library, hostels, sports complex and syndicate rooms.

Placements:

It observes an average placement rate of around 80% for the general management program, with maximum (54%) placements within the IT/ITES industry followed by consulting (14%).

• Highest CTC offered was 48 LPA
• Average salary offered was 22.6 LPA
• Some of the leading recruiters are Accenture strategy, Dell, HCL, Amazon and Axis Bank

XLRI being an old and one of the most reputed institutes of the country is also ranked as the best private management college by various surveys. It is on the individual to carefully scrutinise the course in a particular college and then decide.

XLRI Jamshedpur has been ranked 9th for Management by NIRF in 2019. The digital marketing course by XLRI has been designed for working marketing and sales professionals and is known for its hands-on practice of digital tools.

Some important features of the program are as given below:

Admissions:

• Curriculum:

The course has a good mix of theory and practical subjects with a comprehensive capstone project at the end of the semester related to the different aspects of digital marketing. It has core subjects like strategic brand communication, digital media analytics, content marketing, marketing plan and more. The curriculum has been designed in a way to build and develop a better understanding towards digital marketing tools and manage digital campaigns.

• Pedagogy:

The program is demonstrated through live lectures and modules that will be delivered online using the talent edge device platform. Notable features are:

• hands-on digital marketing tools
• interactive sessions
• Live project work and exercises
• Students also have the opportunity to work on a data lab of live industry data
• Internship opportunity to 60% students at the end of the course

Since the course is for working professionals, the institution does not offer direct placements but completing this course will surely allow professionals to further enhance their career and gain expertise in this field. This certificate course earned by professionals helps 70% of them to either find a higher paying job or start a new career.

XLRI Jamshedpur has been ranked 9th for Management by NIRF in 2019.The student intake for the Global Management programme is 120 and total fees is around 21 lacs.

Curriculum:

• XLRI Jamshedpur offers a rigorous curriculum spread across 7 semesters. 
• The first 3 semesters are based on the fundamentals of management across all disciplines. 
• The remaining semesters are customized allowing students to choose from more than 20 electives based on their learning objective. 
• It has a total of 15 core management subjects ranging from marketing, business strategy, operations management, economics and sustainable development. 
• Students are also required to perform case studies and undertake mandatory training or internships.

Faculty:

The faculty members are all industry professionals and follow a strict teaching methodology that empowers students to think beyond boundaries and provide them with adequate training to become future industry leaders.

Infrastructure:

The college offers spacious and smart classrooms with updated software and tech facilities. The 24*7 WiFi enabled campus has a fully automated library, hostels, sports complex and syndicate rooms.

Placements:

It observes an average placement rate of 77% for the global management program, with maximum (54%) placements within the IT/ITES industry followed by consulting (14%).

• Highest CTC offered was 48 LPA
• Average salary offered was 22.6 LPA
• Some of the leading recruiters are Accenture strategy, Dell, HCL, Amazon and Axis Bank

XLRI being an old and one of the most reputed institutes of the country is also ranked as the best private management college by various surveys. It is on the individual to carefully scrutinise the course in a particular college and then decide.

Xavier Labour Relations Institute or XLRI is located at Jamshedpur, Jharkhand, and XIM University Bhubaneswar is situated in Bhubaneswar, Odisha. For the year 2020, XLRI was ranked 9th by NIRF in the Management category. XIM University had a ranking of 31 in the Management category list of NIRF 2020. 

Fee Structure:

XLRI:

• The first-year fee for PGDBM is INR 11.8 Lakhs. The course duration is 1 year.
• The institute also offers PG Diploma for 1 year 3 months. The fee structure for the program is INR 20.95 Lakhs.

XIM University:

• The first-year fee for MBA is INR 8.6 Lakhs. The course duration is 2 years.
• The institute also offers EMBA for 1 year. The fee structure for the program is INR 3.6 Lakhs

Scholarships:

• In XLRI, students are offered scholarships of Rs. 1.75 LPA.
• In XIM University, scholarships are offered to SC/ST/Economically Backward/Minority with a 50% course tuition waiver and on the basis of merit.

Placement - 

• XLRI has an Alumni base of more than 16,000. 
• In the year 2020, the IT/ITES sector was the largest recruiter with 30% of the total offers., 90 XLRI students were placed in the year 2020. The highest international CTC was Rs. 58.22 LPA and the highest domestic CTC was Rs. 26 LPA.
• At XIM University, Accenture was one of the major recruiters, with over 29% of the eligible students placed. 

The table listed below gives a brief overview of the placement for the year 2020:

Campus Life

XLRI

• It has an Interdisciplinary Behavioral Lab, designed specifically for the study of human subjects. 
• There are many extracurricular societies and Interest groups like Dracula, SIGMA - Oikos, AXIOM, Bodhi tree, CEASE, etc. 

XIM University?

• It has the Bloomberg Terminal service for access to real-time data, news, and analytics. 
• There are many interest committees like EXEMPLAR, LITSOC, and XCUBATE. 

The decision for best college can be made with all the above available information, along with your perception of college branding and the ROI which is on an average 0.65:1 for XLRI and 0.93:1 for XIM University.