At MICA Ahmedabad, you will experience a learning environment that promotes love and affection towards your field of study.
MICA is a specialized institute that offers courses in Strategic Marketing and Communication. The curriculum and pedagogy are designed to cater to the specific needs of this niche field. The specializations in the final year, such as Advertising and Brand Management, Digital Marketing, Media Management, and Market Research, will equip you with the skills required for your dream job.
The faculty at MICA is highly knowledgeable and experienced in this field. You will have access to their expertise, which is unparalleled in the industry. The industry sessions organized by the institute provide a unique perspective on the current trends and practices in the field of strategic marketing and communication.
Apart from academics, campus life at MICA offers something for everyone. Whether you are interested in sports, clubs, or the library, there is always something to keep you engaged. The institute has one of the best libraries, which is well-stocked with the latest books and resources in the field of strategic marketing and communication. The committees and clubs at MICA are highly active and offer opportunities to develop leadership and management skills.
After taking exams like CAT, GMAT and MICAT, which is MICA's own entrance exam, you are shortlisted for GE/PI based on your combined CAT/GMAT and MICAT score. Every candidate's interview experience is unique and subjective. The panelists try to ask critical questions, eager to test your stand. But you don't need to stress out, just be rational.
Here is a genuine interview experience of a friend of mine:
Venue: Indian Social Institute, New Delhi
Slot: Morning Slot
Lastly, even if the panelists try to grill you, you have to stand your ground and keep your composure. If you have good communication skills and you understand what all marketing is actually about, then your result will be definitely converted.
Mudra Institute of Communications (MICA) has a great placement scenario.
MICA Placement:
Students also get international placement offers. According to the 2019-20 placement statistics, the highest international CTC offered was INR 58.2 LPA.
MICA Ahmedabad’s XAT score cut-off for 2023 is ranging from 80 to 99.99. This means they're looking at your overall potential rather than just a single number.
MICA is inclusive and considers applicants who have taken CAT, XAT, or GMAT. So, if you're passionate about pursuing a career in communication and marketing, you have multiple avenues to showcase your abilities and get into MICA.
the XAT percentile serves as a bridge to the next step of the admissions process. All applicants who meet that cutoff point are therefore qualified to participate in the GD/PI phase, that follows.
The cutoff percentile, which often falls between 92 and 96%ile, is the so-called lowest percentile of final offer conversion.
MICA Ahmedabad’s campus life is indeed exciting and vibrant. Let's break down the key aspects of campus life at MICA based on the information provided:
Overall, it seems like MICA offers a lively and engaging campus life with a focus on academics, extracurricular activities, and a diverse range of food options.
MICA is an excellent choice for Digital Marketing and Advertising. The institute has a great faculty base. The placement opportunities offered are pretty good. MICA placements 2022 ended with an average CTC of INR 19 LPA. While the highest CTC offered was INR 57.51 LPA.
If you aren’t sure about specialization and want to explore different domains, choosing IIM Indore will be better.
One of my relatives is pursuing the Digital Marketing course offered by MICA in association with Upgrad. He is a marketing professional and has an MBA in Marketing. He was looking to upskill himself in digital marketing and choose this course based on the recommendations he got from his peers.
To know more about the course you can visit the official website of Upgrad. They do deliver what they promise.
Since you have specifically mentioned the aspects on which you want info, I will go straight to the point.
Learning experience: The pedagogy and curriculum are industry relevant and are updated on a yearly basis. The students are taught about Marketing from Day one covering all the arenas. It’s the relevancy and well-structured nature of the curriculum combined with excellent pedagogy that gives the students of MICA an edge over other students of B schools like IIMs during internships
The course is specially designed for Marketing enthusiasts. The students win many corporate and B-school competitions like Mahindra War Room, HUL Lime, etc. owing to the institute's specialization in Marketing. These competitions fill the gap between the theoretical and practical knowledge we gained in class.
Campus life: The MICA campus is one of the liveliest campuses across India. A student-driven committee organized fun events and kept the spirit alive on campus. We have football, cricket, Game of Thrones, and other movie screenings. Birthdays at MICA are celebrated with much fun. You will get a baggage of memories just in 2 months that will stay with you throughout your life.
ROI: MICA fees are not less given how coveted the course is. This year the fee was ?21 Lakh. The course is priced competitively but it is still not as high as the fees charged by private B Schools like NMIMS or IIMs. After interacting with a few alumni I got to know that most of them managed to repay their loans within 3-4 years. So overall the ROI is pretty good.
MICA, also known as Mudra Institute of Communications, Ahmedabad, offers its flagship Post Graduate Diploma in Management - Communications (PGDM-C) program. Admission to the program is a two-step process consisting of the following:
To receive a GE & PI call from MICA, you need to secure a minimum qualifying score in MICAT. The cutoff score for MICAT varies every year, and it depends on various factors such as the number of applicants, the difficulty level of the exam, and the available seats. However, based on the previous years' cut-off, you can expect the minimum score required to get a GE & PI call from MICA to be around 45-50 marks out of 105 marks.
It's important to note that getting a GE & PI call doesn't guarantee admission to the program. The final selection is based on your overall performance in the MICAT, GE, and PI, along with your academic record, work experience, and extracurricular activities. Therefore, it's advisable to prepare well for the exam and give your best in the selection process to increase your chances of getting admission to the program.
MICA and Digital Vidya are some of the most renowned institutions of India and offer a course in digital marketing. On the basis of the brief interactions I had with some of the students of both the institutions, I have to say both the courses has its advantages.
Here is a brief overview of the courses.
Particulars |
MICA |
Digital Vidya |
Course Name |
PG Certificate Digital Marketing |
Certified Digital Marketing Master |
Duration |
6-11 months |
4-7 months (Online) 3-4 months (Classroom training) |
Course fees |
70,000+ GST |
49,900+ GST |
Here are some of the attractive and most prominent features of both the institutions.
MICA:
MICA is one of the most prestigious institutes which offers a digital marketing course.
The course is designed to give students exposure to various aspects of digital marketing to be future-ready. The lectures are conducted online i.e Live Streamed. All students will have 24×7 access to Talentedge's Cloud Campus which includes study materials, case studies, and assignments. Students can also have real-time chat with the professors during their live sessions.
Digital Vidya:
Digital Vidya is one of the leading professional training companies that provide digital marketing and various programming courses. Digital Vidya is also an official associate partner with Google and Microsoft.
The course includes several module assignments related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Inbound Marketing, and Web Analytics. The students are also taught various case studies from various companies like PUMA, Myntra, Microsoft, Cadbury, etc. Both online and Classroom training is available.
Both courses have their perks. These courses are tailored to provide a comprehensive understanding of Digital Marketing and its various aspects. So, choose your pick based on various parameters such as preference, cost curriculums, etc.